In today’s digital world, every business needs a strong online presence to thrive. This is why it’s important to make sure things such as your website are optimized to capture as many visitors as possible.
When optimizing your website to rank high within search engine results, SEO is a great place to start.
This is because 69% of online experiences start with a search engine. For companies, having a website that captures visitors, this is a great deal of opportunity.
You may ask, how can I optimize my site for SEO on a budget?
This is where affordable SEO tools come in handy.
SEO tools play a vital role in helping you achieve higher rankings in search engine results pages (SERPs) and increasing organic traffic to your website.
SEO tools are software applications designed to assist website owners, digital marketers, and SEO professionals in optimizing their websites for search engines.
These tools provide a wide range of functionalities and data-driven insights to improve a website’s visibility, rankings, and overall performance in search engine results.
SEO tools offer various features and capabilities that can be highly beneficial for optimizing a website. They provide valuable data and analysis on keyword research, on-page optimization, backlink analysis, website audits, rank tracking, competitor analysis, and reporting.
Utilizing these tools, website owners and agencies can gain valuable insights into their website’s SEO health, identify areas for improvement, and implement effective strategies to increase their visibility in search engine results.
Some main benefits SEO tools can bring are:
Here are 7 affordable SEO tools you can use to optimize your website while not breaking your marketing budget.
Search Atlas is an enterprise SEO platform that harnesses the power of AI to help you optimize your website for SEO.
With Search Atlas, you can perform site audits, do backlink analysis, track keywords, and write content that’s optimized to rank in search engine result pages (SERPs).
In addition, this software can help you with the content marketing side of things, such as planning content with its content planner capabilities.
With its blog topic generator, it can also help you generate blog ideas. So whether you need help with on-page or off-page SEO, Search Atlas has your back.
Search Atlas has 3 different tiers that you can choose from, including its starter tier, which costs $79 monthly. Its growth tier, which costs $148, and its growth tier, which costs $320. All of these tiers are priced when billed monthly, and each of them includes more site projects and a few more features.
Google Search Console is an invaluable tool provided by Google that allows website owners and webmasters to monitor and optimize their website’s presence in Google search results.
As an SEO tool, Google Search Console offers a range of functionalities to improve your website’s performance in search engine rankings.
One of its key features is the ability to conduct website audits, providing you with a detailed analysis of your site’s health and identifying any potential issues that may impact your visibility in Google’s search results.
In addition, you can also measure your website’s search traffic and performance, allowing you to analyze and make necessary changes to ensure that your site is up to par.
Google Search Console is a free service to use and won’t cost you anything.
Yoast SEO is a WordPress plugin that offers a range of functionalities to enhance your on-page optimization efforts. Its content analysis feature evaluates the quality of your content, ensuring that it is well-optimized for specific keywords and meets SEO best practices.
The plugin provides real-time suggestions and recommendations to improve your content’s readability, keyword usage, and meta tags, helping your pages rank better in search engine result pages (SERPs).
In addition to on-page optimization, Yoast SEO assists with technical aspects of SEO. It provides tools for generating XML sitemaps, managing robots.txt files, and handling canonical URLs. These features ensure that search engines can efficiently crawl and index your website, resulting in better visibility and higher rankings.
Yoast SEO also helps with optimizing social media previews, allowing you to control how your content appears when shared on platforms like Facebook and Twitter. This feature enables you to craft compelling and click-worthy snippets, maximizing engagement and traffic from social media channels, such as LinkedIn.
Yoast SEO has a free plan and a paid plan. Its paid plan is billed monthly at $99 dollars; with the paid plan, you get access to more features, such as the ability to optimize your site for the right keywords, access to their new tools before anyone else, and access to their learning academy.
AnswerThePublic is a tool that focuses on your SEO by harnessing the power of search listening. It gives you access to the important questions being asked on Google so you can optimize your content strategy accordingly to attract more organic traffic.
It allows you to find the gaps in current content so you can optimize it with keywords to match specific questions your audience may have. You can also use search listening to find keywords worth attempting to rank within SERPs for.
Additionally, AnwserThePublic allows you to discover potential content ideas and stay ahead of the updates to Google by focusing on user intent.
AnswerThePublic offers both free and paid plans to cater to a wide range of user needs. The Individual plan is priced at $9 per month. For those seeking more extensive features and flexibility, the Pro plan is available at $99 per month. Additionally, its top-tier Expert plan is priced at $199 per month.
BuzzStream is a comprehensive outreach platform designed to streamline and enhance digital PR and link-building efforts. Whether you are an individual SEO professional, b2b marketer, or part of a larger team, BuzzStream offers a suite of tools to help you organize and optimize your outreach campaigns effectively.
One of BuzzStream’s key strengths lies in its ability to expedite the process of building qualified prospect lists for link building.
It assists users in discovering valuable metrics and contact information for potential prospects, thus facilitating the creation of a database of past promoters. This feature is instrumental in securing more backlinks and increasing website traffic, as it allows for more targeted and efficient outreach efforts.
BuzzStream also excels in email outreach, enabling users to send high-quality emails at scale. This eliminates the problem of lost emails or inbox overload, ensuring that your outreach efforts remain organized and productive.
Additionally, the platform leverages data to help users refine their outreach strategies, thereby improving their chances of success in securing placements and links.
BuzzStream offers a range of pricing plans to cater to different needs. They have a Starter plan priced at $24 per month. The Growth plan is priced at $124 per month, and The Professional plan is available at $299 per month, BuzzStream also provides a Custom plan starting at $999 per month. Each plan comes with a free trial option, allowing users to explore the platform’s capabilities before committing to a subscription.
PageSpeed is a valuable tool designed to help website owners optimize their sites for speed, an essential factor in enhancing user experience and improving SEO rankings.
Page speed plays a crucial role in determining how well a website ranks in search engine results, as slower-loading pages can negatively impact user engagement and SEO performance.
One of the standout features of PageSpeed Insights is its ability to provide a comprehensive Core Web Vitals Assessment. This assessment encompasses all the major metrics that impact your website’s performance, including aspects like loading speed, interactivity, and visual stability.
In addition to Core Web Vitals, PageSpeed also offers detailed insights into performance issues on your website. It highlights areas that need improvement, such as large image files, inefficient code, or resource-heavy scripts. Armed with this information, you can take targeted actions to boost your site’s SEO, loading speed, and overall performance.
Regarding the price, it’s important to note that Google provides PageSpeed Insights as a free tool for website owners. You can access it online through the PageSpeed Insights website.
GTMetrix is an all-in-one optimization tool for website speed and optimization, allowing you to know things such as when your website is running slow and how it’s been performing over a period of time.
You can also see how your website loads on different devices and how it performs around the world not just locally.
GTMetrix’s reports you can get insights into how fast your page loads, why it is slow, and action steps to take in order to increase website speed and optimization.
Page speed is a huge factor within SEO, so when you optimize your website for page speed with GTmetrix, you’ll boost your rankings within search engines and boost engagement too.
GTMetrix has 4 different plans to choose from. The first choice is its free plan which is limited but has some great features. The second plan to choose from is its solo plan for $8 a month. The third plan is called the starter plan for $17 a month. And the final plan is called Growth and costs $34 a month.
SEO tools are indispensable resources for website owners, b2b marketers, and SEO professionals seeking to enhance their online presence and achieve better search engine rankings.
These powerful tools offer a wide range of functionalities and data-driven insights to optimize websites for improved visibility, increased organic traffic, and, ultimately, greater success in the digital landscape.
Increasing SEO with one of these tools is a great way to attract more customers organically and can be an effective and cost-effective marketing channel as well.
So if you’re looking for a new marketing channel or just want to get more eyes on your website, SEO tools could be an effective strategy for you to do so.
Jeremy is the founder of QuickMail.io, a SaaS company that enables personal one-to-one conversations at scale through automation – for outbound outreach, inbound leads, trial/onboarding, customer communication, and more. Before founding QuickMail, he worked for more than 15 years as a developer in the video game industry and in finance.
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