Loti Labs is a U.S.-based online chemical supplier offering research-use peptides, liquids, capsules, and related compounds. After onboarding with LinkGraph in April 2025, the company set out to strengthen its standalone organic acquisition engine and transition to a new website experience designed to support scalable growth.
The peptides market is crowded with supplier alternatives, and product discovery often begins on Google. Organic search became Loti Labs’ most dependable channel for capturing high-intent demand in product and compound category queries.
Performance gaps limited growth potential and reduced ranking consistency across priority pages. Loti Labs needed stronger search visibility, broader keyword coverage across product and category content, and a more competitive authority footprint to expand reach and attract more conversion-ready traffic from organic search.
Trust and reliability shape buying decisions in the peptides category, where buyers look for clear quality signals and a purchasing experience that feels fast, credible, and straightforward. Loti Labs needed a site experience that supported confident decision-making and reinforced its positioning as a dependable supplier for research-use products.
Key Metrics
+150.04% | +151.2% | 975,091 |
| Organic Sessions | Total Clicks | Total Backlinks |
“LinkGraph has been an incredible partner to us. From SEO to an entirely new website design. The word that most comes to “LinkGraph has been an incredible partner to us. From SEO to an entirely new website design. The word that most comes to mind is quality. Everything they have done for us has been top-notch every step of the way.” is quality. Everything they have done for us has been top-notch every step of the way.”
– A.C.R., Owner, Loti Labs
The Challenge
Loti Labs operates in a product-driven supplier market where buyers have abundant alternatives and can switch brands quickly. Search visibility and authority directly influence which suppliers capture demand, especially for high-intent product and category queries.
Search Visibility and Authority
Performance gaps limited growth potential and reduced ranking consistency across priority pages. Loti Labs needed stronger search visibility, broader keyword coverage across product and category content, and a more competitive authority footprint to expand reach and attract more conversion-ready traffic from organic search.
Website Rebuild and User Experience
Loti Labs also needed a site experience that supported confident decision-making and reinforced its positioning as a dependable supplier for research-use products. A website rebuild added complexity to the project — Loti Labs needed to protect and improve organic performance through the transition while ensuring the new experience supported fast product discovery and confident purchasing.
The Strategy
Keyword and Content Optimization
LinkGraph identified the product and compound category queries most likely to drive purchases for Loti Labs, then optimized the corresponding pages to match that intent. The team improved on-page relevance by improving metadata, enhancing internal linking, and refining content to match how research teams evaluate suppliers.
Website Rebuild and E-commerce Experience Optimization
LinkGraph rebuilt Loti Labs’ website on WordPress, Elementor, and WooCommerce to support scalable organic growth and a stronger purchasing journey. Site structure and navigation improvements strengthened product discovery, reinforced category relevance, and created a smoother path from search entry to purchase.
Technical SEO and Performance Reliability
The LinkGraph team implemented technical SEO to improve crawlability, strengthen indexation signals, and refine site architecture across priority pages. The team also improved UI and UX, optimized images, applied CRO best practices, and enhanced site speed to reduce friction and increase conversion efficiency from organic traffic.
Authority and Link-Building
The team built an authority strategy to improve rankings for competitive product terms and category searches. LinkGraph scaled Digital PR and Cloud Stack placements to expand off-site signals and strengthen discoverability for priority pages.
- Digital PR placements: 739 total
- Cloud Stack placements: 111 total
- Contextual link placement range: DA 20 to 69
LinkGraph built Cloud Stack placements that created contextual backlinks across high-authority ecosystems, including AWS, Azure, Google Cloud, and GitHub, to improve discoverability and strengthen ranking momentum for priority pages.
Collaboration and Implementation Support
The team at LinkGraph provided close implementation support to keep execution aligned with client feedback through structured review workflows. The process included one round of design revisions and one round of development revisions, allowing the team to apply stakeholder feedback directly while maintaining project timelines and quality standards.
The Results
Loti Labs achieved measurable growth across organic search performance indicators within the 6-month reporting window.
Organic performance gained real momentum in Google Analytics (GA4). Organic sessions climbed from 17,093 to 42,739, a 150.04% increase, bringing a much larger volume of search-driven visitors into Loti Labs’ key pages.
Search visibility expanded meaningfully in Google Search Console (GSC).
Total impressions grew from 250K to 939K, a 275.6% increase, reflecting stronger top-of-funnel reach across high-intent queries.
Total clicks increased from 9.67K to 24.3K, a 151.2% increase, showing stronger engagement from relevant searchers.
Average position improved from 40.8 to 28 (lower is better), reflecting stronger competitive visibility across priority terms.
Keyword rankings expanded the competitive footprint meaningfully.
Loti Labs entered the engagement with 17 keywords in the Top 3 and 33 keywords in positions 4 to 10, with 725 total ranking keywords. In the most recent reporting snapshot, Loti Labs reached 53 keywords in the Top 3 and 92 keywords in positions 4 to 10, with approximately 1.9K total ranking keywords overall.
The backlink profile expanded to 975,091 backlinks from 1,220 referring domains, reinforcing ranking momentum across competitive searches and supporting sustained authority growth.
What This Means for Your Business
Loti Labs is now positioned with a stronger technical foundation, a more competitive authority footprint, and a website experience built to scale. The integrated approach addressed both search visibility gaps and the complexity of a full site rebuild, delivering measurable organic search growth in the same six-month window.
If your business is navigating similar challenges — authority gaps, a site rebuild, or both — LinkGraph builds the organic infrastructure to support sustainable search performance. Contact us at linkgraph.com to start the conversation
