What is an Onpage SEO Audit?
An onpage SEO audit is the process of evaluating a website’s onpage elements in order to improve its organic search engine visibility and performance. Onpage elements include the website’s title tags, meta descriptions, header tags, images, internal and external links, and content.
Why Audit My Content for SEO?
The goal of an onpage SEO audit is to identify any potential issues that may be preventing the website from ranking higher in search engine results pages (SERPs), and then fixing those issues. By optimizing a website’s onpage elements, businesses can improve their chances of ranking higher for relevant keywords and driving more organic traffic to their website.
What is included in the SEO onpage audit report?
There are a variety of insights you will receive about the web page you audit in the SEO tool. They include:
Content Strength
This part of the onpage audit evaluates the strength of content on the web page in comparison to top ranking competitors. It also includes a comparison of word count and readability.
Page structure
This part of the content audit evaluates the HTML structural elements of the web page, including h1s through h6s.
Focus Terms
This evaluates the number of Focus Terms included on the web page. Focus Terms are keywords and subtopics that have a strong semantic relationship with your keyword target.
Recommended backlinks
These are recommended outreach targets for link building based on the websites that are linking to the top-ranking content.
The “View Issues” section of the content audit will provide detailed instructions regarding the SEO issues on the page and why they do not meet SEO best practice. Follow the suggestions in the audit in order to improve content performance in organic search for the audited web page.
Explore the Content Audit Tool
Book a demo to explore SEO on-page auditing and other Search Atlas tools, including a site crawler, content creation AI, and Domain Authority checker.
