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What is Included in an SEO Audit?

Free SEO Audit Services

Input your site’s URL and audit your entire website.

Why Perform a SEO Website Audit?

There are over 200 ranking factors that search engines use to determine whether to rank your web pages. From site speed and meta descriptions, to page authority and backlinks, the reasons why your own site might not be ranking in search results for certain keywords are wide-ranging. Our seo-audit tool can help you pinpoint what on-page or off-site factors are impacting your search engine performance. Connect with one of our SEO professionals to discuss the results and learn how to improve your SEO and content marketing strategy.

Backlink Audits
Audit your entire backlink profile to identify toxic or spammy links. See which sites are linking to yours and how they impact your domain authority.
Technical SEO Audits
Is your site fully optimized on the back end? We audit your HTML elements to ensure keyword inclusion and optimal crawling and indexing.
Content Audits
Learn whether your content meets Google’s quality signals with topical depth, word count, relevance, and page experience elements.
UI/UX Audits
Learn how users are clicking, navigating, and engaging with your website, and identify how UI/UX optimizations could increase conversions.

SEO Audit Services

Domain Authority
Organic Traffic
Rankings Analysis
Link Toxicity
Link Building Gap
Referring Domains
Content Analysis
Local SEO Citation Audit

Domain Authority is an SEO metric that quantifies how likely your website is to rank in search engines. Our SEO Audit will reveal your 0-100 score. Backlinks to your website from multiple referring domains are the primary contributors to your domain authority score. If the audit tool brings up a lower Domain Authority score, your website likely needs to invest in a more robust off-site SEO strategy.

SEO campaigns like link building are a great way to earn more backlinks to your site and start improving your site authority signals to Googlebots. The audit process will also identify if there are any toxic links in your link profile. Disavowing those links can help improve your domain authority score and your website’s performance in search rankings.

Domain authority is a good overall metric of your website’s health in the eyes of Google’s crawlers. The best way to improve your site authority is through white-hat link building, or creating SEO content with links to your website that is pitched to other publishers and webmasters. Link building the right way is one of the quickest ways to improve your SEO rankings.

Our SEO audit will identify your site traffic and how many visitors your website is gaining from organic search. If your site traffic is low, your website is likely not ranking for many keywords in Google and therefore lacking the impressions needed to earn clicks. You can visit your Google Analytics account for more details on where your site traffic is coming from.

In order to improve your organic traffic, on-page SEO optimizations can help Google bots see your content as more relevant to their users’ search queries. Optimized page titles, heading tags, and meta descriptions also show search engine bots that your content is relevant to the target keyword.

The first step in improving your organic traffic is improving your overall keyword rankings. There are both off-site and on-page SEO strategies for doing so, and additional data from our site audit tool will help our SEO experts identify which areas of your site need the most attention in order to drive more traffic.

After doing an SEO audit on your domain name, our tool will let you know how many keywords your website is ranking for in Google search. More keywords means more impressions and more potential traffic to your website.

Having a higher number of pages across your entire site with varying target keywords will give more reasons for search engines bots to show your content to users. To see SEO success, your web pages need to meet content quality signals and be mobile friendly. Our SEO experts can make actionable recommendations for how to improve the number of keywords your site ranks for, elevating your overall visibility and SEO performance.

To get your web content ranking for more keywords, use our Landing Page Optimizer SEO tool. Instantly improve your on page SEO for any web page and improve your site’s performance. This useful tool will provide you a list of Focus Terms to add to existing web page content, based on an analysis of each web page currently ranking in the first two search engine results pages (SERPs). By adding LinkGraph’s proprietary Focus Terms to your web page content, you can raise your Quality Score and get better rankings.

Enter your URL into the text bar and our technical SEO audit tool will give you a warning if there are any spammy sites linking to your domain name. It’s a good idea to disavow those links in Google Search Console first thing, improving the quality of your link profile.

The quickest way to check Toxic Links  is with our first free SEO audit tool in the LinkGraph dashboard — the toxic links checker. Our site audit tool displays all of the domains linking to your site in a detailed report that displays a variety of metrics including: domain rating, trust flow, and citation flow. The toxic link checker also analyzes each linking domain for toxicity, taking into account ranking factors like spam score.

A healthy backlink profile will make the biggest difference for your SEO efforts in the long run. The SEO audit process can be very helpful for identifying SEO problems so you can take the next step to solve those critical issues and avoid a Google penalty. For beginners, it’s best to consult a technical SEO professional before disavowing any links to your url.

Our site audit tool can also provide a roadmap for your link building and SEO campaigns. The link analysis tool provides more detailed insights into your referring domains, number of backlinks, and the anchor text other websites use when linking to yours.

Backlinks are a major ranking factor in search engine algorithms, and you can use our tool to benchmark goals for your link building campaigns. See where your competitors are getting their links from, see how many links you need in order to surpass them in the search engine results pages.

Launching a link building campaign is a great way to improve your site’s rankings in a short period of time so you can start showing up on the first search engine results page alongside your competitors.

With our in depth SEO audit, you can see how many referring domains your competitors have and where they are earning their links from. With these insights, you can create an action plan and checklist for how many links you need to acquire to improve your website rank. Competitor Benchmarking is essential to getting your url ranking higher and more often.

For new sites in particular, getting a head start in link building campaigns is a good idea for your overall SEO strategy. There are basic ways to earn links, like reaching out to other business owners and asking them to link to your site, or getting your website listed on local directories, but the best strategy is to create unique content with links to your web pages that you pitch to other webmasters to publish on their site.

Whether you create blog posts, long-form articles, or case studies, creating a lot of content is the key to earning backlinks from more referring domains in your industry. With more referring domains, search engine bots will see that your site is trusted by many other publishers on the internet and will reward your url with more search engine rankings.

In addition to our free technical SEO audit, our experts can also do an on-page audit to identify any content issues on your webpages like duplicate content, duplicate pages, broken pages, broken links, or other weaknesses. We will also identify your content strengths to see what pieces of content are better to use for link building campaigns.

Our experts will also make sure that your website is utilizing the best practices of internal linking, site architecture, url structure, schema markup, and other important factors. If you have a sitemap, we check to ensure that Googlebots are indexing your web pages with no crawl errors, making the most of your website’s crawl budget, and only ranking the most important pages.

If there are other technical issues, we provide insights on how to fix them and how to prevent any new pages from having the same SEO issues.

Another type of audit our digital marketers can provide is of your local citations with our free tool. We ensure that your citations are consistent across directories and have accurate brand information from your business phone number to hours of operation. Our tool also scans leading online review sites to see where your business profiles lack information or consistency.

The local SEO site audit is a good way to get key insights about where search engine crawlers search for your off-site signals. It will also provide some action items for how to improve your appearances in location-based searches.

Request a comprehensive SEO Audit

Benefits of SEO Audit Services

Comprehensive Insights
Many webmasters think about how their content is understood by their target audience and the usability of their website. But it is also essential to think about the crawlability or your entire site, particularly if your website has a high number of pages, and how Googlebots understand your website. With the analytics and metrics provided by an audit tool, webmasters can have a more comprehensive picture of how to improve their websites.
SEO Action Plan
For our new clients who are struggling to rank in the search results, a site audit is a good idea prior to beginning any SEO campaign. An SEO audit report can provide a clear starting point for the best strategies for improving organic search traffic. An SEO audit will help you know whether you need to focus on technical SEO, submit a sitemap, improve your internal linking, eliminate redirects, change site structure, focus on local search, or some other strategy.
SEO Budgeting
Before you spend your marketing budget on all areas of engine optimization, our SEO audits can help you determine where your budget will be most efficiently spent. Most technical SEO improvements are budget friendly, but making significant changes to homepage design, schema markup, or launching a link building campaign is a bigger investment. A technical SEO audit helps new clients understand where to take their SEO strategy next.
Links Created
Pieces of Content Written
Happy Clients

Case Studies

We’ve worked with agencies for over a decade, providing white label services at scale. We are a trusted white label partner because of the quality of our services as well as our 30-day service window. See how we have helped brands across industries grow their online visibility in our client case studies. All of the services we offer can be white-labeled so you can resell them to your own customer base.

Ready to start your SEO strategy?
Schedule an SEO Audit.


Is the information provided by your SEO Audit tool different from an in-depth audit?

Yes. Our free tool will give you initial insights into your on-page SEO and your backlink profile, but a more comprehensive SEO audit is recommended prior to beginning any SEO campaign. Our full SEO audits will offer additional insights that our tool does not, like crawl budget, your XML sitemap, page speed, user experience, PageRank and link juice distribution, duplicate content issues and more.

Do I have to become a new client to access a free trial of your SEO tools?

No. Our tools are available in your dashboard regardless of whether you begin an SEO campaign with us. Our award winning SEO software has all the capabilities of popular softwares like Semrush, Ahrefs, screaming frog, and others, but at a better price point. Our tools are used by digital marketers and site owners in all industries, from ecommerce sites to enterprise-level websites.

Does your site audit tool check my site’s organic traffic?

Yes. As well as your backlinks, keyword rankings, toxic backlinks and more. For a more comprehensive report of your site, including the impact of your page titles, bounce rate, meta descriptions, external links, or whether your site would benefit from technical SEO optimizations like canonical urls, schedule a call with one of our SEO strategists.

How do I know if my current set of keywords are the best choices?

Choosing the right keywords is one of the most important things to get your website ranking. Our SEO specialists can also perform a keyword audit and provide new clients with guidance with their current set of keywords. Choosing strategic, high-value keywords is a complicated process, but our SEO experts love to do the hard work.

Do you have a SEO software or dashboard?

Yes. LinkGraph clients get access to our proprietary SEO software suite. When the high-level SEO audit is complete, you’ll have the opportunity to sign up for our SEO dashboard where you can access additional SEO tools like our landing page optimizer and Google Search Console tool.

Besides our backlinks analyzer, you’ll have access to our keyword tracker which allows you to track your rankings for target keywords. The keyword tracker also displays metrics like search volume and cost-per-click for all tracked terms. You can’t gain organic traffic from keywords that have no search volume, and you’re unlikely to see conversions for search terms with lower CPCs. The tool can also be used for light keyword research as you work on identifying keyword targets that your ideal audience is already using to find products and services.

Do you offer UI/UX audits?

Yes. If your website is having technical problems with usability, website speed, mobile friendliness, page load speed, or other UI/UX issues, our audits can help diagnose pain points. Our UI/UX designers can help elevate the overall page experience of your website to better meet the needs of your users as well as the search engine crawlers that index your pages. If your organic traffic is not resulting in conversions, it may be time to consider a redesign of your website that prioritizes conversion-optimized CTAs, contact forms, product and category pages, and more.

What are the most important technical SEO issues site owners should watch out for?

From internal links, canonical tags, duplicate content, PageSpeed Insights score, title tags, to broken pages, there are so many important technical elements that could prevent your site from ranking in search results. If your website does not use schema or has not submitted an XML sitemap in Google Search Console, Google’s crawlers may not understand the most important pages on your website. If your site does not have a fast site speed or perform well on desktop browsers like Chrome or mobile devices, you likely have high bounce rates and Google will take notice. A thorough technical SEO audit checklist covers every part of your website, and our audits will fetch every data point to understand your website as comprehensively as possible.

I’m ready to get started. Where do I begin?

Schedule a free consultation with one of our SEO experts. If you’re ready to start accessing our SEO tools and software, sign up for an account

What other SEO services do you offer?

LinkGraph offers a variety of SEO Services, and all of our strategies white hat!

Why Use LinkGraph’s SEO Audit Services?

It’s a good idea to perform a full, in-depth SEO audit prior to embarking on any link building or SEO campaign. Our free SEO tool will provide you initial insights into whether your site needs off-site or on-page SEO, but a full in-depth SEO audit is the best way to start your journey toward better rankings and increased search traffic.


Why Should you Work with LinkGraph?

We've helped hundreds of brands earn more customers and generate leads through organic search, giving us a depth of expertise about the best ways to produce results.