Conversion rate optimization is the process of testing and iterating on your website elements to drive more users toward a desired action.
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CRO specialists use analytics and A/B testing to better understand the behavior of visitors to your website. Conversion rate optimizers then leverage that data to iterate on your website design elements and see what optimizations lead to improved conversion rates across your web pages. CRO experts can iterate on their CRO strategy for PPC landing pages, blog posts, service pages, or your primary homepage, so you can leverage every page of your website to increase conversions.
If your average conversion rate is low or not improving, it’s possible that your website needs CRO. Google Analytics is a great tool for understanding the behavior of your website visitors and whether or not they are clicking on CTAs, viewing multiple pages, and ultimately complete the desired action or goal. CRO experts can help you identify opportunities for improvement and make changes to design elements that may be negatively impacting the conversion funnel or user journey. If you want to increase sales and revenue, that CRO is a worthwhile investment.
The major benefit of SEO is driving organic visitors to your website. But those clicks are only so valuable if a large amount of them end with a conversion. Google looks at the amount of time that visitors spend on your pages, page views, and bounce rate to understand whether visitors are finding your pages valuable and relevant. CRO techniques can help elevate your SEO performance by improving upon all of these factors.
The number of conversions on your web pages are not a ranking factor. Neither are metrics like page views or bounce rate. However, low bounce rate, page depth, and page views often correlate with worse SEO performance. The CRO process can help improve these signals across your web pages so you can get more out of the website traffic you earn from search and elevate your performance overall.
Yes! LinkGraph is a full service SEO and digital marketing company that specializes in link building, content creation, and technical SEO. If you want to pair conversion rate optimization with a comprehensive SEO campaign, schedule a meeting with our experts.