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PPC/Google Ads Account & Bid Management Services


Why PPC and Google Ads Campaigns?

PPC and Google Ads campaigns can be powerful tools to increase visibility and drive website traffic, and jumpstart sales. There are a variety of factors that play into successful PPC/Adwords campaigns, and having the help of digital marketing professionals can be the difference between Google Ads success or a costly account billing.

At LinkGraph, we specialize in designing high-performing and profitable PPC search campaigns on Google, Bing, and Yahoo! We also provide PPC management services for Facebook and other PPC advertising platforms. Our in-house team are experts in driving qualified leads and getting the most out of every click. Our PPC managers have a proven track record of boosting website visibility, traffic, and conversion rates through the best practices of PPC strategy and optimization.

LinkGraph’s PPC management services have cut cost-per-lead and improved digital marketing ROI for hundreds of brands.
Schedule a free consultation with one of our experts to learn more about how a PPC program can help you crush your goals.

Keyword Research & Bidding Expertise

Our PPC marketing account managers are experts in keyword research and keyword bidding. We use data-driven keyword strategy to make the most of every impression your ad receives in the search network. If you have internal data you want included in your PPC campaign, we incorporate those analytics into our bidding strategy. Our PPC agency has a proven track record of getting advertisers into higher Google Ads positions and driving higher-quality clicks.

Ad Copy & Creative

As a full-service digital marketing agency, we design ad creative and copy that earn you new customers who are ready to convert. Your dedicated account manager will improve your quality score so you don’t have to pay more per click. Our ads speak directly to your target audience, and our optimized PPC landing pages help them take the next step toward conversion.

PPC Landing Page Optimization

Our content marketing and web design teams create optimized landing pages that transform PPC clicks into conversions. Pay-per-click advertising is only beneficial when traffic converts, so we optimize landing pages to provide Google Ads traffic the information they are looking for, while enticing them with strategic website design and CTAs that maximize your conversion rate.

Remarketing / Retargeting

Retargeting is one of the most cost-effective strategies for any digital advertiser, and our PPC agency specializes in using remarketing in our PPC campaigns. Our online marketing experts create effective retargeting ads that turn your previous website visitors into new customers via lower CPCs across social media and search ads.

Continuous Optimization and Reporting

As a data-driven PPC management company, we make strategic adjustments throughout your campaign to maximize budget and deliver the best results. Your in-house PPC manager will provide detailed reporting to keep you informed on our Google Ads or social media marketing efforts for your brand. Know how your campaign is performing and watch as our optimizations deliver amazing results.

How our PPC Campaigns Work

Every new campaign begins by working closely with your brand to ensure our digital marketing and content marketing teams have a strong understanding of your business model, brand awareness, high value customers, and conversion rate goals.

Designating benchmarks for your PPC advertising campaign will allow us to strategically choose the best platform, determine geographic and device targeting, and perform the necessary keyword research to ensure your advertisements make the most out of each impression.

We help your ads get seen by the target audience most likely to convert, which is why we are one of the best PPC companies for small businesses, enterprise-level organizations, and brands of all sizes.

Innovative Software Solutions
With our proprietary SEO software, we pull from over a decade of paid-search knowledge and utilize the latest tools from PPC experts to build a PPC campaign strategy that fits your marketing budget and business goals. We know how to find the right keywords and search terms to save you money in the short-term and build your quality score and lower costs for future campaigns. As a full-service digital marketing agency, you will also have access to our software suite of SEO tools so you can make sure your team incorporates the best practices of SEO across your website.

Paid Media Case Study

Our PPC agency has created scalable, profitable PPC campaigns for hundreds of brands. With our search engine optimization expertise, we grow organic traffic and conversions alongside our PPC campaigns. See how our digital marketing agency has used paid media to improve lead generation and increase revenue for brands in a variety of industries.
“I'm seeing results on this project after only a few months with LinkGraph. We’ve tried other agencies for years, and they haven’t been able to achieve what LinkGraph has for us."
Shawn, CEO
Health Quote Gurus
“Linkgraph took a very targeted approach and dramatically improved our keyword rankings from page 20 or 40 to page 1 or 2. Their creative, strategic approach and the intelligence of their team members is beyond what other companies in the space can provide.”
Ted Hunting
SVP of Marketing, Bright Pattern
What is a PPC Campaign?

PPC stands for pay-per-click, a digital marketing campaign type where advertisers pay a fee for each click that their ad receives. Search engine marketing is one of the most common forms of PPC advertising, as it targets popular search phrases and terms to drive website traffic. Social Media sites like Facebook also offer PPC campaigns, as PPC is an excellent way to focus on a target market and get the most out of a paid marketing budget.

What is a Quality Score?

Quality score is a metric used by search engines to determine the cost-per-click (CPC) of advertisements. Quality score is formulated by a variety of factors such as relevant content on home pages and landing pages, CTR, keyword relevance, advertisement text, and your overall Google Ad performance. A higher Quality Score leads to lower CPCs and better ROI for your ad budget.

What is an ad group?

For Google Adwords, your campaign will be made up of one or more ad groups. Each ad group shares a similar target and likely leads to the same landing page or homepage on your site. Each ad group has its own separate keyword list. Our Google Ads and Bing Ads team use Single Keyword Ad Groups to help you drive qualified website traffic and leads at a lower cost.

What are negative keywords?

Negative keywords are those terms that you do not want your PPC ads to appear for. Negative keywords are used to improve the performance of a campaign by ensuring that ads don’t show up for irrelevant keywords when broad & phrase matching is utilized. Your project manager will identify the negative keywords associated with your ad group to ensure that your Google ads only appear in front of the right people who are most likely to convert.

What is remarketing?

Remarketing (also known as retargeting) is a form of targeted advertising where online ads are shown to users or searchers based on their previous internet actions. This allows PPC ad creators to create increasingly relevant ads for a target customer to increase their likelihood of re-engagement and conversion. Our ppc management company uses retargeting to get people back into the sales funnel if they visited your website or abandoned an order previously.

What platforms do you provide PPC services for?

Our award-winning digital marketing agency specializes in PPC ads for search engines like Google, Bing, and Yahoo! We also design profitable social media marketing campaigns for Facebook, Instagram, and other platforms.

What's the average cost of a PPC campaign?

Pricing varies depending on the unique needs of our potential customers. Campaign costs depend on your preferred advertising platform, frequency cap, keyword bids, and daily budget. They also depend on whether you need keyword research, ad copy, or optimized landing pages. Your in-house PPC manager will help develop a campaign level that fits within your marketing budget and has a good chance for positive ROI.

How long can my Google Ads be?

AdWords text ads allow three 30-character headlines and up to three 80-character description lines. You also get two 15-character URL path fields (this doesn’t have to be the actual landing page URL, but the domain has to be the same). For responsive search ads, you need a minimum of 10 headlines and up to four description lines. Google will then optimize the best mix of the options available. We are a full service digital marketing agency and can partner with you beyond keyword research and bidding to create catchy, effective marketing copy to get the most out of your Adwords efforts.

How long does a Google Ads campaign last?

Until your Google Adwords campaign launches, you’re not yet being monitored for click-through-rate (CTR). CTR is one of the biggest factors Google uses to measure your ad relevance, and until then, it relies on other factors. 

For this reason, it often takes 2-3 weeks before your Adwords Ad campaign will see momentum and results. This is the point that our PPC managers can make necessary adjustments, whether by bidding on new keywords or creating new ads. For this reason, our digital marketing agency recommends 2-3 month long ad campaigns.

Do you handle conversion tracking or can we?

We can set up the conversion tracking internally, or pass pixel codes off to you so that your team can implement them in-house. We are one of the best agencies because we adjust our campaigns to meet the needs of our clients.

What if my ads are drawing traffic but not conversions?

If you see success in driving website traffic from your PPC ads but not conversions, it’s possible that your website design may need improvements. An Adwords campaign cannot be fully effective if your website doesn’t perform well on mobile devices or if your PPC landing pages do not have clear call-to-actions (CTAs).

Before you invest in a Google Adwords or PPC campaign, the first step is to evaluate whether your site is ready for the increase in traffic or needs changes to web design or increased content marketing efforts. Our website design team can offer you innovative UI/UX solutions to make sure that your site is optimized for search and ready to convert by the time PPC traffic arrives.

I'm more interested in SEO services. Can you help?

We are a SEO, web design, and digital marketing agency and can help with SEO, content marketing, email marketing, technical SEO, and more. Regardless of what online marketing services your brand needs, LinkGraph is the best place for ambitious brands. Connect with one of our experts today.

I don't know much about SEO. Where should I start?

Our Learning Hub is a great resource for expanding your SEO knowledge. Here are a few good places to start. 

SEO 101: Understanding the SEO Environment

10 Tips for On-Page SEO