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Link Building Strategies: A Complete Guide

By The LinkGraph Team on Oct 19, 2023 - 29 minute read

Link Building Strategies: A Complete Guide Demystifying the concept of ‘link building strategy’ lies at the heart of SEO success, and LinkGraph stands at the forefront, offering […]

Link Building Strategies: A Complete Guide

Demystifying the concept of ‘link building strategy’ lies at the heart of SEO success, and LinkGraph stands at the forefront, offering top-tier link building services.

Tailoring an effective link building campaign requires a blend of several components- domain authority, researching of keywords, guest blog posts, outreach emails, and more.

The right balance can catapult search results, boost web page visibility, and drive search traffic.

In this electrifying journey of link-building revelation, you’ll uncover the mystery behind these complex SEO maneuvers.

So, buckle up, keep reading and prepare for a smooth sail through the ocean of SEO strategy and link building techniques with LinkGraph.

Key Takeaways

  • A link building strategy is essential for increasing a website’s visibility on search engine results pages.
  • LinkGraph offers Google compliant link building strategies focused on quality over quantity.
  • Effective link building involves tactics such as keyword research, guest blogging, and internal link optimization.
  • Building backlinks can boost a website’s search ranking, brand authority, and SEO score.
  • LinkGraph provides tools and resources to help businesses refine and adjust their link building strategies over time.

What is a Link Building Strategy?

a person analyzing keywords and guest posts using linkgraph's link-building tools.

You might be wondering exactly what a link building strategy is. Put simply, it’s a plan that helps businesses increase their website’s visibility on search engine results pages (SERPs). It’s a core element of SEO strategy and hinges on getting other websites to link back to yours.

And where does LinkGraph come into the picture? Well, think of them as your friendly neighborhood backlink experts. Spoiler alert: They’re more than just your ordinary link building services.

They follow Google compliant link building strategies, which translates to quality over quantity when it comes to backlinks.

Digging a little deeper into the subject, a link building strategy isn’t just about piling up as many links as you can. Researching of keywords, guest posts, backlink analyzer tools, hung on the anchor text – these are just some of the tools in the link-building arsenal.

And guess what? LinkGraph provides these tools and more.

Lastly, it’s not just about having a link building strategy in place. It’s important to constantly refine and adjust your strategy as you learn more about your target audience and the keywords they use to find your web pages.

Remember what they say, “The only constant in SEO is change”. And when the change comes, LinkGraph is your steadfast partner in navigating it.

Having mastered the fundamentals of what a Link Building Strategy is, we forge ahead. Now, let’s dive into the crucial question – why should your business invest time and resources into devising a successful Link Building Strategy?

Why Should You Have a Link Building Strategy?

a person at a computer, surrounded by websites and search engine rankings, with arrows pointing up indicating the boost in search ranking from a link building strategy.

Let’s chitchat a little about why a link building strategy is a must-have.

First things first, it’s all about boosting your site’s search ranking. That’s right! Packed with clever link building techniques, a robust plan can shoot your web pages up the SERPS, making you more visible to potential customers.

But there’s more to it than just getting found. Enter brand authority. Imagine having high-domain authority sites pointing back to yours. It’s like having a bunch of well-known influencers saying, ‘Hey, check out this site!’ Before you know it, you’re not just on the map, you’re dominating it.

And don’t forget about the SEO strategy part. With strategic use of elements like anchor text, guest blog posts, and keyword research, your link building campaign can also enhance your SEO score. Think of it like a tune-up for your web presence, making every part of your site work better and more harmoniously.

Finally, it’s about controlling your narrative. Quality backlinks give the search engines—and your audience—direct insight into who you are and what your brand represents. With a strong link building strategy, you can make sure your message is heard loud and clear.

And let’s face it, we all want a say in our SEO story. With LinkGraph, that power is in your hands. You’ve got this!

Now that we understand the indispensable role link building strategies play in SEO, let’s amp up our game. Gear up for an exhilarating deep-dive into the top 15 link building strategies that are about to propel your website to unprecedented heights!

Top 15 Link Building Strategies

a person typing an outreach email on a laptop, with a list of websites without hyperlinks visible on the screen.

Ready to take the plunge, but not sure where to start? With so many link building strategies out there, it might feel dizzying, like spinning a globe and not knowing where to land.

But with a bit of LinkGraph magic and a sprinkle of knowledge, the top 15 link building strategies suddenly make a whole lot of sense.

So, you’ve come a long way with understanding the top 15 link-building strategies. Let’s kick it up a notch and explore another fascinating method – leveraging broken link building to outsmart your competition!

1. Leveraging Broken Link Building

a person sitting at a computer, searching for broken links on other websites and crafting outreach emails.

Drum roll, please, for another hands-down brilliant tactic: broken link building. It’s kind of like being an SEO superhero, swooping in to fix broken links for other site owners. Not only does it help them, but it also earns you some stellar backlinks.

Here’s the gist: It’s a hunt for broken links on other websites, preferably ones that are relevant to your niche. Tools like LinkGraph’s backlink analyzer can help simplify the process, highlighting those pesky broken backlinks. Couple that with a virtuous sense of rescue mission, and you’re already on the right track.

Next up, you craft a charming outreach email to the site owner, letting them know about the broken link and subtly suggesting your own resource as a replacement. It’s kind of like saying, ‘Hey, I noticed your window is broken, and oh, look, I just happen to have an excellent pane of glass right here.’

You’re fixing their problem and introducing them to your content at the same time.

And the cherry on top? You’ll end up with high-quality backlinks pointing to your awesome content, boosting your page authority and search result standing. All while being the Good Samaritan of the internet. Talk about a win-win!

With broken link building, you’ll be acing your SEO strategy before you know it. And who says superheroes don’t exist?

Breathe easy, we’ve conquered the challenging terrain of broken link building! Fasten your seatbelts as we escalate to the thrilling universe of social media posting.

2. Posting on Social Media

a person holding a phone, with a social media app open, ready to post content.

Now, who doesn’t love a bit of social media action? Posting your content on social platforms can be a game changer when harnessing link building strategies. It’s giving your content a direct ticket to the digital catwalk, ready to strut its stuff in front of a keen audience.

Here’s the rationale: sharing a blog post, article, or just about anything on social media platforms with a link back to your website is as good as a thumbs-up. It’s like telling your audience, “Hey, we’ve got some cool stuff over here, why not swing by and check it out?”

But it’s not just about the exposure. Each share, like, or comment it receives boosts your potential for gaining backlinks. Get your post noticed by the right influencer or the authority of the brand, and they might just link to your content from their website or blog.

And let’s not forget the added bonus of strengthening your brand identity. Regularly posting your top-tier content on social media helps maintain an active digital profile. And as your brand gains wings online, it boosts your credibility and domain authority. So, don’t be shy, let your content mingle on the social scene and watch those link-building victories pile up!

Sharpening our skills in social media posting has been an enthralling journey, but don’t pack up just yet! It’s time to plunge into the deeply competitive world where we unearth the secrets of Competitor Backlink Research, an equally intriguing voyage awaits us!

3. Performing Competitor Backlink Research

a person using a backlink analyzer tool on their computer screen.

Welcome to the world of sneaky, in-the-know research! Performing competitor backlink research is like being a private detective for your website. It’s a mouthful, but simply means spying on where your competitors are getting their backlinks from. Sound fun? You bet!

In comes LinkGraph with their handy backlink analyzer tool. This Sherlock Holmes of SEO allows you to get the lowdown on where your competitors are scoring their backlinks. Kind of feels like you’ve found the secret map to the hidden treasure, right?

Here’s the scoop. Once you’ve got the list of where your competitors’ backlinks are coming from, you can then strategize about getting backlinks from the same sources. It could be guest posts, outreach emails, partnerships – you name it.

Follow the footprints, and you’re likely to find success!

And just to wrap up, it’s not about copying and pasting your competitor’s strategy. It’s about understanding successful link building tactics and adapting them for your unique needs. After all, SEO strategy isn’t one-size-fits-all.

And with the right tools from LinkGraph, you’re sure to craft a killer link building strategy fit for your brand. Can you say game-changer?

Using the power of competitor backlink research, we’ve equipped ourselves with unique insights. Let’s now switch gears and ignite your website’s visibility, opening new channels of audience discovery!

4. Increasing Website Visibility

a website url glowing brightly amidst a foggy night.

Ever wish there was a giant neon sign pointing towards your website? Well, that’s sort of the aim here. Increasing website visibility is like turning on the headlights in a foggy night.

The goal of any link building strategy is primarily to stand out on search engine results pages (SERPs). One surefire way to increase visibility is by, you guessed it, a link building campaign! When other high-quality websites link back to yours, Google recognizes your website as a trusted source. It’s like getting a bunch of high-fives from the popular kids in school. Google takes notice and nudges you up the SERPs.

Now let’s sprinkle in some targeted keyword research. By incorporating relevant, well-researched keywords into your content, you’re giving Google a roadmap to your website. Remember, Google’s mighty algorithm loves when things are easy to understand. Make it easy for Google, and it will return the favor in search rankings.

Last, but definitely not least, is keeping your content fresh and engaging. If your content genuinely interests your target audience, they’ll stick around, which reduces your site’s bounce rate. Remember, Google’s always watching. Keeping visitors on your site longer signals that your site is providing value, which gives your visibility a nudge in the right direction.

So, put on the coffee, whip out the keyboard, and polish up some dazzling content. You’ve got this!

Diving headfirst into the world of SEO, we’ve successfully boosted our website visibility. It’s time to pivot our focus, let’s explore the dynamic landscape of monitoring our own links!

5. Monitoring Your Own Links

a person sitting at a computer and looking at a virtual garden with healthy plants and flowers.

Shifting gears a little, let’s talk about monitoring your own links. It’s sort of like keeping an eye on your virtual garden, ensuring all plants are healthy and thriving.

As part of an effective link building strategy, it’s essential to regularly use an SEO tool, like the one LinkGraph offers, to check your own link profile. Broken links are like dandelions in your garden of roses, they can quickly spread and cause havoc to your clean, beautifully cultivated garden of valuable content.

Taking note of which of your pages are most frequently linked to can give you insights into what kind of content appeals to your audience. Kind of like noticing which of your flowers attract the most bees.

Lastly, by monitoring your links, you also get to see the overall picture of your backlink profile and its quality. It provides you with valuable data that can help guide your future content strategy. Think of it as using a green thumb to grow your digital garden. With tools like LinkGraph, it might just become your favorite hobby!

Armed with your newfound prowess in monitoring links, let’s unlock another avenue to enhance your traffic – online forums! Excitingly, these bustling communal spaces are ripe for sharing your content and expanding your digital footprint.

6. Sharing Your Content on Forums

a person sharing their wisdom on a forum, casually dropping a link to their website while engaging with the community.

So, you’ve created some fantastic content. But how do you ensure it reaches the right audience?

One top-notch strategy is to share your nuggets of wisdom on relevant forums. Yes, it’s like bringing your delicious home-made pie to the community picnic.

Participating in online communities like Reddit, Quora, and industry-specific forums can do wonders for your link building efforts. You share your expertise, answer some questions, casually drop a link to your site, and voila! You’ve started building relationships, brand authority, and those coveted backlinks.

One golden rule: contribute meaningful information. Remember, these forums are communities, not billboard spaces. It’s akin to a conversation at a party – you want to engage others with delightful insights, not monopolize the conversation.

Finally, as with all link building strategies, keep it authentic. Remember, you’re not just dropping links; you’re building relationships, branding your company, and engaging with potential customers. It’s all about adding value to the forum while subtly pointing users back to your website. Keep it classy, folks!

With our content making waves in forums, it’s time to add another gear to our SEO machine. Let’s dive into the adventurous world of link reclamation, a goldmine teeming with untapped potential.

7. Exploring Link Reclamation

a content marketer sitting at a desk with a computer, searching for unclaimed mentions of their brand using google alerts.

Ah, the thrill of a treasure hunt. Link reclamation is exactly that for content marketers. It’s all about finding places where your brand or website is mentioned but not linked.

Here are the simple stages: 1. First, you hunt down unclaimed mentions of your brand. You can use Google Alerts to notify you whenever your brand gets a mention.

2. Next, you check whether that mention is linked back to your website. If not, it’s time to reclaim it.

3. Last, but far from least, reach out to the site owner with a polite request to add a link to your site.

Seems like a breeze, right?

What’s brilliant about this strategy is its win-win scenario. The site owner gets to provide more value to their audience by pointing them to the source of the mention. In return, you receive a high-quality backlink that boosts your SEO score.

Now get started on your virtual treasure hunt. With tools from LinkGraph at your side, it’ll feel less like a mission, and more like an adventure. Happy hunting, my friend!

Unearthing the value in link reclamation has been a thrilling journey. Now, let’s switch gears and plunge into the dynamic universe of writing guest blogs/posts.

8. Writing Guest Blogs/Posts

a person with a suitcase filled with different dishes, representing their unique and engaging guest blog posts, standing at the entrance of a lively party with other guests and a sign that says

It’s time to pack your SEO suitcase and head over to ‘guest blog town’. Writing guest posts is like being a welcomed guest at somebody else’s party. You bring a delightful dish (your content), it gets enjoyed by the party-goers (the audience), and you earn some new friends (links!).

The beauty of this link building strategy is its twofold impact. You’re not just creating links back to your website. You’re also associating your brand with another high-quality, relevant website, building authority and brand recognition.

Of course, there’s a little nuance. Your guest post must be unique, engaging, and relevant. It’s like picking out the right dish to take to a potluck dinner. You want something that will stand out, but that’s still a good fit with the other dishes.

So go ahead, start pitching those blog post ideas! Remember, for every successful pitch, you’re not just gaining a backlink, you’re building connections with other site owners and widening your brand’s reach.

It’s a marvelous SEO soirée and you’re the star guest. With LinkGraph, the party never ends!

Elevating our blogging game isn’t simply about creating compelling guest posts. Get ready, as we’re about to delve into the fascinating realm of passive links, unlocking yet another secret to SEO superiority.

9. Focusing on Passive Links

a lush and thriving garden with a variety of plants growing naturally, symbolizing the organic growth and success of passive links in seo.

Slip on your loungewear because we’re about to talk about passive links. As the name suggests, these are backlinks that you earn without actively seeking them out.

Some magic dust sprinkled by content marketers might help:

– Creating-share worthy content – Adding a fresh twist to a hot topic – Developing an infographic that tells a compelling story – Unveiling a ground-breaking research or data

Once you’ve done your part, sit back and watch as other website owners link to your content, simply because it’s too good to ignore.

You see, focusing on passive links is like planting a seed and allowing nature to do its thing. Water it with high-quality content and it will attract other site owners organically who will then link to your work.

Thus, in the world of SEO where change is the only constant, passive links could be your steadfast friend. They’re a solid testament to the quality of your content, and you didn’t even have to actively seek them out. There’s no arguing that passive links are a sign of a successful link building strategy. Go, get it!

Propelling forward from passive links, we’re now poised to tackle the fascinating world of infographics. Excitement bubbles as we journey from plain text to the impactful realm of visual data.

10. Producing Infographics

vibrant and captivating infographic spreading like wildfire online, attracting backlinks from various websites.

Let’s dive into the visual realm of infographics. They’re like the dazzling superheroes of web content. They catch your attention immediately, compel you to understand their story, and before you know it, you’re hooked!

Creating a standout infographic involves enjoyable work. It’s about presenting data in a way that’s easy to digest and impossible to ignore. Brilliant colors, well-designed graphics, easy-to-understand data – that’s what it’s all about.

Trust us, an infographic done right can spread like wild fire! But here’s the kicker: with every shared infographic, there’s a potential for earning a backlink. Other websites may use your infographic to enhance their own content, giving you a backlink in the process.

It’s kind of like your infographic going on a world tour, gathering fans (i.e., backlinks) along the way. However, there’s a small catch. Remember to include a code beneath your infographic that others can use when they share it. This will ensure they’re linking back to your site and not just to the image itself.

So go ahead, let your creativity run riot and watch the backlinks roll in! It can be that simple.

Infographics have indeed amplified our content, making it more sharable and engaging. Let’s shift gears now and plunge into the dynamic world of resource pages, a remarkable strategy to amplify our outreach.

11. Reaching Out to Resource Pages

a person typing an email on a computer, reaching out to site owners for a valuable backlink.

Ready to up your link building game? It’s time to reach out to resource pages. These are the pages web admins put together to provide value to their visitors.

Think of resource pages as galleries showcasing valuable content. They curate the best resources from around the web to guide and help their visitors. And guess what? They could display your content too!

So your task is to locate these handy tool kits on the web relevant to your niche. Next, you want to reach out to the site owners with a charmingly polite email (who said flattery couldn’t be useful?) suggesting your own resource as a valuable addition.

If you position your pitch right, you’re on your way to a valuable backlink, not to mention potential traffic from the resource page itself. Remember, it’s not just about getting a backlink, but also about being a part of a valuable resource. Jackpot!

Propelling forward, let’s harness our expertise in reaching out to resource pages and unlock a new level: Crafting Roundup Posts. As we ride this exciting wave, you’ll be amazed at how this next step will transform your blogging game.

12. Crafting Roundup Posts

a group of people gathered around a campfire with a laptop screen displaying a roundup post being shared and discussed.

Alright, let’s gather around the campfire and listen to the tale of crafting roundup posts. This legendary practice involves creating a post that collates viewpoints or ideas from various experts in your field.

Here’s the secret recipe – approach influencers or experts in your industry and tell them you’re creating a roundup post. Request their insights, quotes, or opinion on a specific topic.

Who wouldn’t love to add their two cents to a discussion, right? When your superbly compiled roundup post is ready and shared, these experts will likely want to share it with their audience too, giving your page a thumbs-up.

That’s when you bag the treasure – a high-quality backlink! Plus, bonus points for brand recognition and exposure to a new audience.

So step up, take the plunge, and start reaching out for that roundup post. The power of collective wisdom could potentially be your backlink generator extraordinaire!

With a roundup post, everyone’s a winner. So, rally the experts and get that campfire lit!

Fueling our momentum from crafting compelling roundup posts, let’s embark on a thrilling new journey: discovering the art of newsjacking. Prepare for a dynamic shift as we plunge into this real-time marketing strategy and turn trending news to our advantage!

13. Discovering Newsjacking

a person sitting at a computer, eagerly refreshing their browser and scanning trending news articles.

Hold on to your hats, folks! We’re about to dive into the exhilarating world of newsjacking. It’s like riding the wave of trending news and making it work for your website’s visibility.

Sounds intriguing? Here’s what you do:

  • Keep a close eye on trending news or topics relevant to your industry.
  • Create a blog post or article quickly and smartly on the hot topic.
  • Share your timely piece on social media and your website.

Did you feel that rush?

The trick is to add your unique take or insights to the trending topic. Your post shouldn’t just replicate the news; it should offer a fresh perspective or additional information that news outlets may not have covered.

End of the day, if you hit the nail on the head, your post becomes a resource that others might link to when covering the same news. Yep, you guessed it, more backlinks!

Just remember, time is of the essence with newsjacking. Like a surfer awaiting the perfect wave, you need to be ready to spring into action at the right moment. Catch that wave, and ride it to backlink success!

Fueling our momentum from mastering newsjacking, let’s navigate towards another insightful strategy – surveys. Get ready to unleash the power of your insights with perfectly tailored surveys, a game-changer in understanding your audience’s pulse.

14. Releasing Surveys

a person publishing survey results and receiving numerous notifications of backlinks from other bloggers, journalists, and researchers.

Roll out the red carpet for another star in the SEO universe: Surveys. It’s like playing host to a fancy cocktail party. You invite guests (respondents), listen to their fascinating stories (answers), and create a blockbuster event (survey results).

Hosting a well-researched survey offers value to your audience, and potentially to others in your industry. You’re not just providing information, but you’re contributing to the discussion, proving your brand’s thought-leadership in the process.

Imagine this – you publish your unique survey results. It’s packed with brand-new insights and data. Then bam! Other bloggers, journalists, or researchers start referencing your survey in their content, giving you a high-quality backlink.

Quite the glorious party, wouldn’t you say?

Remember, the key to a successful survey is to ensure it truly serves your audience or your industry. So put your thinking cap on, brew a hot cup of creativity, and get that survey out! Soon enough, you’ll be watching those backlinks multiply.

Cheers to that!

Charging ahead from the excitement of releasing engaging surveys, we’re about to delve into another powerful strategy. Stand by as we unfold the captivating realm of publishing unique case and data studies, guaranteed to drive your blog’s success even further!

15. Publishing Unique Case and Data Studies

a person wearing hiking boots standing on a mountain summit, overlooking a panorama of network connections and backlinks.

Imagine being at the forefront of industry knowledge. Publishing unique case and data studies is just like that. It’s akin to anchoring a hip talk show where everyone tunes in to hear the latest insights.

This strategy involves a bit of work. You’ll have to identify a topic of interest or concern. Then, conduct in-depth research or data collection. After that, analyze the results. Finally, publish your findings along with thorough interpretations.

There you have it!

High-quality case studies and data studies invariably attract attention. They’re like the rare Pokemon everyone wants in their collection. Each study is a valuable resource, full of insights and “a-ha” moments that other content creators love to reference in their works.

The good news? Each reference comes with a potential backlink. It’s like each guest on your talk show bringing you a gift.

So get ready to wear the researcher’s hat and delve into the world of data and case studies. The effort may seem like a steep climb, but once you reach the summit, the panorama of backlinks and network connections is, without a doubt, worth it. So put those hiking boots on!

Frequently Asked Questions

what is link building strategy?

Link building strategy is an essential aspect of search engine optimization (SEO) that involves acquiring external hyperlinks from other websites to your own. This process plays a significant role in improving organic search visibility and driving referral traffic to your website. When executed effectively, a robust link building strategy can enhance your website’s authority, credibility, and ultimately, its rankings on search engine results pages.

One of the key steps in developing a link building strategy is conducting thorough research to identify target websites with high domain authority and relevance to your niche or industry. These authoritative websites are more likely to have a positive impact on your website’s SEO. Once you have identified these targets, you can then reach out to them and request a link to your website. This could be in the form of a guest blog post, a resource link, or a mention within an existing article.

In addition to targeting external websites, it’s equally important to optimize your internal linking structure. This involves interlinking relevant pages within your website to create a network of connections. Internal links not only help search engines discover and index your content more easily but also enhance the user experience by guiding visitors to related information on your site.

Another vital aspect of a link building strategy is creating high-quality and engaging content. By consistently publishing informative, valuable, and unique content, you increase your chances of gaining organic backlinks from other websites. This could be in the form of blog posts, articles, infographics, videos, or any other content format that resonates with your target audience.

how does link building work?

Link building is an essential part of search engine optimization (SEO) that involves acquiring hyperlinks from other websites to your own. It plays a crucial role in determining the authority and relevance of a website in the eyes of search engines like Google. The process of link building works on the principle that if other reputable websites are linking to your content, then it must be valuable and deserving of higher rankings in search results.

There are several strategies and techniques involved in the link building process. It typically starts with identifying relevant websites or authority blogs that are related to your industry or niche. These websites should have a good reputation and attract a significant amount of traffic. Once you’ve identified these websites, the next step is to reach out to their owners or webmasters with a compelling pitch or proposal that encourages them to link to your content.

One effective way to build links is through creating high-quality, original content that is valuable and informative for your target audience. When your content is of exceptional quality, it increases the likelihood of it being linked to and shared by other websites and blogs. This is why it’s important to invest in creating compelling and share-worthy content that stands out from your competitors.

Another popular link building technique is guest blogging. This involves writing informative and engaging articles for other reputable websites within your industry or niche. In exchange for the content you provide, you’re usually allowed to include a link or two back to your own website. Guest blogging not only helps build quality backlinks but also allows you to establish yourself as an industry expert and gain exposure to a wider audience.


So, what’s the bottom line when it comes to link building strategies?

It’s pretty straightforward: a solid link building strategy is vital for achieving SEO success.

From creating eye-grabbing infographics to crafting a killer roundup post or conducting in-depth survey research, each strategy represents a surefire path to earning high-quality backlinks, improving your search rankings, and boosting your online visibility.

With tools and services like LinkGraph, you’re not just building links, but carving out a distinct, authoritative space for your brand in the digital world.

So go on, set sail on your link building journey and conquer those SERPs!

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