Canadian Ferry Increases Organic Traffic by 58% in 7 Months

The client operates a nationally recognized Canadian ferry service, connecting major downtown hubs and transporting thousands of passengers daily. High transaction volume and extensive digital ticketing required a scalable online presence to maintain market share, capture targeted search traffic, and reinforce authority in the transportation sector.

The ferry service needed an enterprise-grade SEO strategy to increase visibility, optimize user experience on web and mobile platforms, and strengthen domain credibility. Competitors with established search authority dominated high-intent queries, limiting organic performance.

LinkGraph implemented a structured SEO framework focusing on authority development, content alignment with search demand, and technical optimizations. The strategy targeted high-value keywords, reinforced backlinks from relevant domains, and improved site performance, driving measurable growth in search visibility, engagement, and digital authority.

Key Metrics

“Enterprise-level SEO requires more than incremental improvements. This engagement demonstrates how a holistic framework combining authority, content, and technical excellence drives sustained growth and positions a platform as a category leader.”

— Manick, Founder, CTO, and CEO, LinkGraph

The Challenge

Despite a trusted local presence and high-volume operations, the ferry service faced challenges in reaching the right audience through search. Keyword targeting was fragmented, visibility was inconsistent, and authority signals were limited relative to competitors with established digital footprints.

Internal teams lacked the capacity to execute large-scale SEO initiatives across service pages, digital ticketing flows, and content resources. Manual updates, ad hoc link acquisition, and unstructured keyword strategies restricted scalability. Without a structured, enterprise-grade SEO system, long-term visibility, user engagement, and brand authority were constrained.

The Strategy

Authority Building

LinkGraph executed a targeted backlink acquisition program, securing high-quality links recommended by an SEO strategist. Links were selected based on Domain Authority and organic traffic, and embedded within relevant, high-quality content to strengthen credibility and search visibility.

Keyword Research and Content Optimization

Comprehensive keyword research and topical mapping identified high-value queries and NLP terms relevant to ferry and transportation services. Content was optimized for user intent and internal linking, ensuring relevance and strong performance across commercial and informational searches.

Technical SEO and UX Enhancements

Technical improvements addressed indexing issues, page speed, and mobile responsiveness. Data-driven UX refinements optimized navigation, ticketing workflows, and engagement, providing a faster, lighter, and more seamless user experience.

Integrated SEO Support

The client benefited from Search Atlas tools, a dedicated SEO writer, an account manager, and real-time collaboration via Slack. Ongoing reporting, live chat support, and 1-on-1 consultations ensured the strategy remained agile, results-driven, and aligned with evolving search trends.

The Results

Within 7 months, the platform achieved substantial enterprise-scale growth. Organic keyword coverage increased from 4,554 to 7,225, a 58.65% rise, while monthly organic traffic surged from 39,948 to 63,318, reflecting 58.50% growth.

High-value keyword rankings demonstrated dominance in search results, with 79 competitive keywords entering the top 3 positions.

Backlinks grew from 1,532 to 4,352, a 184.07% increase, and referring domains expanded from 336 to 470, a 39.88% gain.

These results positioned the ferry service as a large-scale, authoritative platform in the transportation sector. Holistic SEO execution across content, technical infrastructure, and authority-building delivered measurable growth, enhanced user experience, and reinforced the client’s long-term digital leadership.