Enterprise Canadian Apparel Retailer Increases Organic Traffic by 45% in 4 Months

The client is a large-scale Canadian apparel retailer operating a nationwide e-commerce platform. The brand focuses on fashion that reflects individuality, optimism, and community connection, while serving a high-volume, enterprise-level audience. Operating as a top-tier retail operator, the client required sustainable organic growth, stronger search visibility, and authority across commercial apparel queries.

LinkGraph executed a structured enterprise-level SEO strategy focused on authority development, keyword expansion, and technical performance. The framework aligned content relevance with search intent while reinforcing the site’s backlink profile. This execution positioned the retailer as a leading organic presence among national apparel brands.

Key Metrics

“Enterprise e-commerce growth requires more than tactical SEO. This engagement demonstrates how a holistic authority-building framework drives scalable visibility, strengthens trust signals, and supports sustained performance in highly competitive retail markets.”

— Manick, Founder, CTO, and CEO, LinkGraph

The Challenge

The national apparel e-commerce sector exhibits high search demand and elevated authority expectations. The retailer struggled with inconsistent rankings across categories, collections, and product-level pages. Organic visibility fluctuated due to fragmented keyword targeting and limited topical consolidation.

Search demand spanned seasonal trends, evergreen apparel categories, and high-intent transactional queries. Existing content lacked a unified keyword framework connecting these demand layers. Authority signals remained insufficient to compete with established enterprise-level retail brands and major marketplaces.

Site infrastructure limitations further constrained scalable visibility. Crawl inefficiencies, internal linking gaps, and indexation inconsistencies reduced search performance across the enterprise-level product catalog. These issues restricted long-term organic growth for the national platform.

The Strategy

Custom Package Link Building Framework

The client selected LinkGraph’s Custom Package Link Building solution, which delivered a comprehensive authority growth system. The engagement included a dedicated account manager, real-time order tracking, live dashboard access, daily keyword rank tracking, keyword strategy analysis, and placement access to premier publications within the apparel space.

Authority Building Through Diverse Link Acquisition

LinkGraph executed a multi-channel authority strategy using HARO placements, digital PR outreach, guest posting, white label link building, and press release distribution. This diversified acquisition approach established a natural backlink profile that strengthened trust signals and reinforced Google’s perception of the brand as an authoritative apparel retailer.

High-Quality, Industry-Relevant Backlinks

All backlinks were sourced from authoritative websites with strong Domain Authority or consistent organic traffic, selected by an SEO strategist for topical relevance to the apparel industry. Each link was embedded within well-researched content that delivered contextual value, ensuring credibility for both search engines and users.

Anchor Text and Placement Best Practices

Anchor text strategies maintained variation across branded, topical, and neutral references to support natural link patterns. Links appeared within relevant editorial content, sourced from diverse domains, and were built gradually over time, reinforcing sustainable authority growth without triggering artificial link signals.

The Results

Within 4 months, organic keyword visibility increased by 2,537 terms. Monthly organic traffic rose from 438,935 to 636,606, representing a 45% increase. This translated into nearly 200,000 additional monthly organic visits across the enterprise platform.

Long-term performance showed sustained momentum. Organic traffic increased from 477,490 to 638,606 between March 2023 and September 2024, a 33.33% gain. Keyword coverage expanded from 48,188 to 77,918, reflecting a 61.70% increase.

Top 3 keyword rankings grew from 4,147 to 9,347, marking 125.46% growth. Keywords in positions 4 through 10 increased from 7,409 to 10,217, strengthening mid-funnel visibility for high-intent enterprise queries.

Referring domains expanded from 6,399 to 12,679, a 98.12% increase, reinforcing authority signals for the national retailer.

These results established durable organic visibility across high-value apparel searches. The enterprise retailer maintained strong performance across seasonal and evergreen categories. Continued partnership with LinkGraph followed measurable, sustained growth for the large-scale e-commerce platform.