Enterprise Wellness Provider Boosts Organic Visibility by 247% in 10 Months

The client operates a growing enterprise wellness provider that designs bespoke employee wellness initiatives aligned with organizational values, performance goals, and workforce engagement strategies. Their platform supports companies at scale by delivering structured well-being programs that improve productivity, job satisfaction, and long-term employee retention. The company’s long-term objective focused on becoming a leading wellness provider within the market.

Despite offering an innovative and differentiated solution, organic visibility remained limited. The client engaged LinkGraph to implement a high-quality, scalable SEO approach capable of increasing search presence, strengthening authority, and supporting long-term market expansion.

Key Metrics

“Scaling visibility and authority in a competitive wellness market required a disciplined, enterprise-grade SEO framework. By combining structured link building, systematic keyword tracking, and scalable infrastructure, we enabled this client to expand reach, capture high-intent demand, and position themselves as a leader in enterprise wellness solutions.”

— Manick, Founder, CTO, and CEO, LinkGraph

The Challenge

Despite a comprehensive service offering and a clear value proposition, the client faced limited discoverability across wellness-related search queries. Organic reach remained constrained, which restricted inbound demand and slowed market penetration.

The wellness industry presented high competition from established providers with stronger digital authority and broader keyword coverage. Existing visibility did not reflect the scale of the platform or the depth of its wellness solutions. Without a structured SEO system, scaling organic performance and capturing enterprise-level demand was not achievable.

The Strategy

Enterprise-Grade Link Building and Authority Development

LinkGraph deployed the Rushmore Link Building Services package to establish consistent authority growth. A structured backlink acquisition framework delivered placements from authoritative, industry-relevant wellness sources. Anchor text followed natural distribution patterns that reinforced topical relevance and brand credibility at scale.

Keyword Visibility and Performance Monitoring

Daily keyword rank tracking supported systematic evaluation of performance across core wellness topics. Real-time reporting and structured oversight enabled continuous refinement while maintaining alignment with long-term authority goals.

Scalable SEO Infrastructure

Dedicated account management and live reporting systems ensured visibility into execution progress. This operational structure supported sustained optimization without reliance on manual workflows, which enabled consistent performance across keyword groups.

The Results

Within 10 months, from September 2023 to July 2024, monthly organic traffic increased from 9,631 to 21,225, representing a 120.4% increase.

During the same period, organic keyword coverage expanded from 11,947 to 13,735, reflecting improved visibility across relevant wellness queries.

Long-term growth further demonstrated the impact of a systematized SEO approach. Since July 2020, monthly organic traffic increased from 5,202 to 21,843, representing 320% growth. Organic keyword coverage expanded from 4,076 to 14,158, a 247.3% increase.

Authority growth and consistent keyword expansion strengthened the client’s competitive position within the wellness industry. The enterprise-focused SEO framework enabled scalable visibility, improved market reach, and sustained demand generation.

The structured partnership established a foundation for continued growth, reinforcing the client’s trajectory toward becoming a leading provider of enterprise wellness solutions.