Fly Fishing E-Commerce Increases Organic Traffic by 143% in Months

The client operates a large-scale fly fishing e-commerce platform offering the broadest selection of fly tying tools, supplies, and fishing gear from top manufacturers. Their mission focuses on delivering high-quality products at competitive prices while creating a fast, intuitive, and enjoyable shopping experience.

As a nationally recognized e-commerce platform in a niche market, the client engaged LinkGraph to strengthen organic visibility, expand authoritative search presence, and capture high-intent users. The goal centered on scaling search performance, reinforcing brand authority, and improving user engagement across commercial fly fishing queries.

Key Metrics

“Sustained SEO growth requires more than traffic alone. This engagement demonstrates how an integrated approach across authority, content, and technical performance drives long-term results for product-driven platforms.”

— Manick, Founder, CTO, and CEO, LinkGraph

The Challenge

Despite offering a comprehensive selection of fly fishing products, the client’s niche focus presented challenges in reaching qualified users. Standard traffic growth alone would not reflect their market leadership or capture high-intent search queries.

Internal teams lacked the resources to execute high-volume SEO across the platform’s product catalog and blog. Fragmented keyword targeting, inconsistent content optimization, and sparse backlinks limited visibility and authority. Competitors with well-established e-commerce presence dominated search results, leaving the client with untapped potential.

The platform required an enterprise-grade SEO framework capable of scaling keyword coverage, strengthening authority, optimizing technical performance, and improving UX concurrently. Without a holistic strategy, long-term organic growth and industry leadership were unattainable.

The Strategy

Holistic Authority Development

LinkGraph implemented a comprehensive authority-building strategy, acquiring high-quality backlinks from relevant industry sites. A diverse mix of anchors, sources, and content formats ensured natural link growth and strengthened domain credibility.

Keyword Research and Content Optimization

Search Atlas powered keyword research, topical mapping, and competitor analysis to identify high-value search opportunities. The AI content assistant helped create SEO-optimized pages with relevant NLP terms, strategic keyword placement, and intent-driven structure.

E-commerce Content and On-Site Enhancements

Product and category pages were optimized with detailed descriptions, headings, and category-specific FAQs. These updates aligned search intent with user needs and reinforced topical relevance across the e-commerce platform.

Blog Expansion and Content Authority

The blog was restructured with clear categories and topic clusters to establish authority. AI-generated content followed SEO and UX best practices, while guest contributions diversified content and expanded reach.

Technical SEO and User Experience Improvements

Site speed, mobile performance, and crawl efficiency were enhanced. The homepage redesign featured a clean layout, intuitive navigation, and clear product categories, boosting engagement and search visibility.

The Results

Within 10 months, from August 2023 to June 2024, the platform experienced rapid growth. Organic keywords increased from 4,990 to 7,771, a 55.7% rise, while monthly organic traffic surged from 10,032 to 24,338, a 142.6% increase.

Search visibility expanded across high-value queries. Top 3 keyword rankings jumped from 315 to 838 (166% increase), and positions 4-10 increased from 600 to 1,147 (91.2% increase).

Referring domains grew from 2,256 to 3,752, a 66.4% gain, signaling enhanced authority and trustworthiness.

Since the start of the partnership in January 2023, traffic nearly doubled, climbing from 12,508 to 24,338, a 94.6% increase. These results reflect the impact of a structured SEO strategy combining authority development, targeted keyword expansion, and content optimization.

These results positioned the fly fishing e-commerce platform as an authoritative, large-scale resource within its niche. Holistic SEO execution across authority, content, and technical infrastructure drove measurable, sustainable growth while delivering an exceptional user experience.