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Home Warranty Provider Increases Organic Traffic by 1,104% in 5 Months
This case study breaks down the exact link building and content strategy that generated unprecedented growth for a home warranty provider while building lasting authority.
The client operates a nationwide home warranty company offering customizable coverage options for a wide range of household systems and appliances. Their offerings include standard warranties as well as coverage for uncommon issues, such as tree root damage to plumbing. High transaction volume and a competitive market required a structured digital strategy to increase visibility, capture high-intent search traffic, and reinforce brand authority across multiple regions.
The company engaged LinkGraph to expand search presence, improve content alignment with user intent, and strengthen domain authority. Competitors with established backlink profiles and search visibility dominated target queries, limiting organic performance.
LinkGraph implemented a structured SEO and link-building framework focused on authority development, content optimization, and technical performance. The strategy included targeting high-value keywords, reinforcing backlinks from relevant and authoritative domains, and improving page-level optimization across the website.
Key Metrics
1,104.4% |
27.7% |
68 |
| Increase in organic traffic | Growth in organic keyword coverage | Keywords in top 3 rankings |
“Enterprise-scale SEO requires more than incremental improvements. This engagement demonstrates how structured authority, content alignment, and technical execution drive measurable growth and position a platform as a category leader.”
— Manick, Founder, CTO, and CEO, LinkGraph
The Challenge
The client faced multiple challenges in achieving scalable search performance. Keyword targeting was fragmented, content optimization lacked consistency, and backlink profiles were limited compared to competitors with mature SEO footprints.
Internal teams lacked bandwidth to execute large-scale SEO initiatives across service pages, regional markets, and high-volume content updates. Manual updates, ad hoc link acquisition, and unstructured keyword strategies restricted scalability. Without a structured enterprise-grade SEO system, the client risked stagnating in organic visibility and losing competitive positioning.
The Strategy
Enterprise Authority Development
LinkGraph executed the Rushmore Link Building Package, a structured program focused on high-quality, industry-relevant websites. Backlinks were embedded in thoroughly researched, rich content with varied and natural anchor text, boosting domain authority and signaling trust to search engines.
Keyword Research and Content Optimization
Service pages were restructured, and new pages created to capture untapped search demand within the home warranty industry. Comprehensive keyword research and topical mapping aligned content with user intent, while internal linking and on-page optimization reinforced relevance and authority across the platform.
Technical SEO Enhancements
Technical improvements addressed crawl paths, metadata governance, page speed, and mobile responsiveness. UX refinements on service pages supported smoother navigation and interaction, improving engagement and conversion potential.
Content Expansion and Authority Amplification
LinkGraph used a combination of HARO, digital PR, guest posting, white-label link building, and press release distribution to diversify the backlink profile. These activities, along with high-quality content, increased domain authority and strengthened the client’s credibility with search engines.
The Results
In just 5 months, the results were outstanding and surpassed the client’s expectations. From August to December 2023, the client’s organic keywords increased from 3,318 to 4,238, a 27.7% growth. Their organic traffic skyrocketed from 4,114 to 49,537, marking an extraordinary 1,104.4% increase.
LinkGraph’s team efforts didn’t just generate a quick spike, the client maintained consistently high traffic in the following months. By June 2024, organic keywords had risen slightly to 4,240, maintaining a 27.7% growth, and traffic reached 40,866, an impressive 893.3% increase from the initial benchmark.
Their SERP rankings also remained high and showed steady growth long-term. By December 2023, the client had 68 keywords in the top 3 positions and 175 keywords in positions 4 to 10. By June 2024, these numbers increased to 85 in the top 3 and 219 in positions 4 to 10.
Looking ahead, the client is committed to continuing with LinkGraph’s services to build on this success, strengthen their online authority, and further enhance visibility and conversions across their target markets.
