Rehab Facility Increases Organic Traffic by 1,810% in 12 Months

The client operates a prominent rehab treatment facility dedicated to supporting individuals confronting addiction. Their platform provides evidence-based programs and personalized care that address both physical and mental health. With a mission to guide clients through recovery, the facility required a strong digital presence to reach individuals seeking treatment and establish authority in the healthcare sector.

LinkGraph implemented a structured, enterprise-level SEO framework focused on authority building, keyword expansion, content optimization, and technical performance. The strategy aligned content with search intent, strengthened backlink profiles, and enhanced visibility across multiple addiction treatment queries. This execution positioned the facility as a recognized authority in the behavioral health and rehab sector.

Key Metrics

“Scaling SEO in the healthcare sector requires more than basic optimizations. This engagement demonstrates how a holistic framework combining authority, content, and technical execution drives sustained growth and measurable outcomes.”

— Manick, Founder, CTO, and CEO, LinkGraph

The Challenge

The facility faced a market dominated by established treatment centers and healthcare providers with extensive marketing budgets. Initial digital presence was modest, limiting the ability to reach individuals actively searching for addiction treatment services.

Internal teams lacked the capacity to execute high-volume SEO initiatives across multiple treatment programs and service pages. Manual content updates, ad hoc link building, and fragmented keyword targeting restricted growth. Backlink profiles were sparse, authority signals were weak, and competitors with established digital presence dominated search results.

The client required an enterprise-grade SEO system capable of scaling content, strengthening authority, and optimizing technical performance simultaneously. Without a structured framework, digital visibility remained limited, and audience engagement did not reflect the facility’s expertise and service quality.

The Strategy

Business Basic Deal SEO Framework

LinkGraph implemented the Business Basic Deal plan, providing access to the Search Atlas platform, early feature releases, a dedicated SEO writer, account manager support, and structured monthly SEO reporting. The engagement followed a Holistic SEO approach that unified technical optimization, on-page improvements, authority building, and user experience enhancements.

Keyword Strategy and Content Development

LinkGraph identified high-impact keywords and topics aligned with users searching for addiction treatment services. These insights informed a focused content strategy designed to improve search visibility while addressing the needs, concerns, and intent of prospective patients. High-quality content reinforced the facility’s expertise and credibility within the behavioral health space.

Authority Building and Press Outreach

Targeted press releases elevated the facility’s digital profile and positioned the brand as a trusted authority in addiction treatment. Link-building efforts concentrated on securing high-quality backlinks from reputable, relevant sources, strengthening trust signals and overall domain authority.

Technical Optimization and User Experience Improvements

Technical SEO enhancements improved site performance, crawl efficiency, and search accessibility. On-page and UX refinements supported clearer navigation, stronger engagement, and a more supportive experience for users exploring treatment options.

The Results

Within the first 12 months, monthly organic traffic grew from 5,791 to 13,193, a 128.6% increase. Organic keyword coverage expanded from 2,967 to 7,338, representing a 147.8% gain. Long-term growth accelerated dramatically.

Between March 2021 and August 2024, organic traffic surged from 5,791 to 105,273, a 1,810% increase, while keywords increased from 2,967 to 36,550, a 1,135% expansion.

Backlinks rose from 1,032 to 7,832, a 657% gain, and referring domains increased from 188 to 1,425, a 656% improvement.

In the most recent 12 months leading up to August 2024, organic traffic climbed from 27,916 to 105,273 (+277.4% increase), and organic keywords rose from 15,595 to 36,550 (+134.7% gain). The facility’s ongoing SEO performance demonstrates sustained authority, robust search visibility, and measurable impact in connecting with the target audience.

These results positioned the rehab facility as a trusted, authoritative digital resource in addiction treatment, reinforcing its commitment to client care and long-term growth. The client continues to engage LinkGraph for ongoing SEO optimization and strategic guidance.