Home Warranty Provider Achieves Remarkable Results In a Short Time

The client is a nationwide provider of highly customizable and affordable home warranties. To stand out in a competitive market, they cover rare issues like tree root damage in plumbing, alongside more common warranty offerings found in the industry. Their unique selling proposition centers on flexible home warranty options and a generous workmanship guarantee.

This case study explores how LinkGraph helped this home warranty provider boost visibility, traffic, and conversions in specific regions while delivering a message that resonated with their target audience.

Problem:

The client’s flexible approach to home warranties and generous workmanship guarantee made it crucial to clearly communicate these unique offerings.

This required reworking existing pages and creating new content to help their audience better understand their services and why they were the best choice.

Additionally, they needed to target specific demographics in different regions and build a strong reputation in the industry, as trust is critical for conversions in the home warranty space. Potential customers only commit to brands they trust.

The client needed to improve their backlink profile and create content not only to gain trust from Google and increase rankings but also to build credibility with their audience.

Solution:

To address these needs, the client chose LinkGraph’s Rushmore Link Building Package, attracted by its comprehensive offerings: a dedicated account manager, real-time order tracking, a live chat dashboard, content with rich media, and daily keyword rank tracking.

LinkGraph’s multi-faceted link-building approach incorporated various techniques, including Help a Reporter Out (HARO), digital PR, guest posting, white-label link building, and press release distribution.

This diverse strategy allowed Google to see a natural and steady evolution in the client’s backlink profile, boosting its authority. LinkGraph prioritized high-quality backlinks from reputable websites with substantial traffic and industry relevance, particularly those well-recognized in the home warranty space.

Backlinks were carefully embedded in thoroughly researched, rich content with varied, natural anchor text, ensuring both Google and users recognized the content as authoritative and informative.

The LinkGraph team also restructured the client’s service pages to better convey the value and functionality of their offerings while boosting conversions. They optimized existing content and created new content to expand the range of keywords the client ranked for, strategically positioning them within search results to effectively reach their target audience.

Results:

In just 5 months, the results were outstanding and surpassed the client’s expectations.From August to December 2023, the client’s organic keywords increased from 3,318 to 4,238—a 27.7% growth. Their organic traffic skyrocketed from 4,114 to 49,537, marking an extraordinary 1,104.4% increase.

LinkGraph’s team efforts didn’t just generate a quick spike; the client maintained consistently high traffic in the following months. By June 2024, organic keywords had risen slightly to 4,240, maintaining a 27.7% growth, and traffic reached 40,866, an impressive 893.3% increase from the initial benchmark.

Their SERP rankings also remained high and showed steady growth long-term. By December 2023, the client had 68 keywords in the top 3 positions and 175 keywords in positions 4 to 10. By June 2024, they had 85 keywords in the top 3 and 219 in positions 4 to 10.

Looking ahead, the client is committed to continuing with LinkGraph’s services to build on this success, strengthen their online authority, and further enhance visibility and conversions across their target markets.