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How Emergency Food Supply eCommerce Conquered Its Niche’s Digital Landscape
Learn how a holistic approach to SEO transformed a niche e-commerce site into an industry authority with impressive traffic and keyword growth.
The client is an emergency food supply eCommerce brand that provides high-quality emergency food products designed to keep families prepared for any situation. By using top-notch ingredients, they ensure that their meals are both nutritious and delicious, helping customers stay strong and ready to handle emergencies of all kinds.
Being a small niche, the client needed a strong and holistic SEO approach to their online presence and drive more leads from their website. This case study examines how LinkGraph helped the client boost their search engine rankings, increase organic traffic, and build authority.
Challenge
The client was struggling to find the right keywords, reach their target audience effectively, and clearly communicate their brand’s message. They didn’t just want traffic—they needed the right traffic and a holistic approach that would elevate their entire digital presence.
Faced with these challenges, they turned to LinkGraph, known for its expertise in delivering comprehensive SEO strategies tailored to clients’ specific needs.
Solution
LinkGraph’s Business Basic Management Services was the perfect fit for the client. This package included a personalized SEO audit, authority building, competitor analysis, on-page SEO, content creation, web development, technical optimizations, access to the powerful Search Atlas platform, dedicated SEO writer, detailed monthly reporting, and more.
The client had all the support and expertise they needed to transform their online presence. LinkGraph’s approach included authority building, which focused on securing high-quality links from relevant websites within the client’s industry. These links, connected to high-quality content, signaled to Google that the client’s site was a reliable and authoritative source.
LinkGraph’s team conducted comprehensive keyword research, mapped out key topics, and created top-tier content that resonated with the target audience. This strategy ensured that every aspect of Emergency Food Supply’s SEO was aligned with their business goals.
Technical optimizations also played a crucial role. LinkGraph’s experts meticulously refined the client’s website, making it faster, lighter, and fully optimized for search engines. All of these improvements were made with user experience in mind, resulting in a site that was not only technically sound but also user-friendly and engaging.
Results
The transformative impact of LinkGraph’s work was evident from the start and continues to drive remarkable results today.
In just 12 months, from October 2022 to October 2023, their organic keywords had surged from 190 to 2,993 (+1,474.21%), with monthly organic traffic increasing from 615 to 9,910 (+1,511.38%).
Fast forward to May 2024, the client’s success story continued. From October 2022 to May 2024, the monthly organic traffic rose from 615 to 15,097 (+2,354.80%), while organic keywords grew from 190 to 2,059 (+983.68%).
The backlinks surged dramatically, rising from 927 to an impressive 1,329 (+43.37%). Additionally, the number of referring domains experienced a remarkable growth from 127 to 304 (+139.37%).
From October 2022 to May 2024, the keywords ranking in the top 3 soared from 23 to 187 (+713.04%), while those in positions 4 to 10 grew from 3 to 134 (+4,366.67%).
In conclusion, the holistic SEO approach not only elevated the client’s search engine rankings but also helped them connect with the right audience in a meaningful way. LinkGraph enabled the client to achieve remarkable growth and establish themselves as a credible and authoritative presence in their industry.
