Longevity Website Overcomes YMYL Barrier and Rejuvenates Its Search Rankings

The client is a website focused on providing informational content about longevity and anti-aging science. With the purpose of informing its visitors, the client constantly posts updated articles, news, research, and product reviews from contributors.

This case study highlights how LinkGraph helped an aging science news website improve its search engine rankings, boost targeted traffic, and establish authority in a highly specific niche.

Challenge

Despite regularly publishing articles, research, and product reviews, they struggled to attract qualified traffic, connect with the right audience, and convey their purpose clearly to Google.

As their content falls under the YMYL (Your Money, Your Life) category, they needed to ensure they met Google’s E-E-A-T standards—Experience, Expertise, Authoritativeness, and Trustworthiness.

This meant more than just quality content; it required well-organized information, authoritative backlinks, and a focus on user intent, content sources, and author credibility.

Their goal wasn’t just to drive traffic but to engage the right audience and establish themselves as a trustworthy, authoritative source in their field. Recognizing LinkGraph’s expertise in Holistic SEO, they turned to the team for a comprehensive solution.

Solution

LinkGraph provided a Custom SEO Management Service, starting with a personalized SEO audit, competitor analysis, and authority-building strategies. On-page SEO enhancements, content creation, and technical optimizations were implemented to elevate the site’s performance.

The approach prioritized building the client’s authority through high-quality backlinks from reputable sites in the longevity and health space. These authoritative links, paired with valuable, well-written content, signaled to Google that the client was a credible and trustworthy source.

Comprehensive keyword research and topical mapping played a key role in ensuring the website was filled with high-quality, well-optimized content that resonated with the target audience.

Technical optimizations were crucial in enhancing the site’s speed, reducing load times, and optimizing images and code, making it lightweight and fast. These improvements aligned with Google’s Core Web Vitals, improved crawlability, and ensured mobile responsiveness.

The LinkGraph team also analyzed user experience and behavior to ensure that visitors not only found the site but enjoyed their time on it, engaged with the content, and were excited to return. The result was a holistic transformation, positioning the site as a top destination for longevity and anti-aging science and a respected authority in the eyes of both Google and its audience.

Results

The collaboration with LinkGraph resulted in impressive growth for the client’s website over just 9 months.

From October 2023 to July 2024, the organic traffic skyrocketed by an astounding 1,149%, jumping from 2,777 to 34,677. Organic keywords surged by 183%, climbing from 2,843 to 8,056.

Backlinks saw a solid 13% boost, while referring domains grew by 24%, increasing from 1,142 to 1,418. Remarkably, the number of keywords in the top 3 positions more than doubled, soaring by 157% from 132 to 339. Keywords in positions 4-10 also saw impressive growth, rising by 117% from 227 to 493.

These results showcase the effectiveness of LinkGraph’s holistic SEO strategy, surpassing the client’s expectations. Delighted with the progress, the client has decided to continue their partnership to build on this success and achieve even greater outcomes.