Transforming a wellness provider online presence with strategic SEO

The client, a wellness provider, designs bespoke employee wellness initiatives that align closely with a company’s values and goals. They offer an innovative platform built to cultivate a vibrant well-being environment, driving higher productivity, job satisfaction, and employee loyalty.

Despite their innovative solution and modest online visibility, their objective was to become one of the major providers of wellness in the market. They reached out to LinkGraph in search of a high-quality and innovative SEO approach.

Problem:

Despite its innovative approach and comprehensive offerings, the wellness provider faced challenges in increasing its online visibility and organic reach. The highly competitive wellness industry made it difficult for the company to rank well on search engines for relevant keywords, limiting its ability to attract new clients and expand its market share.

The client needed a robust SEO strategy that could significantly boost its organic search performance and establish its authority in the wellness space.

Solution:

The client chose the Rushmore Link Building Services package to enhance its SEO efforts. This package included a dedicated account manager, real-time order tracking, and a dashboard with live chat support, ensuring seamless communication and progress tracking.

LinkGraph’s specialized services provided relevant backlinks from authoritative sources within the wellness industry, rich media content, and strategic anchor text placement. Additionally, the client benefited from daily keyword rank tracking, allowing them to monitor the impact of the link-building strategy on their organic search performance.

While LinkGraph can’t account for all of the backlinks, all those provided through Rushmore Link Building services are from authoritative websites in the client’s industry. The anchor texts are strategically positioned in a natural manner, a key strategy for Google to understand and value the backlinks.

Results:

In just 10 months, from September 2023 to July 2024, the client’s growth was remarkable. Organic keywords increased from 11,947 to 13,735. These keywords were strategically placed and relevant to the industry and the client. Monthly organic traffic rose from 9,631 to 21,225, an increase of 120.4%.

The client began its journey in July 2020 with a modest monthly organic traffic of 5,202. Compared to today’s 21,843, they experienced a 320% growth. Initially ranking for 4,076 organic keywords, they now rank for 14,158 organic keywords, increasing this metric by 247.3%.

The results speak for themselves. In a highly competitive industry, where standing out is a significant challenge, the wellness provider successfully transformed its online presence and expanded its market reach through a strategic partnership with LinkGraph. The journey is far from over, and the future looks promising for the client.