Order BuilderPricing

The Ultimate SEO and Digital Marketing Resource Network

Skyrocket your SEO strategy with LinkGraph's expert resources. Browse our content to stay ahead of the curve, drive business growth, and crush your SEO goals.

Free Consultation
Hero Image
What do you want to know?

No posts found for this category.

Beginner’s Guide: Unleash SEO Link Building Strategies 2022

By The LinkGraph Team on Oct 19, 2023 - 17 minute read

Beginner’s Guide: Unleash SEO Link Building Strategies 2022 Link building remains a substantial element within the vast sphere of SEO strategies. That is why you need to […]

Beginner’s Guide: Unleash SEO Link Building Strategies 2022

Link building remains a substantial element within the vast sphere of SEO strategies. That is why you need to make sure that you have an effective SEO cheatsheet or Link Building Cheat Sheet to follow.

For a content marketer or webmaster who is new to the game, the labyrinth of link building may appear challenging.

Fear not, as this post unveils a compact yet comprehensive link building cheat sheet with LinkGraph’s top-notch backlink generator services and backlink analyzer tools at its helm.

Keep reading as this blog post unfurls the ten steps of link building, offering a user-friendly roadmap to enhance your domain authority.

What is Link Building?


Link building, a must-know strategy for content marketers, refers to the process of acquiring hyperlinks from other websites to one’s own site. The role of link building isn’t merely to keep the web interconnected but also to drive referral traffic that enhances a site’s domain authority.

Central to an effectual SEO strategy, link building is more than a cheat sheet item on a marketer’s roundtable.

Despite appearing like a simple strategy, link building encapsulates more than dumping an array of backlinks on various webpages. Essentially, link building involves careful selection of credible and high-quality links, indicative of a professional treasure hunt.

LinkGraph, a renowned SEO service provider, distinguishes itself as a link building maple leaf, offering high-quality backlink generator services.

Accompanied by a backlink analyzer, LinkGraph equally helps identify link building opportunities. This tool, adept with the discernment akin to that of a webmaster, enables the pinpointing of well-performing backlinks.

A pivot towards an optimized link building plan, the analyzer, is LinkGraph’s golden egg in the vast SEO tool anthology.

Having tackled the big question – what is link building? – it’s time to dissect the ‘How’. How to settle on effective dofollow links, how to ensure the anchor text blends seamlessly with the blog post content, and how social media tie into the link building narrative.

Stay tuned for insights that turn an SEO novice into an expert craftsman.

Why is Link Building Important?


Unfurling the mystery of link building step by step, one cannot skip discussing its momentous significance in an SEO strategy. It’s not an overstatement to term link building as the backbone of search engine optimization.

Why such a high-altitude praise? Well, reasons are galore.

The contribution of link building to search engine ranking is quite stellar. Search engines perceive backlinks as popularity votes, lending credence to the linked site’s credibility and usefulness. Ergo, a website with a robust backlink portfolio tends to enjoy better search rankings, a treasure every content marketer yearns for.

Enhanced Brand Visibility: Quality link building enhances the visibility of your website in search results.

Domain and Page Authority: High-quality, relevant backlinks contribute to one’s site’s domain and page authority, enhancing search ranking.

Referral Traffic: An often under-acknowledged bonus of good link building is referral traffic from other websites, which can multiply a website’s reach substantially.

Remarkably, the benefits of link building transcend search ranking. Dofollow links, for instance, assist in referral traffic, redirecting visitors from the host site to the linked page. Not to forget the fortification of brand authority.

Nothing beats getting a backlink from a trusted resource, a move akin to winning an endorsement or a high-profile guest blog.

What is a Link Building Cheat Sheet?

As the journey into the depths of link building continues, let’s decode what exactly a link building cheat sheet is. Picture it as a distilled guide, a content marketer’s roadmap, for maneuvering the labyrinth of link building.

Be it a newbie in search optimization or a seasoned SEO expert seeking quick insights, a link building cheat sheet serves an indispensable tool.

Primarily, a link building cheat sheet entails a meticulous collection of effective link building strategies and resources. Info-packed, they also highlight prevalent search operators one ought to be adept in for better SEO.

From the basics of link building to the nitty-gritty details of anchor text placement, these cheat sheets cascade insights beneficial for all.

One of the purposes of a link building cheat sheet is to act as a convenient reference point, a backlink guidebook of sorts. To draw a parallel, imagine a webmaster’s handbook or a content marketing service’s guides.

With a cheat sheet by one’s side, anyone can dive into the realm of link building, navigating it like a seasoned captain. No tangent left unexplored, no stone unturned. By mastering this cheat sheet, aligning with a solid strategy becomes easier than ever.

A 10-Step Link Building Cheat Sheet for Beginners


Link building plays a critical role in SEO strategy, so it requires a systematic roadmap. A step-by-step guide is essential for beginners to learn and advance in this area. Here is a concise 10-step link building cheat sheet that will help beginners master link building.

By following these steps and utilizing the resources offered by LinkGraph, beginners can navigate the world of link building like professionals. Remember to stay consistent and persevere, as significant improvements will come over time.

A comprehensive SEO strategy will help you lead the search results and showcase the power of link building.

1. Conduct Unique Research


For a content marketer venturing onto the link building avenue, conducting unique research stands as a vital first step. It is anything but a redundant exercise. Precise research enables SEO experts to establish a solid foundation and conjure successful link building opportunities.

Accumulating and analyzing data sets about target audience, website, content type, and competitors’ link building strategies proves beneficial. It’s a practical way to comprehend the nature of content that earns backlinks.

Moreover, reviewing competitors’ link building strategies provides an idea about what works in your specific niche, shaping up your link building plan. Alongside determining competitors’ strategies, one must probe into the domain authority of potential backlink sources.

LinkGraph’s SEO audit tool can assist here, giving digital marketers and webmasters a comprehensive understanding of their site’s link profile. Complement this with the backlink analyzer to assess the strengths and weaknesses of your backlinks.

Whether for a guest blog post or a detailed case study, unique research underscores the authenticity of the article. It demonstrates the depth and breadth of your understanding of the subject matter.

Irrespective of the topic, SaaS, clubfoot, or web design, authoritative content, backed by unique research, always commands respect, attracting quality backlinks.

2. Publish Your Data

Armed with unique research, content marketers can now publish their findings. This step adds a glossy finish to the robust base of research and enhances credibility. Sharing data within the content boosts its value and attracts backlinks from readers and content creators.

Statistics play a crucial role in grabbing attention and adding credibility to the content. Visuals like charts and infographics also help present data effectively and encourage sharing and backlinking.

Case studies showcasing successful strategies implemented by your business can also be included.

Incorporating your research into guest blog posts helps reach a wider audience and increases backlink opportunities.

This reciprocal connection between data and content marketing services helps achieve SEO objectives, including link building.

Publishing in-depth research and openly sharing structured data boosts the chances of receiving backlinks, improves SEO, and strengthens your website’s domain authority. LinkGraph’s backlink generator confirms that sites sharing unique data often receive more backlinks.

Therefore, publishing unique findings and data enhances your link building game.

3. Release an Infographic


Harnessing the power of visuals, infographics stand as a vital tool for content marketers.

Infographics serve as a vibrant medium to communicate complex information simply and effectively.

More so, these graphical nuggets amp up the shareable aspect of the content, thereby aiding in link building.

Crafting an infographic requires detailed attention and keen knowledge of the audience’s preferences and the information you wish to communicate.

Infographics encompass a harmonious blend of well-researched data and eye-catching design, resonating with the messaging of your content and your brand ethos.

An infographic is a digital asset that, when done right, can become a backlink magnet.

Given their easy-to-understand and visually appealing nature, infographics tend to attract natural backlinks.

Readers are often more willing to share and link to such user-friendly content.

It’s not only about creating the infographic but equally important is its distribution strategy.

Sharing the infographic on social media platforms, blogging communities, and infographic directories increases its visibility.

Further, syndicating it to bloggers and webmasters in your niche can provide substantial backlink opportunities.

Encapsulating the essence of your content in a visually appealing infographic accelerates your pursuit towards an effective link building strategy.

4. Utilize Valuable Anchor Text

In the realm of link building, anchor text holds considerable significance. It is the visible, clickable text in a hyperlink that allows users to navigate through pages.

Plus, search engines use anchor text to analyze what the linked page is about and its relevance to a searcher’s query.

Sound anchor text strategy incorporates judicious selection of words and phrases that convey the content of the linked page succinctly. Relevance is key. The more relevant the anchor text, the higher the chances of better page ranking.

To get the most out of your anchor text, follow these best practices:

1. Avoid over-optimizing with exact match keywords. This can come off as spammy and negatively impact your SEO.

2. Use descriptive anchor text that indicates what the linked page is about.

3. Diversify your anchor text. Repetitive use of the same or similar phrases can also flag as spam.

4. Link to high-value pages on your site that offer relevant and valuable content.

The right usage of anchor text enhances the user’s browsing experience by providing them with relevant context about the linked page’s content. Moreover, search engines use this text to understand the purpose and relevance of the link, which directly impacts the SEO ranking.

Exercising wisdom in crafting anchor texts thus can significantly boost your link building strategy. It delivers a dual benefit of improved user experience and better SEO. In the quest for backlinks, ignoring the power of anchor text could be a grave mistake.

5. Create Social Media Posts


Social media has long ceased to remain just a platform for socializing. Today, it is an integral part of any digital marketing strategy, including link building.

Regularly sharing content on social media platforms like Facebook, Twitter, LinkedIn, and Instagram paves the way for brand visibility. Content that resonates with the audience and encourages engagement often gets shared organically, broadening the link building scope.

Each share has the potential to steer traffic back to your website, resulting in more backlinks. Crafting posts that are compelling, relevant, and valuable increases the likelihood of shares, building your follower base, and eventually influencing link building.

LinkGraph’s SEO services highlight the crucial role social media plays in a robust link building plan, realizing the burgeoning opportunities that social media platforms offer.

Well-strategized social media posts enhance link building efforts, taking care of an essential aspect of a successful SEO strategy.

6. Deal with Broken Links

Broken links can be a major hiccup in a smoothly running link building strategy. They are links that, when clicked, direct users to a page that does not exist, damaging the user experience and potentially leading to a loss in website traffic and SEO ranking.

The process of identifying and correcting broken links should be an ongoing part of any SEO strategy.

Various SEO tools, such as LinkGraph’s backlink analyzer, can help marketers spot and rectify broken links efficiently.

Replacement of broken links with relevant and high-quality links leads to an improved user experience.

Simultaneously, it boosts the credibility of the website, potentially enhancing the likelihood of being linked back to by other sites.

Handling broken links effectively is a vital aspect in the scope of link building.

It not only enhances site health but also contributes to achieving higher search engine ranks.

7. Affiliate with Proven SEO Directories


As part of the link building effort, associating with credible SEO directories merits equal focus. Akin to phone directories, these SEO directories create listings of websites based on categories, making it easier for users to find relevant websites.

Partnering with well-established and reputed SEO directories is beneficial in gaining valuable backlinks. Also, a strong association with these directories benefits from their high domain authority leading to improved search result ranking.

To make the most of this strategy, consider the following points:

  1. Research and choose proven SEO directories that are relevant to your business niche.
  2. Ensure that the directories you choose follow Google compliant link building strategies.
  3. Maintain updated, accurate, and consistent information across all directories.

By cultivating affiliations with SEO directories, your website becomes more discoverable. This paves the way for improved SEO, facilitated through both direct linkage from the directories and an enhanced online presence. The role of SEO directories, thus, is vital in refining your link building plan and boosting your website’s SEO.

8. Produce Guest Blogs

Guest blogging is a trusted method to gain quality backlinks. This process allows you to contribute content to a platform other than your own, permitting you to insert a backlink that refers back to your website.

Having a byline on a reputable blog supplements your credibility and expands your audience reach. More importantly, when you introduce a high-quality backlink to your site within the guest blog, it magnifies the link building opportunities.

Constructing an effective guest blogging strategy involves various checkpoints:

  • Identify high-domain-authority websites that accept guest posting.
  • Ensure the selected websites cater to a similar reader base.
  • Craft engaging content relevant to the blog’s audience.

As the backlinks in the guest blog posts lead audience back to your page, the chances of a surge in website traffic increase. Plus, the affiliation with a high-authority website implicitly raises the credibility of your own content in the eyes of search engines.

Possessing the potential to improve search engine rankings and increase domain authority, guest blogging stands as a potent weapon in the link building arsenal. Design an effective guest blog strategy and watch the SEO magic unfold.

9. Link Unlinked Brand Mentions


In the vast universe of the internet, somewhere your brand might have been mentioned without a linked back to your page. These unlinked brand mentions offer an untapped opportunity for link building.

The key is to locate these mentions, get in touch with the owner of the page, and request them to insert a link back to your website.

This strategy, while seemingly straightforward, can have a meaningful impact on link building efforts. It is leveraging existing brand recognition to create backlinks and involves little work but yields significant benefits.

Unearthed through a meticulous SEO audit or tools that track brand mentions, these untapped opportunities play a critical role in strengthening your link building matrix.

Act on these unlinked brand mentions, and watch them turn into valuable link building opportunities.

10. Audit Your Content or Website

An integral part of any SEO strategy, website or content audit helps ensure your efforts are on the right track. It enables you to identify underperforming areas, discover areas for improvement, and optimize your approach for better results.

The audit process allows content marketers and SEO experts to understand the connection between their website’s content and the search engine’s response. It reveals how search engine algorithms interpret and index your website.

A comprehensive audit includes several components:

  • Checking for technical issues hindering SEO performance.
  • Reviewing backlink profile to ensure quality and diversity.
  • Evaluation of keyword usage in copy, meta tags, and URLs.
  • Monitoring website’s load speed and mobile responsiveness.

LinkGraph offers high-quality SEO audit services that provide important insights about your website and its relation with search engines. These insights can be used to adjust and refine the existing SEO strategy, assuring alignment with Google’s evolving algorithms.

Remember, a well-performing website with quality content stands a better chance of earning good backlinks. Conducting regular audits thus ensures a healthy link building strategy and strengthens your website’s SEO foundation.


A Link Building Cheat Sheet provides essential guidance to beginners on their journey in the vast landscape of SEO.

As an important SEO strategy, link building has the potential to boost website visibility, enhance domain authority, and improve search engine ranking.

With steps explaining research, data publication, infographic releases, valuable anchor text use, social media posts, dealing with broken links, affiliations with SEO Directories, guest blogging, linking unlinked brand mentions, and auditing your website or content, this cheat sheet unfolds every aspect of link building.

Following the stages laid out in this guide will help the beginners strategize their SEO efforts more effectively, ensuring a strong foundation in link building.

In essence, mastering the link building cheat sheet is key to transforming any SEO novice into a versed professional.

Drive Your Revenue to New Heights

Unleash Your Brand Potential with Our Award-Winning Services and Cutting-Edge Software. Get Started with a FREE Instant Site Audit.

Real-time SEO Auditing & Issue Detection

Get detailed recommendations for on-page, off-site, and technical optimizations.