The Ultimate SEO and Digital Marketing Resource Network

Skyrocket your SEO strategy with LinkGraph's expert resources. Browse our content to stay ahead of the curve, drive business growth, and crush your SEO goals.

Free Consultation
Hero Image
What do you want to know?

No posts found for this category.

Content Syndication: How to Scale Your Backlinks With Syndicated Content

By The LinkGraph Team on Oct 19, 2023 - 18 minute read

Content Syndication: How to Scale Your Backlinks With Syndicated Content Mastering the art of link building remains a crucial skill in the ever-evolving landscape of SEO. This […]

Content Syndication: How to Scale Your Backlinks With Syndicated Content

Mastering the art of link building remains a crucial skill in the ever-evolving landscape of SEO.

This blog post explores how content syndication, a powerful link building technique, can exponentially multiply your backlink profiles and boost search traffic.

Moreover, LinkGraph’s high-quality backlink generator services and their backlink analyzer tool add a further layer of efficiency to your method.

As this article unpacks the relationship between syndicated content and search engine optimization, you will discover various strategies to optimize web pages, increase brand awareness, and reach your target audience effectively.

So, if you’ve been seeking advice on elevating your SEO performance, keep reading to gain valuable insights.

Key Takeaways

  • Implementing a successful link building strategy requires a solid understanding of tactics and a resilient overall strategy.
  • Content syndication is a popular tactic that can aid brand awareness, expand reach, build authority links, and increase website traffic.
  • Carrying out website experiments is crucial to improving SEO performance and gaining valuable insights on content syndication methods.
  • Monitoring and optimizing website speed using tools like Google Lighthouse can significantly enhance the effectiveness of content syndication and SEO strategies.
  • Content syndication, when done properly, can yield numerous benefits such as extending reach, generating high-quality backlinks, and improving search engine results.

Understanding Link Building Strategies Vs. Tactics

a marketer analyzing a backlink portfolio on a computer screen with graphs and data displayed.

Implementing a successful link building strategy starts with a solid understanding of the key differences between regular tactics and crafting a resilient strategy. The right tactics are those that best suit the unique needs and objectives of a marketer.

Analyzing the performance of these tactics using tools like LinkGraph’s backlink analyzer helps lead to scalable and consistent results in improving SEO performance and increasing both search and referral traffic.

Tactics are individual actions that feed into a broader link building strategy. The key for each marketer is to select the best tactics and methods that will effectively meet their goals and resonate with their target audience.

Content syndication, in particular, is increasingly becoming a favorite for savvy marketers as it aids brand awareness, expands reach, builds authority links, and increases website traffic.

To implement a successful link building strategy, you should identify your strategy and pinpoint the tactics that align with it. Analyze the performance of each tactic using tools such as LinkGraph’s backlink analyzer.

Additionally, consider incorporating content syndication into your strategy due to its numerous benefits and effectiveness.

Content syndication involves allowing other websites to republish your content, creating high-quality backlinks for the content creator. It brings benefits such as boosting search engine performance and enhancing brand authority.

However, it’s important to carefully select syndicate partners to ensure the content aligns with their niche audience.

Lastly, sustaining the link building process requires an effective SEO strategy involving a mix of on-page and off-page SEO, content marketing services, audits, and careful use of anchor text links.

Tools like SaaS-powered SearchAtlas by LinkGraph can facilitate this process by suggesting key areas in your backlink portfolio that can be optimized for SEO performance. Remember, link building is a long-term strategy designed to improve brand visibility and authority over time.

How to Carry Out Successful Website Experiments

a person analyzing data on a computer screen while conducting a website experiment.

Executing successful website experiments is an integral part of a comprehensive SEO strategy. Properly done, it can lead to improved search traffic, a robust backlink portfolio, and a deeper understanding of your target audience’s behavior.

An informed marketer knows conducting controlled tests using platforms like Outbrain can uncover invaluable insights on content syndication methods and how to optimize them for greater reach and higher backlinks.

Website experiments often involve changing elements on your web page and gauging how they impact user behavior. More often, these changes revolve around anchor text links, blog post messages, and content marketing strategies. Therefore, a structured approach to the experiments is crucial to accurately measure their impact and use those insights for improvement.

Following are the key steps to effectively carry out a website experiment:

1. Define your objective: Be clear about what you aim to achieve with the experiment.

2. Establish a control group: This group is the ‘base’ of your experiment and stays unchanged.

3. Make changes: Depending on your objective, alter certain elements.

4. Gather and analyze data: Use a tool like Ahrefs to track performance and analyze results.

When you integrate the insights earned from the experiments into your link building campaign, it could dramatically improve your SEO performance. A/B testing, for example, can help determine whether guest blogging or content syndication yields better results and why.

Moreover, you may find changing the anchor text link or publishing platform can impact your link profile.

Finally, remember that website experiments require constant refinement and are an ongoing process that should be integral to your SEO audit routine.

Refining your content syndication strategy based on insights from the experiments can be invaluable in scaling your backlinks and connecting with a broader audience.

Proper deployment and analysis of website experiments can help you play a long game in link building and SEO performance enhancement.

Ways to Test Your Website Speed with Google Lighthouse

a person using google lighthouse to test website speed and improve performance.

Website speed is an essential factor affecting search engine performance, visit duration, and, in turn, link building opportunities. Google’s Lighthouse is an automated tool for improving the quality of web pages, one of its features being measuring page speed.

1. Measuring Optimal Experiences

By deploying Google Lighthouse, marketers can ensure their content syndication strategy delivers optimal experiences for their target audience on the publishers’ platform.

The power of Google Lighthouse lies in its comprehensive performance audits, providing easy-to-implement fixes and best practices.

2. Providing Insights on Accessibility

Not just restricted to website speed, it brings under its wing parameters such as SEO, accessibility, and progressive web apps. These hustle-free audits are the stepping stones to a sturdy backlink strategy, helping identify the gaps and strengthening your content’s compatibility with the syndicate partners’ site.

3. Giving Recommendations on Website Improvement

One advantage of implementing Google Lighthouse is not only its extensive reporting system, but its simplicity and effectiveness in improving website performance.

By providing actionable insights on how to better improve your webpage’s speed and other features, it directly influences the effectiveness of your content marketing and SEO strategies.

This comes in particularly handy for backlink generation through content syndication, where website speed directly affects the audience experience. In conclusion, employing tools like Google Lighthouse can significantly boost your SEO performance.

4. Conducting Speed Testing

By speed-testing your website and addressing related issues, the content syndication strategy’s overall effectiveness can be markedly improved, leading to more opportunities for brand awareness, an enhanced reach to your niche audience, and successfully gaining authority links.

This undoubtedly grants you a more dominant presence on the search results page and contributes significantly to a healthy backlink portfolio.

The Concept of Content Syndication and SEO

a person analyzing data on a computer screen with graphs and statistics related to content syndication and seo.

Content syndication and SEO play a crucial role in boosting a brand’s visibility and reach. Content syndication involves repurposing and distributing content across multiple platforms to extend reach, foster brand awareness, and improve search engine results.

It can yield powerful backlinks that improve a website’s reputation with search engines and capture more search traffic. Partnering with the right syndication partners can elevate brand authority and contribute to a robust backlink portfolio.

However, the success of content syndication and SEO varies depending on the strategy and target audience, requiring tracking, refining, and adapting. Tools like Ahrefs and LinkGraph can be helpful in auditing performance, analyzing backlink profiles, and optimizing syndication strategies.

By leveraging insights from these tools, content creators can generate significant value from their SEO and content marketing investments.

The Three Tiers of Content Syndication You Should Know

a laptop showing three tabs open, one with a strategic syndicate partner's website, another with a social media platform, and the third with an aggregator site.

Content syndication is a valuable strategy for scale, reach, and backlink generation. It often involves three core tiers: syndicated partners, social media, and aggregator sites.

The first tier includes strategic syndicate partners that can yield high authority links. Link building here focuses on quality partners that align with the brand and resonate with the target audience.

The second tier, social media platforms, allows for greater control over syndication and reaching a larger and more diverse audience. Utilizing platforms like Outbrain can enhance reach, brand awareness, and website traffic for more backlink opportunities.

The third tier consists of aggregator sites that can attract larger audiences and create more backlinks. These platforms may republish your content or provide summaries with links back to the original post. Choosing the right aggregator can improve backlink portfolios and SEO performance.

Understanding these tiers helps marketers adapt their content syndication strategies and utilize available resources to create robust and diverse backlink profiles, propelling the brand to new heights.

Benefits and Downsides of Content Syndication

a person using a computer to analyze their backlink profiles and optimize their link building strategy.

Content syndication, when executed properly, offers numerous benefits. It extends the reach of your content, capturing a wider audience beyond your immediate followers or subscribers.

This makes it easier to generate more backlinks, fostering improved SEO performance, increased brand awareness, and, consequently, higher website traffic. Nonetheless, content syndication is not without a few downsides.

For instance, it may lead to duplication issues which could affect SEO performance. Sometimes, the syndicated content may outrank the original content in search engine results, posing a potential challenge.

Despite this, the benefits of content syndication generally outweigh the potential drawbacks. By strategizing onsite and offsite SEO techniques, as well as creating quality guest posts, duplication issues can be mitigated.

Tools like LinkGraph play a significant role here, allowing the marketer to analyze their backlink profiles and optimize their link building strategy. Overall, content syndication is an effective way to enhance the reach of your content, improve your SEO performance, and reinforce your backlink portfolio.

It’s imperative, however, to keep a close eye on the syndication and SEO practices to ensure they are Google compliant, so as to avoid penalties.

The Real Difference between Repurposing, Guest Blogging, and Syndication

a person typing on a laptop, surrounded by screens displaying websites and graphs, representing the various strategies of repurposing, guest blogging, and syndication to scale backlinks and reach their target audience.

Repurposing, guest blogging, and syndication represent three distinct strategies that marketers use to scale backlinks and reach their target audience.

Repurposing implies recreating existing content in a new format or for a different audience, maintaining its core message yet extending its reach and relevance.

Guest blogging, on the other hand, entails writing and publishing content on another party’s blog as a guest post. This practice not only draws in new audiences but also creates opportunities for substantive backlinks and fosters brand authority.

Syndication involves allowing other websites or platforms to republish existing content, generating backlinks and extending the audience reach. It stands out for its potential to rapidly scale backlink portfolios and improve SEO performance, driving long-lasting value for the content creator.

While each strategy holds unique benefits, all three can be leveraged simultaneously for a comprehensive and robust link building campaign. Coupling these with SEO best practices and tools, such as LinkGraph’s backlink analyzer, can help marketers optimize their link building and content strategies for improved search traffic and brand visibility.

Recommended Content Syndication Tips and Best Practices

a person analyzing data and strategizing their content syndication plan.

For marketers seeking to strike it big with a content syndication strategy, best practices are key to driving success and scaling backlinks. An effective content syndication strategy doesn’t stop at simply allowing other sites to republish your content. It requires meticulous planning, fostering strategic partnerships, and ensuring your content aligns with the audiences of your syndicate partners. Plus, understanding the role of SEO in content syndication can contribute to improved search traffic and a robust backlink portfolio.

Some best practices for content syndication include:

1. Selecting relevant syndication partners: Make sure your content is relevant for the partner’s audience.

2. Focusing on authoritative sites: Prioritize syndication partners with high domain authority to get the most out of backlinks.

3. Optimizing content: Ensure that your content is SEO-friendly and effectively delivers your message.

4. Keeping content fresh: Regularly update your content to keep it current and engaging.

With careful adherence to these practices, your chances of reaping the rewards of content syndication skyrocket. Key advantages include driving more referral and search traffic to your website and improving your brand awareness.

Naturally, you also gain opportunities to exchange links with authoritative sites, strengthening your backlink strategy, and significantly boosting your brand authority. Moreover, employing tools like Outbrain or LinkGraph could streamline the process and help optimize your syndication strategy for the best results.

The Debate on Buying Links VS Building Them Naturally

a person analyzing backlinks using linkgraph's backlink analyzer tool, highlighting the importance of natural link building.

In the world of backlinks, there is often a debate between buying links and building them naturally. Buying links might seem like a simple and straightforward solution to quickly improve SEO performance.

However, it is important to note that buying links is considered against Google’s best practices and may risk penalization.

On the contrary, building links naturally is a sustainable and Google-friendly approach, although it requires more time and effort. Natural link building is a by-product of producing high-quality content, establishing strategic partnerships, guest blogging, and leveraging content syndication.

Using tools such as LinkGraph’s backlink analyzer can ensure compliance with Google link-building best practices while maximizing backlink opportunities.

Moreover, natural link building directly contributes to improving brand authority, since it often involves generating links from trusted and authoritative sites.

Certainly, the decision between these strategies depends on the specific context of a website, the target audience, and the strategic goals.

Nonetheless, intelligently harnessing the power of content syndication can enable marketers to scale backlinks naturally and safely, bypassing the risks associated with buying links.

Ultimately, winning the backlinks battle demands a strategic and Google-compliant approach, focused on delivering value to your target audience.

Managed SEO: What It Is And How It Can Benefit Your Website

experts working on optimizing a website's search engine performance, enhancing online visibility, and building a strong backlink portfolio.

Managed SEO, often offered as a service by specialized agencies like LinkGraph, provides businesses with expert assistance in optimizing their website’s search engine performance.

The main advantage of this approach is that it leverages the extensive experience, technology, and industry knowledge of SEO professionals to improve search rankings effectively and efficiently.

The benefits of managed SEO are numerous and extend far beyond improving rankings on search engines. It frees up time for business owners to focus on their primary tasks while experts take care of enhancing online visibility, driving website traffic, and building a strong backlink portfolio.

Through content syndication, a key part of many managed SEO strategies, businesses can significantly scale their backlinks.

This involves strategic distribution of the business’s content on other appropriate platforms, creating opportunities for high-quality backlinks that improve SEO performance.

When coupled with other best practices for link building, like guest posting and social media marketing, managed SEO can bring about a considerable increase in brand recognition. This ensures not just ranking improvements, but also a better understanding of the target audience, greater brand authority, and enhanced overall digital presence.

Frequently Asked Questions

what is link building?

Link building is an essential aspect of search engine optimization (SEO) that focuses on obtaining high-quality and relevant inbound links to a website. In simple terms, it involves the process of acquiring links from other websites back to your own site.

These links act as endorsements or recommendations from other websites, indicating to search engines that your website is trustworthy, authoritative, and valuable. Link building plays a crucial role in improving a website’s visibility and ranking in search engine results pages (SERPs).

When other reputable websites link to your website, it signals to search engines that your content is reliable and worth promoting. However, it is essential to note that not all links are equal.

Search engines measure the quality of links based on various factors such as the authority and relevance of the linking site. Therefore, an effective link-building strategy focuses on acquiring links from authoritative and relevant websites, as this can significantly enhance a website’s SEO performance.

Link building can be achieved through various methods, including guest blogging, content creation, social media promotion, influencer outreach, and building relationships with industry-specific websites.

While link building is an integral part of SEO, it is crucial to approach it with caution and adhere to ethical practices. Engaging in manipulative or spammy link-building practices can result in penalties from search engines, which can severely harm a website’s ranking and visibility.

Therefore, it is crucial to adopt a white hat approach to link building, ensuring that the acquired links are earned organically and naturally through valuable content and genuine relationships with other websites.

is link building still relevant to SEO?

Link building is definitely still relevant to SEO. In fact, it remains one of the most important aspects of any effective SEO strategy. While there have been some changes and updates in search engine algorithms over the years, the value of high-quality backlinks has remained constant.

Backlinks serve as an indicator of the credibility and authority of a website. When other reputable websites link to your site, search engines view it as a vote of confidence and are more likely to rank your website higher in search results.

However, it’s important to note that not all types of backlinks are created equal. Search engines have become more sophisticated in identifying and penalizing manipulative link-building practices such as buying links or participating in link schemes.

Therefore, the key to successful link building is to focus on acquiring natural and high-quality backlinks from relevant and authoritative websites. This can be achieved through various strategies such as creating engaging and shareable content, reaching out to industry influencers, guest blogging, and participating in relevant online communities.

While link building requires time and effort, it is a crucial factor in improving your website’s visibility, organic traffic, and overall SEO performance.


Content syndication stands as an essential tool for marketers aiming to scale their backlinks effectively.

This strategy maximizes content exposure across various platforms, promoting brand awareness, expanding audience reach, and enhancing SEO performance.

When coupled with tactics like guest blogging and repurposing content, syndication can significantly enrich a brand’s backlink portfolio.

However, the key to capitalizing on content syndication lies in strategic planning, choosing the right syndicate partners, and continuous tracking of SEO performance.

By leveraging resources like LinkGraph’s backlink analyzer, staying updated with SEO best practices, and maintaining Google compliance, marketers can use content syndication as a compelling weapon in their link-building arsenal.

Ultimately, successful content syndication contributes significantly to improved search traffic, brand authority, and a healthier, more robust backlink profile.

Drive Your Revenue to New Heights

Unleash Your Brand Potential with Our Award-Winning Services and Cutting-Edge Software. Get Started with a FREE Instant Site Audit.

Real-time SEO Auditing & Issue Detection

Get detailed recommendations for on-page, off-site, and technical optimizations.