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Troubleshooting SEO: What to Do When Your Strategy is Not Working

By The LinkGraph Team on Dec 20, 2023 - 24 minute read

Reviving Your SEO Strategy: Steps to Take When Results Falter In the ever-evolving landscape of digital marketing, a plateau or decline in search engine optimization performance can […]

Reviving Your SEO Strategy: Steps to Take When Results Falter

In the ever-evolving landscape of digital marketing, a plateau or decline in search engine optimization performance can be a pivotal moment for a website owner.

Navigating the complexities of SEO necessitates a nimble approach, blending innovative strategies with a profound understanding of search engine algorithms.

This guide emphasizes how you can breathe new life into your SEO campaigns with LinkGraph’s SEO services by re-evaluating your efforts and making crucial adjustments.

LinkGraph stands ready to help elevate your online presence and ensure that your search marketing strategy is robust and effective.

Keep reading to discover a step-by-step approach to revitalize your SEO and unlock the full potential of your digital assets.

Key Takeaways

  • LinkGraph’s SEO Services Hinge on Deep Analyses of Search Traffic, Keyword Rankings, and Backlink Profiles for Optimal Search Engine Performance
  • On-Page SEO Strategies by LinkGraph Focus on Enhancing User Experience and Aligning Content With Search Intent for Increased Engagement and SERP Rankings
  • Competitor Backlink Analysis and Broken Link Building Are Key Elements of LinkGraph’s Robust Strategies for Building Domain Authority and Improving SEO
  • Monitoring and Adapting to Google Algorithm Updates Are Foundational for Sustaining Relevancy Within the Search Marketing Landscape
  • The Integration of Voice and Visual Search Optimizations Reflects LinkGraph’s Commitment to Modern SEO Techniques That Address Emerging User Behaviors

Assess Your Current SEO Performance

a person analyzing graphs and charts on a computer screen illustrating website traffic and seo metrics.

In the dynamic realm of search engine optimization, a dip in search rankings may signal it’s time to reevaluate the effectiveness of your SEO strategy.

Careful scrutiny of your website’s current SEO performance lays the foundation for renewed success.

This evaluation begins with a comprehensive analysis of search traffic trends which unearths crucial insights about user search intent and user experience.

A meticulous review of keyword rankings—especially for those critical to your brand’s visibility—provides a clear picture of your position in the Google search results.

Delving into on-site engagement metrics sheds light on how visitors interact with your content, guiding improvements to sustain their interest.

Lastly, assessing the quality of your backlink profile through a free backlink analysis helps to ensure that your site maintains a reputation for authority and relevance in your field.

By tackling these areas with precision, businesses forge effective SEO strategies that are robust against the ever-changing search marketing landscape.

Analyze Your Search Traffic Trends

Analyzing search traffic trends involves more than merely counting website visits; it requires a deep understanding of the ebbs and flows of user engagement. LinkGraph’s SEO services excel in dissecting these patterns, determining not only the volume but the quality of traffic, revealing whether visitors are genuinely interested in the content offered.

With meticulous attention to detail, LinkGraph’s tools trace these trends back to their origin: are users arriving from organic search results, being referred by authoritative sites, or engaging directly with the brand via social media? Identifying these channels is essential for optimizing future search marketing campaigns:

  • Organic search insights: Understanding how changes in SERP affect traffic.
  • Referral analysis: Assessing which external sites contribute to your SEO success.
  • Social media engagement: Evaluating the impact of social media on website traffic.

Employing these analytic strategies propels businesses forward, ensuring that every SEO campaign is anchored by real data and actionable insights. LinkGraph’s comprehensive approach enables clients to pinpoint opportunities for growth and rectify any misalignments with their target audience’s search behavior.

Check Your Rankings for Target Keywords

In the battlefield of digital recognition, where visibility is tantamount to success, monitoring your keyword rankings is crucial. Shouldering the responsibility, LinkGraph employs advanced SEO tools like SearchAtlas SEO software to track search engine performance for those pivotal keywords that tether a business to its audience. This targeted tracking is paramount for aligning SEO efforts with actual search intent and ensuring the content remains not only relevant but prominent in search engine result pages (SERPs).

An aggressive slide in keyword rankings can serve as an early warning system, prompting swift strategic adjustments. Recognizing this, LinkGraph’s SEO services provide a robust keyword research foundation which enables website owners to understand the nuances of their search ranking positions. Constant vigilance in this area informs a website’s SEO game, ensuring it responds adeptly to both algorithm shifts and evolving user needs, thereby bolstering search marketing success.

Review on-Site Engagement Metrics

Scrutinizing on-site engagement metrics is key to distinguishing between casual browsers and engaged visitors who may convert into customers. Analyzing metrics like average session duration, pages per session, and bounce rate illuminates how effectively a site retains visitors’ attention.

Decoding these metrics enables LinkGraph’s SEO experts to refine content strategy and enhance user experience, forging a path for improved website traffic and customer retention:

Engagement Metric Industry Benchmarks Client Performance Action Steps
Session Duration 2-3 Minutes 1.5 Minutes Optimize Content Readability
Pages per Session 4-5 Pages 2 Pages Improve Site Navigation
Bounce Rate 40-60% 75% Enhance Landing Page Appeal

Interpreting how visitors navigate through a website and interact with its content offers actionable insights to optimize on-page elements. The partnership with LinkGraph includes not only data analysis but also the implementation of targeted SEO content strategies that elevate on-page SEO performance.

Evaluate Your Backlink Profile Quality

Evaluating Backlink Profile Quality is a critical component of a resilient SEO strategy. LinkGraph’s SEO services offer a free backlink analysis, allowing businesses to discern the strength and relevance of their external links. Such an assessment facilitates the identification of beneficial partnerships and the weeding out of harmful links that could penalize a site’s search engine ranking.

As part of a comprehensive approach, LinkGraph’s SEO experts scrutinize each backlink for authority and trustworthiness, ensuring that a website’s link profile supports its SEO objectives. A high-quality backlink profile not only aids in higher ranking but also fortifies the site against future algorithm updates, setting the stage for enduring SEO success.

Update and Optimize Existing Content

a person sits at a modern computer desk, intently reviewing and editing a webpage on a large monitor in a brightly lit office.

Reviving a faltering SEO strategy demands proactive adjustments to rejuvenate a website’s appeal to both search engines and users alike.

Within this critical process, updating and optimizing existing content emerges as a quintessential step.

Vital to this endeavor is the identification of pages with declining traffic, breathing new life into them by infusing current information and enhancing the relevance of content to align with user queries.

Simultaneously, implementing internal linking strategies with precision stands out as a leading practice for reinforcing topical authority and guiding users through a seamless navigational experience.

By embracing these initiatives, a website positions itself for a reinvigorated presence in the competitive arena of search engine result pages.

Identify Pages With Declining Traffic

Spotting trends in declining traffic is essential for preemptive action in search engine optimization. Through a discerning analysis, LinkGraph’s SEO services can pinpoint content that struggles to maintain its foothold in the search rankings, flagging these pages as prime candidates for rejuvenation.

Addressing these pain points involves a strategic overhaul that may include enhancing keyword integration or augmenting on-page elements to better meet user search intent. With expert insight, LinkGraph tactically navigates this revitalization, ensuring the content aligns more closely with the criteria search engines and users prize.

Refresh Content With Latest Information

Revitalizing stale content signifies an essential move for businesses aspiring to climb the search engine ladder. By incorporating the latest data, trends, and industry developments, LinkGraph crafts content that resonates with the current discourse in their client’s field, fostering improved relevance and authority.

LinkGraph’s approach systematically infuses fresh insights into existing web pages, ensuring content not only captivates but also satisfies the stringent standards of modern SEO. Such deliberate refurbishment bolsters the currency of information, aligning it with real-time search engine algorithms and user preferences.

Improve Content Relevance to User Queries

Ensuring content aligns precisely with user queries is not just about sprinkling in keywords; it’s about comprehending the intent behind the searches. LinkGraph’s SEO services meticulously refine web pages to answer the complex questions posed by users, adjusting the semantic relevance and elevating content to directly address their concerns.

By honing in on topical depth and context, LinkGraph enables its clients to provide precise solutions to search inquiries, enhancing the probability of their content ranking higher in Google search results. This strategic focus is instrumental in driving higher click-through rates (CTR) and nurturing an authoritative voice within the niche.

Aspect of User Query Relevance Current Approach Optimized Strategy
Keyword Integration Basic keyword matching Advanced semantic alignment
Content Depth General overview In-depth, comprehensive coverage
Searcher’s Intent Assumed understanding Empirical user behavior analysis

Implement Internal Linking Best Practices

Executing internal linking with finesse is imperative for optimizing a website’s content structure and fostering user engagement. LinkGraph’s SEO services expertly interweave internal links that not only aid in website navigation but also empower pages to support and reinforce each other’s SEO value.

This strategic embedding of internal connections within the content serves to signal importance to search engines and helps users discover more of what the site offers, enhancing their overall experience. LinkGraph understands the art of strategically placing links to ensure that each page contributes to the site’s collective search engine strength and user accessibility.

Enhance on-Page SEO Elements

a professional at a computer optimizing a website's user interface for seo purposes.

As the digital ecosystem grows more competitive, ensuring your SEO strategy is resilient and adaptive becomes mission-critical.

Fundamental to this resilience is the meticulous enhancement of on-page SEO elements.

A refined approach to on-page optimization constitutes more than a technical checklist; it represents a strategic commitment to fine-tune the finer details that drive search engine performance.

From optimizing title tags and meta descriptions that succinctly capture the essence of the page’s content to structuring header tags to facilitate user navigation and search engine comprehension, each element serves a distinct purpose.

Ensuring mobile friendliness and implementing schema markup for rich snippets further amplify a site’s appeal to both users and search engines, promoting better indexing and a richer user experience.

Focusing on these on-page factors, LinkGraph’s SEO services elevate the subtleties of SEO, turning them into strongholds of digital marketing efficacy.

Optimize Title Tags and Meta Descriptions

In optimizing title tags and meta descriptions, precision and conciseness are paramount. These elements not only anchor a user’s first impression in SERPs but also serve as a primary influence on click-through rates:

Title Tag Optimization Meta Description Refinement
Incorporate primary keywords at the beginning Craft with compelling calls-to-action
Capitalize on brand recognition where appropriate Convey value and relevance within 160 characters

LinkGraph’s SEO services ensures that these critical on-page elements work cohesively to not only resonate with the target audience but also comply with search engine guidelines for optimal SEO ranking.

Address Header Tag Hierarchies

Addressing header tag hierarchies is integral to articulating a content’s structure for both users and search engines. With LinkGraph’s on-page SEO services, meticulous attention is given to organizing headers in a way that delineates main topics and their subsidiary points clearly, ensuring that H1, H2, and H3 tags are deployed to enhance readability and facilitate a coherent content layout.

Fine-tuning the header tag hierarchy also plays a vital role in on-page SEO by categorizing information for search crawlers, promoting enhanced search ranking. Employing this strategy, LinkGraph helps businesses align their web content with search engine algorithms, effectively communicating topic relevance and structure through the strategic use of header tags, ultimately elevating search visibility.

Ensure Mobile Friendliness and Accessibility

In the quest to revive a waning SEO strategy, prioritizing mobile friendliness pivots from option to necessity, given the predominance of mobile searches. LinkGraph’s SEO services underscore this imperative, ensuring clients’ websites are optimized for mobile devices—a strategy that significantly affects Google search results and user experience, thus enhancing accessibility and retaining user interest.

Accessibility extends beyond screen size adaptability; it encapsulates the full spectrum of user interactions. LinkGraph’s on-page SEO services rigorously test and tweak websites to guarantee that all features are navigable and functional across a diversity of devices and assistive technologies, cultivating an inclusive environment that caters to every potential visitor.

Use Schema Markup for Rich Snippets

Integrating schema markup is a strategic initiative that palpably elevates the visibility of web page listings in search results. LinkGraph’s on-page SEO services meticulously implement this structured data, enabling search engines to generate rich snippets that provide a snapshot of the page’s content, thereby enhancing attraction and informing user decisions.

Through LinkGraph’s expertise, clients witness a transformation of their plain search listings into compelling, information-rich entries that stand out in the SERPs. This practice not only improves click-through rates but also augments the overall search presence, signaling a deep commitment to improving search engine performance and user satisfaction.

Strengthen Your Link Building Efforts

a web of interconnected nodes symbolizing a network representing a strengthened link building strategy.

When the ebb and flow of SEO success begins to trend towards recession, strengthening link building efforts emerges as an essential tactic for revitalization.

Deft link building not only enhances domain authority but also interlaces a website’s narrative across the web, amplifying its digital footprint.

Within the scope of LinkGraph’s SEO services, a multifaceted approach is adopted to solidify a website’s link profile.

By analyzing competitors’ backlink strategies, engaging in guest blogging and content collaboration, pursuing broken link building tactics, and leveraging local SEO citations, businesses can invigorate their link building campaigns.

Each method interlocks to fortify online presence, bolster search engine trust, and ultimately, reignite a website’s ascent in SERP rankings.

Analyze Your Competitors’ Backlink Strategies

Embarking on a backlink analysis of your competitors can unearth valuable tactics they’ve implemented to bolster their online authority. LinkGraph’s SEO services utilize advanced tools to meticulously evaluate competitors’ link profiles, providing insights into successful link acquisition practices and potential industry partnership opportunities that can be adapted and adopted to enhance your own link building strategy.

Deciphering the caliber and source of inbound links guiding traffic to your competitors sheds light on gaps within your own strategy. With LinkGraph’s SearchAtlas SEO software, precise intelligence is gathered to empower businesses with the knowledge needed to develop an invigorated link building approach, ensuring their own sites garner high-quality backlinks that contribute positively to their SEO landscape.

Engage in Guest Blogging and Content Collaboration

LinkGraph’s SEO services champion guest blogging and content collaboration as potent tools for enriching link building campaigns. Through crafting compelling guest posts on reputable sites within your industry, businesses amplify their reach and establish authority, garnering valuable backlinks that direct quality traffic to their own digital doorsteps.

Content collaboration offers reciprocal benefits, creating a synergy between brands that share a common audience. By co-creating content and leveraging each other’s influence, LinkGraph facilitates a partnership that expands visibility and fortifies link profiles, setting a solid foundation for sustained SEO growth.

Pursue Broken Link Building Tactics

Pursuing broken link building tactics is a formidable method for fortifying a website’s backlink profile. LinkGraph’s SEO services recognize this strategy as a critical opportunity: by identifying and replacing dead links on external websites with vibrant, related content from their client’s site, they foster a mutually beneficial exchange that boosts the client’s domain authority.

This method not only cleans up the internet, enhancing the user experience for others, but also aligns perfectly with effective SEO strategies that ethical digital marketers prioritize. LinkGraph’s professionals meticulously pinpoint these broken links, provide seamless replacements, and ensure every backlink aligns with the overarching, cohesive SEO content strategy of their client’s digital footprint.

Broken Link Building Phase Action Outcome
Identification Scour the web for broken external links relevant to the client’s niche Compile a list of potential backlink opportunities
Replacement Offer valuable content to replace the identified dead links Secure fresh backlinks, enhance domain authority, and elevate SEO performance

Leverage Local SEO and Citations for Authority

Leveraging Local SEO and citations significantly enhances the authority of a business in its targeted geographical area. LinkGraph’s SEO services meticulously establish and maintain accurate listings across various directories, ensuring that a company’s name, address, and phone number (NAP consistency) are uniform, which strengthens domain authority and boosts local search visibility.

Furthermore, LinkGraph capitalizes on Local SEO services to optimize Google My Business (GMB) profiles and other localized content that resonates with the community. This targeted approach not only facilitates heightened relevance and authority in local search results but also drives foot traffic, enhancing the overall effectiveness of the clients’ SEO strategies.

Technical SEO: Audit and Fix Issues

a web developer scrutinizes code on a computer screen while optimizing a website.

Amidst the challenges of a fluctuating search landscape, a well-engineered technical SEO audit stands as a cornerstone of any effort to revive lagging search engine results.

Optimizing a website’s infrastructure is tantamount to crafting a seamless map that not only search engines can easily navigate but also enhances the site’s responsiveness to user interactions.

Determining crawl errors and redirect mishaps forms a fundamental first step, promptly followed by improvements to site speed, where milliseconds can make the difference between retaining a visitor or losing them to competitors.

Simultaneously, resolving duplicate content issues and ensuring the security of user browsing via HTTPS are critical for maintaining the integrity and trustworthiness of a site.

These foundational technical elements create a robust platform from which all other SEO endeavors can flourish.

Identify Crawl Errors and Redirect Issues

Identifying crawl errors is an integral component of LinkGraph’s comprehensive technical SEO audit services. By meticulously scanning for broken links, incorrect redirects, and inaccessible pages, the company pinpoints the technical barriers that hinder a website’s ability to be effectively crawled by search engines.

LinkGraph’s adept use of cutting-edge SEO tools facilitates the swift identification and resolution of redirect issues, ensuring visitors and search engine bots experience a frictionless journey across the website. This proactive rectification is crucial for preventing the erosion of search equity and maintaining optimal SEO health.

Improve Site Speed and Performance

LinkGraph’s SEO experts understand that quick loading times are essential for user retention, with site performance being a significant ranking factor in Google’s algorithm. A diligent focus on improving site speed ensures that clients benefit from enhanced user satisfaction and higher search engine rankings.

Through a meticulous review of resource-intensive plugins, oversized images, and cumbersome code, LinkGraph optimizes every aspect that could impede swift website performance. By streamlining the technical underpinnings of a site, they not only reduce page loading times but also create a more agile, responsive user experience across all devices.

Fix Duplicate Content and Canonical Errors

Addressing the issue of duplicate content stands out as a pivotal move in refining an SEO strategy. LinkGraph’s SEO professionals utilize advanced techniques to detect any content that appears more than once across a domain, a common misstep that can dilute a site’s SEO value and confuse search algorithms.

Expert implementation of canonical tags by LinkGraph’s team ensures that search engines recognize preferred versions of similar pages, channeling SEO strength to targeted content and preventing self-competition. This strategic alignment significantly sharpens a site’s SEO focus, paving the way for a clear and powerful search signal.

Ensure Secure Browsing With HTTPS

Ensuring secure browsing through HTTPS is not just a best practice; it is an essential step in safeguarding both a website’s reputation and its visitor’s data. LinkGraph’s SEO services view this protocol shift as an indispensable aspect of technical SEO, recognizing its influence on search engine trust and user confidence.

LinkGraph’s professionals assist clients in securing their sites with HTTPS, strengthening the website’s defenses against cyber threats and signaling its commitment to user privacy. This transition is a key ingredient in the SEO mix, reinforcing the secure nature of the site and positively influencing search ranking metrics.

  • Installation of SSL/TLS certificates to enable HTTPS
  • Ensuring all resources on the web page are served over HTTPS
  • Setting up 301 redirects from HTTP to HTTPS versions
  • Migrating social and search engine links to HTTPS

Adapt to Algorithm Changes and SEO Trends

a modern office with computers and digital marketing professionals analyzing data on a large screen.

In the ever-evolving landscape of search engine optimization, adapting to the latest algorithm updates and the emergent trends is pivotal for reinvigorating a website’s search visibility.

Digital marketers, armed with a responsiveness to Google’s intricate algorithm shifts, must refine their SEO strategies to stay at the forefront of the industry.

Introducing advanced techniques such as voice search optimization and visual search capabilities, while emphasizing optimal user experience, holds the key to leveraging these constant changes.

As technological advancements sculpt new pathways for user interaction, embracing innovative methodologies becomes integral to sustaining and advancing search engine relevance and performance.

Stay Informed on Latest Google Algorithm Updates

Staying abreast of the latest Google algorithm updates is a vital discipline for any enterprise striving to maintain a potent online presence. It calls for a continuous learning mindset and an agile marketing plan, characteristics that LinkGraph embeds in its strategic services.

LinkGraph’s SEO experts leverage their profound understanding of search trends and algorithmic nuances to provide businesses with timely, critical updates that safeguard their search rankings. Adapting swiftly to changes assures that clients’ SEO strategies remain not only compliant but cutting-edge, aligning with the intricacies of modern search engine dynamics.

Algorithm Update Impact on SEO Recommended Action
Core Algorithm Update May affect SERP positions significantly Review and optimize content quality
Page Experience Update Emphasizes usability and site speed Enhance technical SEO and user interface

Integrate Voice Search Optimization Strategies

In the face of a constantly evolving digital landscape, embracing voice search optimization has become critical for modern SEO strategies. LinkGraph’s SEO services integrate voice search optimization to ensure that content answers the conversational and natural language queries favored by these technologies, enhancing a site’s visibility in this burgeoning field.

Recognizing the ascending trend of voice-assisted devices, LinkGraph’s SEO experts refine a website’s semantic search capability, focusing on context and long-tail keywords that align with spoken queries. This approach positions clients at the forefront of voice search relevance, capturing the attention of an audience increasingly reliant on this form of search.

Embrace the Importance of User Experience (UX)

Embracing User Experience (UX) transcends the traditional boundaries of SEO, delving into the heart of customer interaction and satisfaction. Websites architected with the user in mind not only perform favorably in search rankings but also see increased engagement and conversion rates: a testament to the integral role UX plays in a holistic SEO approach.

  • Prioritize intuitive navigation to minimize user frustration and bounce rates
  • Incorporate responsive design to ensure optimal viewing across various devices
  • Utilize clear and action-driven calls-to-action to guide and ease user flow

Staying attuned to user behavior and feedback furnishes insights critical for continuous UX improvement. In the competitive landscape of digital marketing, LinkGraph’s on-page SEO services facilitate the creation of user-friendly websites, designed to meet and exceed the evolving expectations of a diverse online audience.

Capitalize on the Growth of Visual Search

Embracing the burgeoning trend of visual search necessitates a strategic adaptation within SEO frameworks to harness its potential. LinkGraph’s SEO services enlighten businesses on the importance of optimizing images and graphics to ensure visibility within image-driven search queries, reinforcing their digital presence within the visual search domain.

LinkGraph’s prowess extends to guiding clients in implementing structured data and enhancing Image Recognition Readiness, which can transform a standard picture into a potent conduit for traffic. Amplifying visual content for search not only meets the demands of modern search behaviors but also pioneers an immersive avenue for audience engagement.


In conclusion, when SEO results start to wane, it’s imperative to take decisive steps to breathe new life into your strategy.

Begin with a thorough evaluation of your SEO performance, analyzing search traffic trends, keyword rankings, on-site engagement, and backlink profile quality.

Updating and optimizing existing content—identifying pages with declining traffic, refreshing with the latest information, and ensuring relevance to user queries—should be prioritized.

Moreover, refined on-page SEO elements, such as title tags, meta descriptions, header tag hierarchies, and ensuring mobile-friendliness, are crucial.

Strengthen your link building through competitor backlink analysis, engaging in guest blogging, pursuing broken link building, and leveraging local SEO.

A deep technical SEO audit is essential, addressing crawl errors, improving site speed, fixing duplicate content, and securing user browsing with HTTPS.

Finally, stay adaptive to Google’s algorithm changes, integrate emerging SEO trends like voice and visual search, and prioritize user experience to safeguard and enhance your online presence.

By taking these comprehensive steps, businesses can reignite their SEO strategies and maintain a robust, responsive online footprint.

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