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Ultimate Guide: 17 Effective Strategies for Successful Link Building in 2023

By The LinkGraph Team on Oct 19, 2023 - 28 minute read

15 Link Building Opportunities You Should Learn About Navigating the robust landscape of link building might appear overwhelming at first, but services like LinkGraph are aiming to […]

15 Link Building Opportunities You Should Learn About

Navigating the robust landscape of link building might appear overwhelming at first, but services like LinkGraph are aiming to change that. Link building opportunities are everywhere, so you must keep yourself updated on which platforms to utilize for the benefit of your website.

LinkGraph link building services offer powerful tools, including a backlink generator and a backlink analyzer, to identify linking opportunities and enhance your SEO strategy.

These high-quality tools, backed up by Google compliant practices, enable individuals to become proactive in boosting their web presence.

Stay tuned as we unravel 15 link building opportunities to step up your SEO game.

Key Takeaways

  • Competitor analysis is crucial for identifying link building opportunities and optimizing SEO strategies.
  • Broken link building is an effective way to build backlinks and improve domain authority.
  • Social media platforms can be leveraged for link building, leading to increased visibility and referral traffic.
  • Case studies provide valuable insights and examples for refining link building strategies.
  • Passive links can be a valuable source of organic backlinks with minimal effort.
  • Link reclamation helps restore lost backlinks and convert brand mentions into valuable links.
  • Surveys can generate organic backlinks by capturing the collective opinions of target audiences.
  • Roundup posts are highly shareable and can drive engagement and backlinks.
  • Increasing website visibility is key for attracting backlinks and link building opportunities.
  • Guest blogging allows for showcasing expertise and receiving backlinks from other platforms.
  • Infographics are visually appealing and shareable, making them great for generating backlinks.
  • Newsjacking can be an effective strategy for capitalizing on trending topics and gaining backlinks.
  • Influencer collaborations can bring new audiences and result in a surge of backlinks.
  • Targeting resource pages can lead to valuable backlinks and increased visibility.
  • City studies can generate location-specific backlinks and boost site authority.

Competitor Analysis

a person using a backlink analyzer tool to analyze a competitor's backlink profile on a computer screen.

Competitor analysis is the heart of identifying link building opportunities and can reveal surprising information. Companies like LinkGraph offer vital SEO tools, including a backlink analyzer, that allow digital marketers to dive into the mystical realm of competitor research.

The insights derived from an in-depth review of a competitor’s backlink profile can inform entire link building strategies.

By analyzing where a competitor has cemented their internet presence through guest blog posts, blog comments, and outreach, marketers can identify potential guest post opportunities.

This data also helps detect trends in anchor text phrases and the use of dofollow or nofollow links, informing an SEO strategy that aligns with current search engine rankings. Additionally, tracking a competitor’s keywords using tools like Ahrefs and Moz can provide a wealth of keyword ideas for blog posts and further enhance the link building process.

Having effectively dissected our competition’s strategies, let’s segue into a significant, yet underutilized method: Broken Link Building. Excited? You should be, as this technique can significantly escalate your website’s SEO performance!

Broken Link Building

a person sitting at a computer, analyzing broken links and crafting outreach emails for broken link building.

Broken link building is a stellar strategy that strikes two birds with one stone. It is akin to online community service, as a site owner helps patch up the web one broken link at a time while building their own backlink profile.

Resources like LinkGraph’s backlink generator services and Yoast come in handy when entering this terrain. They aid in finding broken links on resource pages, analyzing potential backlinks, and suggesting replacement hyperlinks to the web page administrator.

Via outreach emails to the site owner, a marketer might suggest a relevant replacement link from their own domain. Crafting these emails can be a meticulous process, but the pay-off in search traffic and domain authority can be potentially impressive.

With the right seo tool set and a creative approach, broken link building can drive incremental SEO results.

BrightEdge and SMX roundups, for instance, can be beneficial in identifying these broken links and the prospective link building opportunities they present. They suggest skillfully crafted replacement links pointing to high-quality, relevant content on your website.

Over time, this backlink building strategy not only assists in improving search engine rankings but also capitalizes on referral traffic opportunities. It’s a brilliant SEO strategy that rests on the principle of give-and-take, benefiting both the searcher and the marketer.

After all, nobody enjoys clicking on a link only to be met with a 404 error page!

Now that we’ve effortlessly navigated the intricacies of broken link building, prepare for another thrilling journey! We’re about to dive headfirst into the pulsating world of social media.

Social Media

a person holding a smartphone with various social media icons on the screen, representing the connection between social media and seo.

What happens when SEO syncs up with social media? Magic! Social media is a treasure trove for exploring link building opportunities, with millions of interactions daily. Platforms like Instagram, Twitter, LinkedIn, and Facebook are indispensable for marketers looking to amplify their reach.

But how do these platforms tie into LinkGraph’s link building services? Well, social media allows brands to build genuine connections with consumers, providing endless opportunities to share links.

An engaging blog post or page from your website, shared on a social channel, can lead to increased click-throughs and drive substantial referral traffic.

LinkGraph capitalizes on this, making strategic use of SEO tools like BrightEdge and SMX for social media link building. This enhances your website’s visibility, with all social media backlinks detected by search engines. Ultimately, this boosts SERPs and creates more link building opportunities.

So don’t underestimate the power of a social media user liking, sharing, or retweeting your content. Whether it’s a blog post or a guest post, every share introduces potential new audiences and invites them to check out the amazing resource you’ve created.

That’s the beauty of a well-planned social media link building strategy.

Excitingly, our exploration of social media’s power doesn’t end here. Let’s dive into some compelling case studies to illustrate this impact more vividly!

Case Studies

a marketer analyzing case studies with a stack of books and research tools.

Case studies often provide illuminating insights into the world of SEO and link building. They represent valuable learning material, offering practical examples of successful link building campaign strategies.

By casting a keen eye over case studies – in particular, those featuring a company’s own experiences – marketers can gain deeper knowledge and refine their SEO strategies.

Analyzing these case studies, a marketing professional gets a comprehensive understanding of how to approach prospective site owners, how to craft compelling outreach emails, and how to optimize anchor text for better results.

Furthermore, unraveling the link profiles outlined in these case studies can offer unique perspectives on link building techniques. Tools like LinkGraph’s Link Building services, Ahrefs, Moz, and Yoast have in-depth case studies that can demystify the secret sauce of successful link building strategies.

Surprisingly, even the most intricate, Google compliant strategy, when unpacked through real-life examples, becomes manageable and far less daunting.

So, case studies not only educate but also inspire innovation in your link building campaign. It’s no wonder they’re an integral part of SEO learning. Diving into the world of passive links, let’s ride the wave from case studies. This subtle transition is set to engulf us in an ocean of rich, untapped SEO potential.

Passive Links

a room full of people having a lively conversation, with new guests walking in and seamlessly joining the party.

Passive links are a goldmine of link building opportunities, primarily due to their organic nature. Unlike active links, where a marketer reaches out for a backlink, passive links float in and boost your SEO results, almost effortlessly.

They’re like surprise guests at your party, welcome ones, of course, who just pop-in and elevate your link profile. Who wouldn’t want that kind of benefit with minimal effort? The key to passive links is crafting engaging and valuable content that others want to link to.

When your content shouts and echoes value, it banks on a solid chance of being linked to organically.

Not only does this enhance your backlink profile, but it also shoots your domain authority up, ensuring improved search engine rankings. In the end, all links matter in a link building strategy, but passive links have their charm.

Without sending a single outreach email, you create a pull effect that amplifies your SEO efforts, demonstrating the powers of LinkGraph’s link building services.

Propelling forward, let’s pivot from passive links and plunge into the dynamic realm of link reclamation. Hold tight, as this thrilling shift promises to exponentially amplify your website’s SEO power!

Link Reclamation

a person sitting at a desk using a computer to identify and reclaim lost backlinks.

Let’s talk about link reclamation, the practice of bringing back lost backlinks. It’s the SEO equivalent of leaving no soldier behind, ensuring that every link, every effort, counts in the grand scheme of link building.

While it might seem like a step backward, it’s a strategic move that keeps your link profile hearty and robust.

LinkGraph offers remarkable tools to aid in link reclamation, ensuring you never lose out on the fruits of prior labor. By identifying lost links and understanding why they disappeared, SEO professionals can work to restore these lost assets.

This strategy keeps your backlinks in check and your page rank nice and plump. But link reclamation goes beyond just bringing back old backlinks. This strategy can be expanded to convert brand mentions into valuable links.

If someone’s chatting about your brand without a link to your site, then it’s a golden opportunity for a backlink!

So, remember, as a part of a larger link building strategy, every little bit helps. Reclaiming links means optimizing what you already had, contributing to consistent growth and stability in your SEO results. A considered look at link reclamation could just be the key to unlock new (old) backlink opportunities!

Seamlessly transitioning from the realm of link reclamation, we embark on an intriguing new chapter: Surveys. Ready your devices, as this interactive strategy possesses the potential to catapult your SEO rankings to a new high!


a group of people participating in a survey and discussing the results.

When we talk about creative and engaging link-building strategies, surveys have a special corner. They not only help in gathering user insights but also create intriguing content snippets that people love to share.

Imagine getting link-building opportunities from content that’s built on the collective opinions of your target audience; it doesn’t get more customized than that!

Creating and circulating a well-crafted survey can spur significant interest and engagement. Sharing the results provides a unique opportunity to stir up buzz and attract backlinks, as users are often keen to share a survey’s conclusions if they participated.

This phenomenon holds immense value for the creation of share-worthy blog posts, generating responsive and engaged visitors. LinkGraph’s link building services can help navigate this realm seamlessly, enabling brands to collect valuable data from their niche market.

Brands can leverage these insights to tailor their SEO strategy further, enhancing the overall outreach of the brand. Encapsulating the collective voice of a community is an effective way of improving search results, even dabbling in the area of keyword research.

Summing this up, surveys are not only a vital tool for understanding your audience better but also make a stellar strategy to garner organic backlinks.

The essence lies in the execution, and with the right approach, surveys can become a goldmine for generating quality backlinks and boosting search engine rankings.

Brimming with insights from our comprehensive surveys, we’re ready to stride forward on our content journey. Let’s enthusiastically delve into the diverse terrain of roundup posts, ensuring an engaging, info-rich experience for all readers.

Roundup Posts

a laptop displaying a well-crafted roundup post with multiple tabs open, showcasing the research and compilation process behind it.

Ah, roundup posts, the holy grail of content sharing! These puppies are a compilation of ideas, insights, or recommendations from various sources neatly tied up into one post. They are a content marketer’s jackpot for generating quality backlinks and fostering relationships within their industry niche.

Roundup posts offer a platform for industry experts to share their opinions, creating a space for healthy discussions and engagement. When done right, these posts can encourage organic shares, boosting referral traffic and domain authority.

What makes these posts so shareable is their packed value proposition. Each idea outlined in the post brings something new to the table, making it a rewarding read for anyone interested in the topic. They offer unique link building opportunities because of their highly shareable nature.

This is where professional SEO tools like LinkGraph come to play. These services guide marketers in crafting compelling roundup posts. They assist in spotting trends, fine-tuning outreach emails, and optimizing SEO results through efficient link profiling.

Roundup posts, therefore, hold a unique position in a brand’s link-building strategy. By compiling authoritative advice and encouraging discourse, they drive up site engagement and foster organic backlinks. With the right push in the content’s quality and relevancy, they can deliver solid SEO results, all while adding value to readers.

Innovation mixed with practicality – roundup posts are a definitive win-win in the sphere of link building. Brimming with insights from our exploration of roundup posts, it’s high time we notch it up. Propelling forward, let’s pivot to an equally enthralling topic – increasing your website visibility!

Increase Website Visibility

a laptop displaying a website with high search engine rankings and multiple incoming backlinks.

Who doesn’t want their website to pop up whenever a relevant keyword is entered in search engines? That’s where increasing website visibility comes into play. More visibility equates to more traffic, which in turn results in more link building opportunities.

For any business, their ultimate goal is to rank higher in search engine results and bring in more organic traffic. A well-thought-out link building strategy, with all its components such as guest blog, outreach email, blog comments and more, can play a major role in driving up that website visibility.

What’s more, increased visibility also attracts other site owners to link to your website. Regular updates, fresh content, and user engagement are the jingling keys that attract the attention of those looking for quality backlinks, indirectly helping you in your link building campaign.

Finally, the secret weapon in your arsenal to increase website visibility is leveraging LinkGraph link building services. Their portfolio of services includes everything from keyword research, backlink analyzer tool, to link profile creation and more.

The result is a robust backlink profile and smashing SEO results that boost your website visibility, contributing to the throbbing heartbeat of your online success. So, let’s buckle up and rev up your website’s visibility, shall we?

Propelling forward, let’s pivot from enhancing website visibility to an equally compelling strategy: guest blogging. Seamlessly transitioning, we’ll now delve into how guest blogging can exponentially skyrocket your online presence.

Guest Blogging

a person typing on a laptop with a notepad and pen nearby, surrounded by blog posts and a web browser window open to a guest blogging platform.

Guest blogging has always been a favored strategy in link building because it allows you to showcase your expertise on another platform and receive a backlink in return. It’s like giving a lion an antelope; you feed the beast and it rewards you with visibility and SEO results.

Penning a guest post can be a fun exercise where you can share your ideas and experiences with a new audience. You can steal some of their thunder and redirect it towards your website.

To effectively guest blog, research the target blog’s audience and brainstorm fresh, relevant topics. Write value-packed posts and include your website’s hyperlink within the content. Lastly, track the guest blog for comments and shares.

With a methodical SEO tool like LinkGraph’s link building services, this process becomes even smoother. The right content, paired with resourceful backlinks, can make a significant impact. So, if you’ve been hesitant about guest blogging, now may be the perfect time to dive in and make a splash!

Brimming with insights from our discussion on guest blogging, now let’s pivot to a visually gripping strategy – using infographics! This powerful tool is not only engaging but is also excellent for simplifying complex information and enhancing your SEO rankings.

Using Infographics

a person creating a colorful and visually appealing infographic on a computer screen.

Let’s talk infographics, those colorful bursts of information that make learning fun. An engaging infographic can be a great ally in your link-building mission. It combines visually appealing graphics with crisp, condensed information, making it a share-worthy piece of content.

The beauty of an infographic is the effortless blend of aesthetics and value it offers. This balance makes your content engaging and prompts others to link to it. And where there are valuable infographics, there are link-building opportunities.

The simple rule for compelling infographics is to take a complex idea and simplify it. Breaking down tricky concepts into visual representations can lure in loads of backlinks and elevate your SEO results.

If designing an infographic feels daunting, worry not. There’s a slew of design tools out there to help. Remember, the goal is to make your content irresistible to link to. Combined with the right link-building strategies, infographics may just give your website the boost it needs.

Sure enough, with something as visually pleasing as an infographic, backlinks and referral traffic are bound to follow. Brimming with insights from our exploration of infographics, let’s shift gears into a fresh, dynamic strategy.

Propelling forward, let’s pivot our attention to the exciting realm of newsjacking!


a person sitting at a computer, eagerly scrolling through a news feed and typing quickly to write a captivating article.

Newsjacking – sounds like a hostage situation, doesn’t it? Well, in the world of SEO, it’s a handy weapon to have in your link-building arsenal. It involves latching onto a trending news story and spinning your own content around it. If it takes off, you pocket the backlinks and the kudos!

The key to successful newsjacking is timing. Spot a trending topic, whip up a fantastic piece of content around it, and publish quick. If other outlets find your post insightful and add depth to the topic, they’ll link to it, and voila, link-building victory!

However, a word of caution – not every trending topic is a good fit. Your selection should sync with your brand values and audience’s interest. A mismatch can lead to the wrong kind of attention you might not want.

So, get your news feed set up, let LinkGraph link building services assist you in creating top-tier content, and prepare to jump on trending stories.

It’s surely a thrilling ride, this game of newsjacking. Injected with some creativity and promptness, it can result in a handsome SEO bounty.

Brimming with insights from our deep dive into Newsjacking, let’s now shift our focus towards another dynamic aspect of modern marketing. Propelling forward, let’s pivot to the exciting realm of collaboration with influencers, paving new avenues to broadened audience engagement.

Collaboration with Influencers

a person holding a phone with an instagram post of a popular influencer promoting a brand.

In our Instagram dominated world, influencer collaborations can work wonders for your link-building campaign. Pairing up with a popular influencer brings new audiences and can result in a surge of backlinks. Remember, it’s about sharing their spotlight while showing off your brand!

Influencers typically have their loyal set of followers who trust their judgment and follow their recommendations. So, a positive nod from them can mean a ripple effect of referral traffic to your website.

But how do you approach this strategy? It’s no rocket science.

1. Identify relevant influencers in your niche.

2. Reach out to them and propose a mutually beneficial collaboration.

3. Ensure the collaboration provides value to their audience as well.

Collaborations can take various forms – guest posts, product reviews, giveaways, or simple shout-outs. Whatever fits best, roll with it.

Just remember – keep the authentic vibe going, as audiences can sniff out a forced collaboration. With LinkGraph’s link building services backing you up, maneuvering through influencer collaborations can almost feel like pairing up a good wine with cheese.

So raise a toast to your link-building victory and let the backlinks pour in!

Brimming with insights from our recent deep-dive into collaborations with influencers, it’s time to take our marketing acumen to a new horizon. Seamlessly transitioning, let’s pivot our strategy towards the valuable terrain of targeting resource pages.

Targeting Resource Pages

a person typing on a computer, with a webpage open showing a list of curated links and resources.

Gearing your sights towards resource pages can be a wise move in your link-building campaign. These are the pages that curate a list of links and resources turned up from a deep dive into the internet ocean. Think of them like treasure maps that lead users straight to the good stuff.

But how does targeting resource pages generate backlinks? Well, if your website or a particular page fits into a resource page’s niche, it’s a match! You could elbow your way in, propelling the resource page to turn into a valuable backlink.

Securing a place on resource pages is a process, though. Start here:

1. Search for relevant resource pages in your industry.

2. Analyze the type of links featured on these pages.

3. Tailor and pitch your own resource, ensuring that it adds value to their page.

LinkGraph’s link building services shine exactly in this capacity by helping find resource pages and pitching them your page. Associating with them could mean amplified visibility, more search traffic and a credible mention on a panel of industry-specific resources.

With the right targeting strategy, resource pages could become your link building best friends. Snagging a spot on a well-recognized resource page can make your day, your traffic stats, and your backlink profile beam with joy. So, bon voyage on your treasure hunt!

Armed with insights from our deep dive into targeting resource pages, we’re now ready to tackle our next fascinating segment. Brace yourself as we navigate through the riveting landscape of city studies.

City Studies

a group of people gathered around a laptop with a map of a city displayed on the screen, discussing and brainstorming ideas for city studies and link-building opportunities.

Ever considered city studies as a method to generate link-building opportunities? Sounds intriguing, right? A resourceful city or local study can turn heads, draw attention, and invite backlinks. It’s a lesser pursued channel that holds astonishing potential.

Introducing a city-based angle into your content can be an exciting way to engage local users and businesses. Whether it’s a study about the best coffee shops in town or a comprehensive city guide, it would likely attract local backlinks.

After all, who doesn’t love a shout-out to their beloved city? But how to get a grip on using city studies effectively? Well, this is where LinkGraph’s link-building services shine. It helps carve out a localized SEO strategy that resonates with a city’s pulse and its people.

Then, wait and watch as the regional backlinks begin to pour in. So why not lace your link-building strategy with a local touch? City studies can generate high-value, location-specific backlinks that boost your site’s authority.

And who knows? Your study might just become the talk of the town!

Frequently Asked Questions

1. What is link building?

Link building is an essential component of search engine optimization (SEO) and refers to the process of acquiring hyperlinks from other websites to your own. In simpler terms, it is the practice of getting other websites to link to your website.

These links act as a vote of confidence for search engines, indicating that your site is credible and valuable. Link building plays a significant role in improving your website’s visibility and ranking in search engine results pages (SERPs).

When search engines evaluate the quality and quantity of backlinks pointing to your site, they consider it as a signal of the site’s authority and relevance.

By attracting high-quality inbound links, you can enhance your website’s credibility, gain more organic traffic, and strengthen your online presence.

Link building strategies typically involve reaching out to other website owners, publishing guest posts, creating valuable content that others would want to link to, leveraging social media platforms, and participating in online communities and forums.

Implementing an effective link building strategy is crucial for long-term SEO success and increasing the visibility of your website.

2. How to link building in SEO?

Link building is an essential aspect of any successful SEO strategy. By securing high-quality backlinks from reputable websites, you can improve your search engine rankings and drive more organic traffic to your site.

But how exactly do you go about link building in SEO? Here’s a step-by-step guide to help you get started.

1. Identify link-worthy content: Begin by creating high-quality, informative, and unique content that is worth linking to. This can include blog posts, infographics, case studies, or industry reports. By crafting valuable content, you increase the chances of other websites linking back to your site.

2. Conduct competitor research: Analyze your competitors’ backlink profiles to identify potential link building opportunities. Tools like Ahrefs or Moz can help you identify websites that are linking to your competitors but not to you.

3. Outreach: Once you’ve identified potential link targets, reach out to relevant website owners or editors with a personalized email. Introduce your content, explain how it adds value to their audience, and request a backlink. Ensure that your outreach email is concise, well-written, and tailored to each recipient.

4. Guest blogging: Guest blogging is a popular link building tactic. Identify authoritative websites in your niche that accept guest contributions and offer to write unique and informative content for them. In return, you can include a link back to your website within the author bio or content.

5. Link reclamation: Sometimes, websites may mention your brand or product without linking back to your site. By conducting regular brand mentions monitoring using tools like Google Alerts or Mention, you can identify such instances and request a link to be added. This strategy can help you reclaim lost backlinks.

6. Broken link building: Find broken (404) links on relevant websites and suggest your content as an alternative. This approach creates a win-win situation for both parties: the website owner fixes a broken link, and you gain a valuable backlink to your site.

7. Social media promotion: Leverage your social media presence to promote your content and attract more attention. When people come across your content and find value in it, they may link to it from their websites or share it with their own audience.

8. Monitor and assess: Regularly monitor your backlink profile using tools like Google Search Console or third-party tools. Analyze the quality and relevance of your backlinks, ensuring that they come from reputable and trustworthy websites. Disavow any spammy or low-quality links that could potentially harm your site’s rankings.

Remember, link building is a long-term process that requires consistency, patience, and effort. By implementing these steps, you can gradually build a strong backlink profile that enhances your website’s visibility, authority, and search engine rankings.

3.Is link building still relevant to seo

Link building is still relevant to SEO and remains an essential element of any comprehensive search engine optimization strategy.

While the algorithms that search engines use to determine rankings have become more complex over the years, links continue to play a crucial role in establishing a website’s credibility and authority.

When other websites link to your site, search engines interpret these links as votes of confidence in your content. The more quality backlinks you have directing traffic to your site, the more search engines trust your website’s authority and relevancy.

Consequently, this can positively influence your rankings in search engine results pages (SERPs).

However, it is important to note that not all links are created equal. Quality over quantity is the key to successful link building. Search engines now prioritize the quality of the websites linking to yours and examine the relevance of the content surrounding those links.

Therefore, building a portfolio of high-quality, relevant backlinks from authoritative websites in your niche should be the primary goal.

Additionally, with the rise of social media and user-generated content, search engines have become more adept at understanding how people interact with links.

Shares, likes, comments, and engagement on social media platforms can indirectly impact search engine rankings, further emphasizing the importance of link building in driving organic traffic to your website.

While the focus of SEO may evolve over time, link building remains an integral aspect of achieving visibility and credibility online.

By gradually and naturally building a diverse link profile, you can improve your website’s visibility, increase organic traffic, and ultimately enhance your search engine rankings.


Learning and mastering these “15 Link Building Opportunities” is unquestionably crucial for anyone aiming to boost their website’s SEO performance.

These approaches, ranging from guest blogging and city studies to using infographics and newsjacking, present a diverse set of tactics to build credible backlinks.

Embracing each strategy gives you a well-rounded link-building campaign that can elevate your website’s visibility and search engine rankings. Remember, the trick lies in the implementation, the timing, and the content value.

So, equip yourself with the right blend of these strategies, lean on reliable partners like LinkGraph’s link building services, and gear up for impressive SEO results!

These 15 link-building opportunities aren’t just lessons; they can be your game-changer.

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