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Advanced Link Building Metrics You Must Know

By The LinkGraph Team on Oct 19, 2023 - 21 minute read

Advanced Link Building Metrics You Must Know Link building, an SEO strategy as ancient as search engines themselves, still holds exceptional value for domain authority. Yet, as […]

Advanced Link Building Metrics You Must Know

Link building, an SEO strategy as ancient as search engines themselves, still holds exceptional value for domain authority.

Yet, as LinkGraph offers its high-quality backlink generator services and insightful backlink analyzer tool, a new layer of strategy emerges — link building metrics, that uncovers a world of unseen opportunities and rewards.

Master these advanced link building metrics and one won’t simply navigate the search results, but dictate their course.

Immerse yourself in this guide as we unravel the power of data, analytics and strategic planning in link building exercises.

Keep reading, as we dissect each metric, laying a firm foundation for your link building endeavors.

Key Takeaways

  • Link building metrics provide valuable insights into the effectiveness of a link building strategy.
  • Metrics like backlink profile, link quality, and anchor text distribution help gauge the success of a link building campaign.
  • Analyzing link building metrics helps identify effective strategies and make necessary adjustments.
  • Understanding link building metrics helps set directions for future SEO strategies and keep up with industry trends.
  • Metrics like C-Block diversity, Page Strength, and Domain Authority contribute to a comprehensive link building strategy.

What are Link Building Metrics?


Link building metrics bring insight to the popularity of a webpage or product page on the eCommerce site. They are the measurable indexes utilized to see if the utilized link building techniques are effective. Essentially, they’re the pulse check for your link building strategy.

One crucial metric is the backlink profile of a page: its aggregate of incoming and outgoing links, commonly analyzed through an SEO tool like Ahrefs or Moz. This profile helps a link builder gauge domain authority or page authority, keeping an eye out for toxic links that might harm your SEO metrics.

Backlink analysis provides valuable pointers on crafting your next link building outreach.

Using advanced link building metrics, link building services like LinkGraph optimize link opportunities. They provide an all-inclusive package topped off with an outreach tool for email outreach, making them a high-quality link building solution.

With tools such as SEMrush, LinkGraph takes link metrics to another level by identifying link building opportunities for vigorous outreach campaigns.

Also, the crux of link building metrics is the relatability or relevancy of the links used. For instance, if a web page about dog food links to your pet-related eCommerce site, this would boost your page rank in the search results. Swaying the SERP, it’s the ultimate goal of every SEO strategy. And remember, while using keywords, don’t go overboard, as Google loves organically inserted keyword research in content strategy.

Why Should You Measure Your Link Building Metrics?

Link building metrics are like a compass for a link builder navigating the vast ocean of SEO. They give a concrete idea of the success rate of your link building campaign, thus guiding the course for necessary adjustments.

By analyzing them, they reveal which link building method is working and which ones need tweaking.

One need that stems from gauging link building metrics is the ability to set directions for future link building practices. By fishing out effective patterns from your previous link building strategy, you can keep what’s working and experiment with the ones that are lagging behind. All of this essentially helps to make your link building more refined and focused.

  • It helps assess the effectiveness of the link building technique used.
  • Guide formulation of future SEO strategies.
  • Aid in identifying whether the current outreach campaign is fruitful or not.
  • Helps in keeping up with the SEO metrics and trends.

Furthermore, it’s imperative to know your stand in this competitive arena of eCommerce link building. Checking link building metrics helps to have an idea about competitor links. By measuring where you stand, you could learn from their successful link building strategies and avoid their failures.

Lastly, having a hold over metrics could mean you can provide tangible results for your efforts. SEO metrics like PageRank and Domain Authority are prized by clients. Advanced link building metrics help justify your work.

They show that your efforts in link building outreach, email outreach, and your dedication in using LinkGraph, Twilio, or any helpful SEO tool was not in vain, but indeed fruitful.

12 Advanced Link Building Metrics


Are you seeking a list of advanced link building metrics? Look no further than the power-packed solutions provided by LinkGraph. The rise of SEO tools has enabled more numerical and practical ways of assessing your link building effectiveness.

These tools can be your partner to weave the best link building strategy for your eCommerce site.

By perusing these advanced metrics, you can propel your link building strategy to uncharted heights. For instance, if you see a drop in new links, it might hint towards the need for a better outreach email or the need to step up your outreach campaign.

Embedding these metrics in your process not only makes your link building more power-packed but also takes you several steps closer to mastering SEO. The next time you strategize your link building or conduct a backlink analysis, remember to factor in these advanced metrics.

They could be just what you need for that SEO miracle.

1. C-Blocks

Are you familiar with C-Blocks in link building strategy? Here’s your chance to understand this significant but often overlooked metric. In SEO lingo, C-Blocks refer to the third segment of an IP address. Essentially, they help in distinguishing the sources of incoming links to your web page.

Consider C-Blocks as those sneaky little spies that watch your link building outreach. They trace back the source and determine whether the backlinks are from the same IP address.

Here are a few ways how C-Block diversity contributes to better link building strategy:

  • Detects unnatural links
  • Enhances link diversity
  • Avoids penalties from search engines

So, why is C-Block diversity a crucial part of advanced link building metrics? This is because having backlinks from diverse C-Blocks implies that multiple unique sites find your web page worthy. Search engine algorithms then deduce that your content strategy is top-notch.

Lastly, services like LinkGraph provide a thorough insight into your C-Blocks, along with other link building metrics. By taking a page from Google’s book and following Google compliant link building strategies, they allow you to develop a foolproof SEO and link building strategy.

So, pay attention to your C-Blocks. It’s a gold mine of insights waiting to be explored.

2. Page Strength

Alright, folks, let’s dive into the world of Page Strength. This is another important metric in the field of advanced link building. Page Strength is the SEO potential that a particular webpage possesses, based on factors like backlinks, domain authority, and keyword relevance.

Remember, the higher the Page Strength, the higher your chances to ace the search engine ranking. But hold on; don’t just judge a page based on its strength alone. It’s essential to strike a balance with other metrics to achieve a well-rounded link building strategy.

Not convinced yet?

Here’s why considering Page Strength is crucial:

  • Illuminates overall webpage potential
  • Factors in comprehensive link profile
  • Assists in website optimization

Having understood the echoed importance of Page Strength, how do you measure it? This is where moz, Ahrefs, and other SEO tools come to the rescue. They grant detailed metrics regarding backlink numbers and quality, domain authority, and keyword relevance.

To crown it all, high-quality link building services like LinkGraph, coupled with an excellent Page Strength, can help your pages rank higher in search results. It all aligns in favor of having a master plan in place.

So, don’t skimp on reviewing your Page Strength. It’s one of the pillars that can set your SEO strategy soaring high.

3. Link Quantity


Ready for the spotlight to shine on Link Quantity? This hefty giant of a metric stands out in the link building game. It is the number of backlinks that a webpage has, pointing to it from other domains.

Now, why bother counting links? Many would argue that it’s not about quantity, but quality. While they may have a point, quantity is far from irrelevant.

A study conducted by Ahrefs found a positive correlation between the number of referring domains and organic search traffic.

Here’s the crazy part:

  • Shows the popularity of your web page
  • Increases the chances of a higher rank in search results
  • Boosts site authority

Major SEO tools like Moz, SEMrush, and Ahrefs provide a detailed count of backlinks.

Additionally, the LinkGraph backlink analyzer tool helps you track and maintain your link quantity for the most effective link building campaign.

Link quantity is one half of the equation, the other being link quality. Combine this dual power with a spearheaded link building strategy, and you’ve got yourself a recipe for SEO success.

So despite the noise, pay attention to your link quantity; it packs a mean punch in your link building efforts.

4. Link Position

Let’s now talk about the not-so-obvious metric in the link-building universe, the Link Position. This hefty metric can break or make the effectiveness of your link building campaign.

Simply put, Link Position refers to where exactly on a webpage the link is located.

Believe it or not, the position of a link on a webpage plays a big role in its importance and value. It’s believed that links placed within the page content have more weightage than those in footers or sidebars.

Guess what else Link Position impacts: – Click-through rate: Links in content or above the fold are more likely to be clicked.

SEO value: Search engines value contextually relevant links placed in the main content block.

User experience: Links located in relevant content provide a seamless reading experience.

Now doesn’t this make you wonder about the placement of your links on your web pages? Without a doubt, Link Position is an often ignored, yet hugely important aspect of a comprehensive link building strategy.

Wield the power of link building services like LinkGraph. They are dedicated to putting together a strategy that not only focuses on link quantity and quality but also on optimal link positioning.

Remember, don’t let your links lurk in shadows; position them where they’ll shine and get noticed!

5. Dofollow or Nofollow

Let’s talk Dofollow or Nofollow, shall we? In the world of link building, these terms hold significant weightage. When building links, each link you create will either be tagged as Dofollow or Nofollow, each serving a unique purpose.

To cut a long story short, Dofollow links are like gold. They do give some of their SEO value to the site they’re linking to, aiding in enhancing its ranking in search engine results.

On the contrary, Nofollow links tell search engines not to follow them or pass any value.

What it means in the bigger picture:

  • Dofollow links improve your website’s SEO rankings.
  • Nofollow links drive traffic but might not influence your search engine rankings.
  • It’s important to maintain a balance between the two types for an effective link building strategy.

For the unaware, tools like SEMrush, Moz, or Ahrefs can provide information about the Dofollow or Nofollow status of links.

LinkGraph also offers a backlink profile analysis to ensure a balanced link building strategy that aligns with Google’s compliance.

Choosing Dofollow or Nofollow isn’t about picking favorites, but rather dancing on the balance beam of SEO strategy for optimum results.

So, as a link building pro, make sure to get the best out of both Dofollow and Nofollow links!

6. Referring Page or Link’s Age


In the game of link building, age isn’t just a number. Believe it or not, the age of the referring page or link can strongly influence your link building campaign.

Does an old link on your website still make sense? Is the link from an aged website bringing any value to your webpage?

A link from a more established, older site is typically seen as more trustworthy and more beneficial for SEO. The search engines perceive older pages to be more authentic and reliable, assuming they’ve survived the test of time for a reason.

Such pages are regarded to have more authority, thus the backlinks from them carry more substantial SEO weight.

But don’t get it twisted, a fresh new link from a newly popular site can boost your page’s relevancy rating. This is especially helpful in rapidly advancing industries where up-to-date information and current trend relevance is paramount.

LinkGraph, with its advanced link building tactics, maintains this balance. Leveraging the authority of age-old links, while making sure newer, popular trends aren’t ignored, gives your link building campaign a well-rounded approach.

So, the next time you ponder your SEO strategy, don’t forget to consider the age; it could be the secret ingredient for your link building success.

7. Root Domains

It’s time we unravel the potential of root domains, another crucial part of advanced link building metrics. You see, a root domain is the core address of a website. For example, in the URL “www.sample.com/product”, “sample.com” is the root domain.

In the world of link building, this translates to how many individual root domains are linking to your website. A higher number symbolizes more diverse sources, which directly impacts your website’s domain authority.

Now consider this: having 100 backlinks from a single root domain is less effective than having backlinks from 10 different root domains. The latter signifies that various websites validate your page, which seems more trustworthy in the eyes of the search engines.

Got the point? Let’s bring everyone in the loop!

  • Diverse root domains elevate domain authority
  • Multiple backlinks from a single domain don’t hold as much weight
  • Different sources of backlinks improve website credibility Tools like Ahrefs, SEMrush, or LinkGraph — with its backlink analysis feature — can help you keep track of your link’s root domains and devise strategy accordingly.

So, the next time you’re analyzing your domain authority or shaping your link building strategy, don’t forget to count your root domains. They’re a small hinge that swings big doors!

8. Domain Strength

Let’s gin up for the metric that’s no small fry – Domain Authority (DA). Essentially, Domain Strength is an assessment of how well a website is likely to rank on search engine result pages (SERPs).

It is a decisive game-changer in SEO and link building strategy. Imagine DA as your report card from search engines! It’s a score (from 1 to 100) that predicts how well a website will rank on SERPs. Have a higher score? You’re likely to have a stronger presence on SERPs.

Why should you care? Let’s count the reasons:

  • Higher DA score can potentially result in higher ranking.
  • Validates the quality and performance of a website.
  • Useful for comparing one site’s performance to another.

Tools like Moz, SEMrush, and Ahrefs are commonly used to judge a domain’s authority. Services like LinkGraph can also help you boost your DA with their top-tier link building services.

Hence, keep an eye on your Domain Strength. It’s the spine of your site’s SEO health. A high DA not only is a testament to your successful SEO strategy but also keeps the website healthy and hardy in the face of steep competition.

9. Anchor Text


Let’s roll out the red carpet for Anchor Text, a crucial link building metric. When you hyperlink a text on your webpage, that hyperlinked text is referred to as anchor text. Your anchor text is an influential element in the eyes of the search engine’s crawlers.

On your webpage, anchor texts give your users and search engines an insight about the page being linked to. Do you remember how your favorite novel has a table of contents? Anchor text is similar, serving as signposts giving direction and context.

Relevance? Scope out this list:

  • Guides search engines about the linked page’s content.
  • Contributes to your SEO strategy.
  • Should be diverse and natural- not keyword stuffed.

So, how do you ensure you’re using anchor text correctly? Make sure your anchor text is varying and natural. A sudden surge of backlinks with similar anchor text might feel forced and can potentially appear spammy to search engines.

LinkGraph tool can help you detect patterns in your anchor texts, improve your overall link profile and fuel up your link building campaign.

Remember, the aim isn’t to flood your content with anchor texts, but to have them inserted naturally and effectively. So next time you insert that hyperlink, care to ponder over your anchor text!

10. Link Relevance

Coming up hot on the list of advanced link building metrics: Link Relevance! It’s the match between the content from where the link originates and the page it’s pointed towards. You don’t want to link a pizza recipe to a website about dog grooming, do you?

Link relevance is important for both search engines and for your audience. It helps align your link building strategy with relevant, contextually appropriate content, instead of simply focusing on high DA websites.

Want to uncover the magic behind it? Here are some hidden truths:

  • Relevant links are more likely to drive high-value traffic.
  • Search engines perceive relevant links as more trustworthy.
  • Boosts page rank and domain authority.

How do you ensure link relevance? Review your links and always ask the question – Does this link add value to the content and is it contextually relevant? Automation tools like LinkGraph can make this easier, ensuring your link building outreach is always effective.

So, wrangle those links, go beyond just getting a backlink from a high DA site. Have a keen eye for relevance and watch your site reach new SEO heights. Like a well-spiced dish, if your links are well-matched, your viewers and those sneaky crawlers will love it!

11. Link Traffic

Roll up your sleeves, folks! Up next: Link Traffic, a pivotal metric in your link building mission. In simple terms, it’s the number of visitors who arrive at your website by clicking on a particular link.

If you’ve been focusing solely on Domain Authority or PageRank, you might miss out on the importance of traffic generated by a link. Of course, getting a link from a high DA website is a shining victory, but if that link does little for your traffic, is it as big a victory?

Let’s consider a smaller, less authoritative site that’s more in tune with your target audience. A backlink from here could drive a heartier chunk of traffic towards your website, brimming with potential conversions!

Why Link Traffic is a keeper:

  • Enhances site visibility.
  • Increases potential leads and conversions
  • Directly boosts SEO.

Fret not! Tools like Google Analytics and LinkGraph can help dig deep into your referral traffic, helping you understand which backlinks are driving the most traffic to your website.

So next time you’re crafting your SEO strategy, don’t just chase Domain Authority. Give a hefty nod to the humble Link Traffic as well. After all, driving more interested visitors to your site is what truly matters.

Let’s enjoy this link building journey, traffic and all!

12.Referring Page Quality


Let’s wrap up this journey with the last, but certainly not the least, advanced link building metric: Referring Page Quality. This is a measure of how reputable or credible the webpage providing the backlink is.

Cutting through all the noise, a link from a high-quality referring page is akin to a sterling endorsement for your site in the eyes of search engines.

Are all backlinks created equal? A definite no. A backlink from a highly unpaid search result is worth infinitely more than dozens of backlinks from low-quality, obscure sites. For link builders, it’s all about playing the quality-over-quantity game.

Why the big deal over Referring Page Quality?

  • Links from high-quality pages bring more SEO juice
  • Boosts reputation and credibility
  • Affects PageRank and SERP rankings

With handy tools like SEMrush, Ahrefs, Moz, and LinkGraph, you can easily assess the quality of your referring pages to finesse your link building strategies.

So, the next time you add a notch to your backlink belt, remember to check the quality of the site it originates from. You’d prefer it to have a strong reputation and high traffic (with added bonus points if it ranks well for the keywords relevant to your site).

After all, a high-quality backlink is the backbone of an effective SEO and link building strategy.


Advanced link building metrics are a powerful arsenal for anyone looking to steer their SEO drive to successful shores.

From backlink profiles to anchor text distribution, and from referring domain numbers to C-block diversity — each metric plays a key role in shaping an effective link building strategy.

Remember, it’s not just about constructing a high number of backlinks; it’s also about focusing on the quality, relevance, and position of these links.

Tools like SEMrush, Ahrefs, Moz, and LinkGraph are your friends, helping navigate the seemingly complex waters of these metrics.

Armed with the knowledge of these advanced metrics, you’re well on your way to realizing your site’s full SEO potential.

So tighten your belts and ride high on these metrics for a fruitful link building journey!

Don’t just stop at knowing; start implementing!

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