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On-Page SEO 101 with Manick Bhan

By Manick Bhan on Aug 25, 2023 - 3 minute read

Every website owner dreams of that coveted spot on the first page of Google search results. But to get there, it requires more than just a functional […]

Every website owner dreams of that coveted spot on the first page of Google search results. But to get there, it requires more than just a functional website; you need to level up your content. Here’s a guide to help you achieve just that.

The Importance of Quality Content

Take a moment and think about all the content on your website. This includes text, blog posts, images, HTML tags, your information hierarchy, the invisible schema.org markup, and even the CSS style sheets dictating the aesthetics of your pages.

Google has a comprehensive mechanism to crawl and render all this content. To put things into perspective, Google has indexed over 130 trillion web pages. Shockingly, more than 90% of these web pages receive zero traffic from Google. This underlines the importance of quality. Google’s algorithms are on the hunt for web pages that are not just filled with keywords but are well-structured, in-depth, comprehensive, well-researched, and thoughtfully curated.

Tips for Webpage Optimization

  1. Original, Quality Content: It’s imperative to have high-quality original content on all your landing pages. Aim for at least a thousand words. If you can go beyond, even better.
  2. Engaging Layout: Don’t just splurge a wall of text on your visitors. Structure your content with an appealing information architecture. Incorporate interactive elements such as jump links, carousels, and expandable sections to enhance user experience.
  3. Use Tools for Effective Copywriting: When crafting the content for your landing pages, tools like my content optimizer can be invaluable. It provides insights into the focus terms Google anticipates on the page.
  4. On-Page Technical Factors: Don’t overlook the importance of title tags, meta descriptions, internal links, and internal link anchor text. These elements play a pivotal role in SEO.

Optimizing your landing pages is arguably one of the most cost-efficient strategies to boost your site’s SEO and improve its ranking. I’ve witnessed web pages leaping to the first page of Google within just a week after thorough optimization.

Dive Deeper

For a more comprehensive understanding and strategic insights on optimizing your on-page content, check out my free ebook. If you ever find yourself with questions or need assistance, don’t hesitate to drop a comment or reach out to us at linkgraph.com. We’re here to guide you every step of the way.

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