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Authority vs Relevance Link Building: Which One Is Better?

By The LinkGraph Team on Oct 19, 2023 - 11 minute read

Authority vs Relevance Link Building: Which One Is Better? Harnessing the power of the web requires a deep understanding of SEO principles. Authority vs Relevance Link Building […]

Authority vs Relevance Link Building: Which One Is Better?

Harnessing the power of the web requires a deep understanding of SEO principles. Authority vs Relevance Link Building has been an interesting topic of debate in the SEO community, especially when it comes to what a link building service can do for you better.

Your link building tactics must ensure that your link authority and search traffic ranking is positively affected by the efforts you are doing. This is also the same mindset that any link building service possesses. Content strategy is vital.

One of the key debates raging in the world of SEO circles is the relative merits of authority versus relevance in link building. As you set up your SEO strategy, knowing these concepts and how to effectively balance them can significantly boost your search engine ranking.

Keep reading to explore this hot topic and uncover insights to propel your website link to success.

Key Takeaways

  • Authority in SEO is a measure of credibility and informative worthiness of a website.
  • Relevance in SEO is about providing valuable information that matches the intent behind a user’s search.
  • Both authority and relevance are vital aspects of a successful link building strategy.
  • LinkGraph offers services that leverage both authority and relevance to enhance a website’s SEO efforts.
  • Balancing authority and relevance is the key to optimizing a website’s standing on search engine result pages.

What is Authority in SEO?


Authority, in the realm of SEO, holds a significant importance. It’s a measure of how reliable, credible, and informative a website or a web page is perceived by search engines. Authority gets built over time, emulating in something akin to a digital reputation.

1. Indicates Website Recognition

High domain authority indicates that a website is recognized as a credible source in its respective industry. It’s not achieved through random acts of blogging or occasional guest posts. Instead, it requires a consistent and well thought out link building strategy.

LinkGraph, for known, has been offering top-notch backlink generator services to help in building authority. They rely on tactics like creating authoritative SEO content, deploying brand mentions, and securing guest blogging opportunities on high authority websites.

Notably, these tactics collectively build a robust backlink profile that enhances a site’s prominence on search engine result pages (SERPs).

2. Shows Credibility

Authority in SEO is a measure of credibility and informative worthiness of a website. High domain authority signals a powerful presence in the respective industry. LinkGraph provides excellent services to boost authority via link building strategies like SEO content creation. These tactics lead to a solid backlink profile, increasing visibility on search engine result pages (SERPs).

Now, while authority serves a noteworthy role within the SEO landscape, a concurrent perspective emphasizes the concept of link relevance.

What is Relevance in SEO?

Shifting the lens towards relevance in SEO, it’s all about how pertinent the content of a website or a web page is to the search queries of users. In essence, it’s about matching the intent behind the search, providing valuable information that satiates the user’s curiosity.

This is where the grey area of authority vs link building throws in a curveball. The relevance of a webpage doesn’t merely rest on the content it houses. Its backlinks too contribute significantly. When a webpage receives a backlink from a domain that shares similar content or topics, search engines like Google perceive it as “relevant”.

This relevance score impacts the overall search engine ranking of the page. LinkGraph’s backlink analyzer tool is a handy resource to sieve out link building opportunities that share relevance with your website’s content. The tool assesses the link’s relevance, anchor text, the authority of the source, and many other factors seamlessly, helping determine the right link targets.

However, it’s essential to strike a balance between authority and relevance in SEO. Just as earning backlinks from high authority domains boosts a website’s credibility, endorsing relevant backlinks ascends it in the search engine result pages (SERPs).

Both play a role in shaping a compelling backlink profile, the holy grail for mastering the art of link building

Authority vs Relevance Link Building — Comparing and Contrasting

Weaving authority and relevance together in an SEO strategy is akin to threading the perfect SEO strategy together. Each brings a unique edge to your website, paving a unique path to success.

Authority in SEO is cultivated over time. By stitching together a rich tapestry of high-quality backlinks, SEO content marketing, and brand mentions, your website paints itself as a reliable, knowledgeable entity. Here, consistency is as significant as quality.

These efforts, while gradual, culminate into a prominent digital presence that search engines trust.

Relevance in SEO hovers over catering to the user’s intent. By ensuring that the website’s content and backlinks align with what the user expects, it offers an optimized user experience.

The degree of relevance, measured by search engines, directly influences search rankings and user interactions.

Interestingly, while authority and relevance might seem like two sides of the same coin, they shape the SEO efforts differently.

Mastering the balance between authority and relevance is undeniably the key to a successful link building strategy.

It’s not a question of authority vs link building but rather how well you can interlace both to create a cohesive website link profile, boosting your site’s standing on the SERPs.

So, Which One is Better?


In a head-to-head comparison of authority versus relevance in link building, it’s impossible to pick one as the outright winner. Both are vital aspects of an SEO strategy and complement each other to improve search engine ranking. They are like two sides of the same SEO coin, each offering value in its own way.

While authority brings credibility and visibility, relevance ensures user satisfaction and higher interaction rates, further supporting SEO efforts. Team up with LinkGraph, and you’ll have experts crafting a balancing act that leverages both aspects perfectly.

The interplay of authority and relevance:

  • Authority brings trust, credibility, and a competitive edge in SERPs.
  • Relevance guarantees a satisfying user experience
  • Increased engagement
  • Higher organic search traffic.

In the end, the aim is to create a harmonious symphony of authority and relevance, enriching your SEO strategy. So, it’s not about choosing between the two, but understanding and utilizing the power they collectively offer in enhancing your website’s success.

Frequently Asked Questions

what is link building and why does it matter?

Link building is a crucial aspect of search engine optimization (SEO) and plays a vital role in improving the visibility and credibility of a website. In simple terms, link building refers to the process of acquiring hyperlinks from other websites to your own.

These links act as pathways for search engine crawlers to discover and index new content on the web. Not only do they enhance the visibility of your website in organic search results, but they also help determine its authority and relevance in the eyes of search engines like Google.

Link building matters because it is considered one of the top ranking factors used by search engines to determine the quality and authority of a website. The number and quality of links pointing back to your site are seen as votes of confidence from other websites, indicating that your content is valuable and trustworthy.

High-quality backlinks from reputable and authoritative websites signal to search engines that your website is a reliable source of information, leading to higher rankings in search engine results pages (SERPs).

Furthermore, link building also plays a crucial role in driving referral traffic to your website. When users come across a hyperlink on another website that leads them to your site, they are more likely to click through and explore.

This not only increases your website’s visibility but also provides an opportunity to convert these visitors into customers or subscribers.

However, it is essential to note that not all links are created equal. Search engines value links from authoritative and relevant websites that are in the same industry or niche as your site.

Quality links should be earned naturally, through valuable content creation, outreach, and relationship-building with other website owners.

Building a diverse and organic link profile takes time and effort but can greatly benefit your website’s SEO efforts in the long run. Therefore, link building should be an integral part of any comprehensive SEO strategy.

which link building strategy works best in 2023?

In 2023, the landscape of link building strategies has evolved significantly, so determining the best approach requires careful consideration. While there is no one-size-fits-all strategy, certain methods have proven to be effective in driving organic traffic and improving search engine rankings.

One of the most prominent strategies is content creation and promotion. By producing high-quality, informative content that adds value to users, you can naturally attract backlinks from reputable websites.

This involves researching and understanding your target audience to create content that addresses their specific needs and interests. Additionally, guest blogging remains a viable approach to acquiring quality backlinks.

By establishing yourself as an industry expert and reaching out to authoritative blogs or websites, you can contribute valuable content and gain links back to your own site. However, it is essential to focus on quality over quantity, as search engines have become more sophisticated in analyzing the relevance and authenticity of backlinks.

Collaboration and relationship-building are also crucial aspects to consider for successful link building. Building connections with influencers or other businesses in your industry can lead to collaborations, co-created content, and mutually beneficial link opportunities.

Finally, leveraging social media platforms can enhance your link building efforts. Sharing your content on social media can increase its visibility, drive engagement, and potentially attract links from relevant sources.

Overall, a comprehensive link building strategy in 2023 requires a combination of content creation, guest blogging, relationship building, and smart social media utilization.


Authority and relevance in link building are not opponents in the game of SEO, but teammates.

Authority, earned over time, guarantees credibility, and competitive visibility, while relevance ensures a gratifying user experience, boosting engagement.

They together create a robust SEO strategy, driving traffic and shaping your website’s success.

Teaming up with experts like LinkGraph can assure a perfect melding of authority and relevance, taking your SEO efforts to new heights.

So, in the authority vs relevance debate, it’s not about picking sides, but using both to your advantage.

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