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Everything You Need to Know About Ecommerce Link Building

By The LinkGraph Team on Oct 19, 2023 - 18 minute read

Everything You Need to Know About Ecommerce Link Building Understanding ecommerce link building can propel a company’s online presence- boosting brand awareness, reaching a broader target audience, […]

Everything You Need to Know About Ecommerce Link Building

Understanding ecommerce link building can propel a company’s online presence- boosting brand awareness, reaching a broader target audience, and driving surges in search traffic.

LinkGraph, a leading provider of backlink generator services, offers a series of comprehensive guides to leverage this essential facet of digital marketing.

This post will reveal top-tier link building strategy, demystify backend terminology like anchor text, domain authority and even dive into how guest posts can benefit an ecommerce brand.

Keep reading to discover how a tailored ecommerce link building strategy can revolutionize your online visibility and overall sales.

Key Takeaways

  • Link building is a crucial SEO technique for ecommerce businesses to gain exposure and improve search rankings.
  • LinkGraph offers a powerful backlink generator and analyzer for high-quality backlink profiles.
  • Ecommerce link building helps drive targeted traffic and increase sales for online stores.
  • Relevancy, quality, and engaging content are key factors in successful link building.
  • Conducting competitor analysis and effective outreach campaigns can enhance link building strategies.

What is Link Building?


Link building is an SEO technique that involves getting other sites to link back to your own. For ecommerce businesses, this can be crucial as it helps gain exposure, drive search traffic, and improve a site’s domain authority.

To succeed in link building, a reliable tool is needed. Enter LinkGraph, the backlink and ecommerce link building service that features a powerful backlink generator and analyzer.

It ensures a high-quality backlink profile using Google compliant strategies, making it a safe choice for your ecommerce link building strategy. Rest assured, LinkGraph has got your back!

Why is Link Building Valuable for SEO?

Link building is more than just getting links back to your ecommerce site. It’s about linking the right way that plays well with search engines. SEO benefits a lot from a proper link building strategy, and here’s why.

The main feather in link building’s cap is, it improves your site’s visibility on search engine results. This is because search engines like Google view links to your site as votes of confidence, positively affecting your site’s search ranking.

  • Links from relevant sites boost your site’s authority in Google’s eyes, leading to a higher ranking.
  • Using targeted keywords as anchor text can increase your site’s relevancy for those keywords.
  • Brand mentions, whether the link is ‘dofollow’ or ‘nofollow’, can improve visibility and authority.

Speaking of ecommerce link building, it can also help drive targeted traffic to your site. This kind of traffic is a gold mine since it’s made up of individuals who are actively interested in your products or services.

Having understood the impact of link building on SEO, it becomes apparent how important it is to engage in high-quality ecommerce link building services like LinkGraph. With them, your ecommerce business gets the boost it needs in no time!

What is Ecommerce?


Ecommerce, short for electronic commerce, refers to the buying and selling of goods or services online. It’s where business happens in cyberspace, with ecommerce brands setting up a virtual storefront on a web page or through marketplaces. Whether it’s books, clothing, or digital products, they could be sold on an ecommerce site.

If you’re thinking about setting up an ecommerce business, chances are you’ll have a product page for every item you’re selling. These individual product pages are your online shop’s bread and butter, where sales conversions and customer service happen. It’s like having a salesperson who works 24/7 to display your products to potential customers.

But running an ecommerce site isn’t just about having an appealing product page. You’ll need a robust marketing strategy involving email marketing for customer retention, fraud prevention measures, and of course, a user-friendly interface for a positive user experience.

LinkGraph’s ecommerce link building comes into the picture as it can help boost your site’s visibility online. With more people seeing your product page, your ecommerce store stands a chance of growing bigger and increasing sales.

How is Ecommerce Related to SEO?


Ecommerce and SEO, they’re like two peas in a pod. Without SEO, an ecommerce business will find it challenging to make noise in the cybermarket’s clamor. It’s where LinkGraph’s ecommerce link building services play a leading role!

When building an ecommerce website, it’s crucial to optimize it for search engines. SEO techniques such as keyword research, content marketing, and link building, among others, help a site become more visible to search engines. A well-optimized ecommerce site is more likely to appear on the top of search engine results pages (SERPs), thereby attracting more visitors.

SEO doesn’t just help bring traffic to an ecommerce site. It specifically attracts relevant traffic — those who are likely interested in the ecommerce store’s offerings. This is particularly achieved through ecommerce link building as it creates links that are relevant to the target audience.

Regardless of the type of ecommerce business, SEO is immensely valuable. It drives site visits, enhances user experience, and ultimately, can lead to higher conversions and sales.

Combined with effective marketing strategies and high-quality customer service, SEO can help any ecommerce brand succeed.

The key? Go with a reputable ecommerce link building services provider like LinkGraph. They’ve got the right link building tactics to help propel your brand to success.

What is Ecommerce Link Building?

Ecommerce link building is a specialized subset of general link building. The main goal is similar: to get high-quality, relevant backlinks to your ecommerce site. Yet, it’s customized to meet the unique needs of an ecommerce brand.

It’s all about making the site visible to search engines and potential customers, increasing website traffic and, eventually, driving sales. LinkGraph, with its top-tier ecommerce link building services, creates backlinks that add value to your ecommerce site. They help improve its search ranking, drive search traffic, and enhance the overall user experience.

But how exactly does LinkGraph do it? There are actually several ecommerce link building tactics that LinkGraph uses:

Guest Blogging: Crafting quality content for influential blogs in the same niche, with backlinks leading to your ecommerce site.

Resource Page Link Building: Getting a mention on high-authority resource pages relevant to your brand.

Product Reviews: Encouraging popular bloggers or influencers to review your products, providing a link back to your site.

Brand Mentions: Turning unlinked brand mentions into links by reaching out and asking the site owner to add a link.

With LinkGraph, your ecommerce business gets a strategy tailored to your needs. The team uses advanced SEO tools like ahrefs for a thorough backlink analysis and consistently follows Google compliant link building strategies.

The result? A quality link profile that boosts your ecommerce site’s search engine standing, driving valuable search traffic your way. From your homepage link to product page backlinks, LinkGraph gets it all done the right way!

7 Things to Remember on Ecommerce Link Building

Link building for ecommerce sites is no walk in the park, especially with intense competition online. But if you have learned anything from this article, remember these crucial points.

First and foremost, relevancy is key. With ecommerce link building, the goal is not just to get any links but to get links that are relevant to your brand and offerings. There’s no point in having a blog in the automotive industry linking to your lingerie ecommerce site, right?

Secondly, quality over quantity. Flooding your site with low-quality links could hurt more than help. Google prefers fewer high-quality backlinks. That’s why tools like LinkGraph’s backlink analyzer come in really handy for ensuring backlink quality.

Finally, crafting engaging content goes hand in hand with successful link building. Whether it’s email marketing, guest posts, or your product page descriptions, make sure the content is high-quality and offers value to your target audience. Link building experts at LinkGraph acknowledge this and can help craft such content for your ecommerce site. Just remember to play it smart with your ecommerce link building – LinkGraph can help you do exactly that!

1. Optimize Your Webpage


When discussing ecommerce link building, you cannot leave page optimization off the table. The first step to standing out in the SERPs is making sure your web pages are tailored for search engine performance. And that’s not just your homepage, mind you. Every page counts, from your product pages to your informational blog posts.

Keywords are a big part of webpage optimization. A well-optimized webpage, after all, performs better on the back of strong keyword planning. You don’t want your muffin store’s web page to show up when people search for “pet store”, do you? That’s why keyword research is an integral part of this.

A whopping inflow of high-quality backlinks won’t matter if your webpage doesn’t offer a solid user experience. This includes elements like mobile compatibility, page loading speed, and site navigation.

Lastly, LinkGraph’s ecommerce link building services leverage their link building experts’ expertise to optimize your web page. They ensure appropriate on-page SEO, smooth user experience, and a webpage that catches both the user’s and search engine’s attention.

So, you can focus on running the ecommerce store, while they strive to optimize your webpage for you.

2. Perform Reliable Target Audience Research

Knowing your target audience is the crux of any successful ecommerce link building strategy. This starts with conducting a detailed target audience research. This can help you understand who your potential customers are, what they want, and how you can reach them.

In ecommerce link building, understanding your target audience can help you figure out the most effective way to reach them. Are they active on social media? Do they read blogs? What are their favorite online platforms?

With this information, you can work on creating high-quality backlinks on the platforms they frequent.

But how indeed can you conduct a reliable target audience research? Here are a few steps to follow:

  • Review your current customer data: Look closely at who is already buying from you.
  • Analyze your competitor sites: Identify who they are targeting and see if you might be overlooking potential audience segments.
  • Utilize SEO tools like google ads, keyword research, and analytics to explore key demographics.

LinkGraph’s ecommerce link building services can help carry out this vital audience research. With tools and insight at their disposal, they can effectively determine who your target audience should be.

Alongside, they can craft backlinks that are tailored for those audiences, boosting your chances of reaching the right people at the right time. Isn’t that terrific?

3. Construct World-Class Informative Pages

Your ecommerce store is more than just a product showcase. Your customers aren’t just buying a product – they’re investing in your brand. By constructing world-class informative pages, you provide them with valuable information and establish your brand as a reputable entity.

It’s about being more than just an ecommerce site; it’s about being a resource. A blog post is a great example of an informative page that can be included on your ecommerce site. You can explore various article categories relevant to your brand, offering insights and advice.

Unable to spit out engaging blog posts? No worries! LinkGraph’s team can help you craft quality content that resonates with your audience.

Creating world-class informative pages is a multifaceted process. Here are key components to consider:

  • Compelling content: Be it product descriptions, blog posts, or how-to guides make them informative, engaging, and well-written.
  • Visuals: A picture speaks a thousand words, right? So, invest in high-quality images, infographics, or videos to add value and attractiveness to your pages.
  • SEO principles: From header tags to Meta descriptions and keyword optimization, ensure that your pages are SEO-friendly.
  • CTAs: Calls-to-Action guide visitors towards desirable outcomes, such as making a purchase, subscribing, or contacting you.

By constructing world-class informative pages and coupling them with LinkGraph’s effective ecommerce link building, you can steer your ecommerce store towards increased visibility and customer engagement.

With high-quality information-filled pages and relevant backlinks, the user experience on your site can rocket, and so can your chances of winning over customers.

4. Conduct Competitive Analysis to Gather Competitor Links


“Keep your friends close, your enemies closer”, they say. This notion rings true in ecommerce link building too.

A comprehensive competitive analysis is crucial to understand where your competitors are getting their backlinks from. You may not want to replicate their strategy exactly, but this process can certainly shed light on potential link building opportunities.

Competitor analysis gives you a peek into what’s working in your market. It can reveal which sites are backlinking to your competitors, and you can aim to get those sites to link back to you too.

Remember, if they’re linking to your competitors, that means they’re relevant to your industry, which can tick off that important relevancy box in your link building checklist.

The process might seem daunting, but fear not! LinkGraph’s SEO tools can simplify this process for you. Using a tool like Ahrefs, they can swiftly perform an in-depth link profile review of your competitors and use this information to further refine your link building strategy.

LinkGraph’s comprehensive competitor link analysis can also help you understand the domain authority of the sites your competitors are linked to. Higher domain authority typically translates to a more significant impact on your search ranking, making it a critical factor to consider.

So, conduct that competitive analysis, gather those competitor links, and reach out to those sites! It’s like getting a roadmap to your treasure – valuable backlinks.

5. Start Outreach Campaigns

Outreach is to ecommerce link building what oxygen is to humans. It’s essential! Yet, effective outreach is not just about blasting everyone with generic emails. It’s about crafting personalized pitches and reaching out to the right people at the right time.

It’s about finding that blogger whose audience will love your product or that site owner who would appreciate the value your webpage offers. It’s about building relationships and winning backlinks that count.

Equally important is knowing how to pitch. Knowing who to email isn’t enough; knowing what to say is just as crucial. Each email needs to be well-crafted, personalized, and engaging. It needs to sell the value you’re bringing to their readers – enough to warrant a backlink.

Overwhelmed? Don’t panic! LinkGraph’s ecommerce link building services include effective outreach campaigns.

They’ve mastered the art of outreach – crafting personalized emails, selecting the right influencers, and utilizing effective outreach techniques – ensuring you get the most out of each outreach effort. Let professionalism and personalization reign with LinkGraph’s outreach campaigns!

6. Link Unlinked Mentions


Unlinked mentions – they are potential goldmines in your ecommerce link building strategy. These are instances where your ecommerce brand gets a mention, but there’s no link back to your site. They often occur in online articles, discussion forums, social media, or blog posts.

Believe it or not, they’re ripe opportunities begging for your attention! The first step is to track these unlinked mentions. There are several online tools specifically designed for this, leaving no stone unturned.

Once you have identified these mentions, you can reach out to the site owners or authors requesting them to add a link to your site. The idea is simple, if someone liked your product or resource enough to mention it, they might not mind placing a link back to your site.

It’s also a win-win situation. You get a valuable backlink, and the site owner provides their audience with an easy way to reach more information. LinkGraph’s ecommerce link building services can assist in this process as well.

Their team can effectively track down those unlinked mentions and subsequently reach out. Combine these efforts with a powerful SEO strategy and watch your ecommerce business’s search traffic soar!

7. Release Compelling Content


For successful ecommerce link building, content is king. Releasing compelling content is a vital piece of the puzzle as it’s what earns those coveted backlinks in the first place.

For instance, let’s say you wrote a blog post offering actionable tips on using your products. A reader finds it so valuable they link back to it in their blog – voila, you’ve earned yourself a backlink!

Content holds the power to draw visitors, keep them engaged, and make them stay. Whether it’s an insightful blog post, a quirky infographic, a detailed product page description, or a lively social media post, the ripple effect can be astonishing.

The catch is, your content must be valuable. It needs to address your audience’s wants, needs, and pain points.

Content that consistently delivers value is more likely to earn backlinks, as it is what other sites would want to share with their users.

Take a deep breath though, LinkGraph’s ecommerce link building services has it all under control. They have a pool of content experts who know just how to craft compelling content. Engaging, SEO-friendly, and information-rich, their content brings you that step closer to earning those precious backlinks, consequently sending your ecommerce site to new heights.


Ecommerce link building is a powerful tool for any online business aiming for success. Your ecommerce website should consider content marketing to enhance customer retention. Aside from other techniques such as influencer marketing, this strategy is good for SEO.

From enhancing visibility on search engines to driving qualified traffic, building strong relationships, and improving credibility, its importance cannot be overstated.

Ultimately, crafting a robust ecommerce link building strategy comes down to understanding your target audience, optimizing your webpage, identifying and leveraging unlinked mentions, conducting in-depth competitor analysis for gathering competitor links, and releasing engaging content.

When done right, with aids like LinkGraph’s high-quality ecommerce link building services, it can power your ecommerce venture towards sustainable success!

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