Unlocking Higher Earnings: Leveraging QA Testing for SEO to Enhance Traffic Revenue

Capturing the coveted top spots in search engine results pages (SERPs) often hinges on the smallest details, details that quality assurance (QA) testing for search engine optimization (SEO) can uncover and correct.

By meticulously combing through a website, QA testing ensures that SEO tactics are not only implemented but also optimized to forge a path to increased search rankings and, subsequently, revenue.

As the line between technical robustness and SEO effectiveness blurs, the role of QA testing emerges as an indispensable aspect of a strategic SEO approach.

Leveraging QA can unveil the minutiae that hinders a site’s potential to draw quality traffic and sustain user engagement.

Keep reading to explore how QA testing aligns with innovative SEO strategies to elevate traffic revenue.

Key Takeaways

• Quality Assurance (QA) Testing Enhances SEO Strategies, Focusing on User Experience to Bolster Search Rankings and Revenue
• LinkGraph’s SEO Services Employ the SearchAtlas SEO Tool, Prioritizing Technical Health and User Engagement for Optimal Outcomes
• Comprehensive Link Analysis and Validated Code Are Essential to LinkGraph’s Approach to Improve Search Engine Rankings and Traffic Revenue
• Accurate Semantic Markup, Schema, and URL Structuring Through LinkGraph’s SEO Optimizations Lead to Increased Organic Traffic and Profitability
• Data-Driven SEO Revisions, Supported by QA Analytics, Guide Strategic Changes That Maximize Organic Traffic and Revenue for LinkGraph’s Clients

Integrating QA Testing With SEO Strategies

In the current digital landscape, the alchemy of blending Quality Assurance (QA) testing with potent SEO strategies emerges as a pivotal factor for businesses aiming to amplify their search rankings and, consequently, their revenue.

SEO performance no longer hinges solely on traditional metrics; it requires a meticulous identification of indicators that confer a granular insight into website performance.

Aligning QA objectives with SEO goals establishes a robust foundation for this endeavor, fostering a symbiotic workflow where QA testing functions as a vigilant sentinel, ensuring that each SEO tweak aligns with the overarching quest for supreme user experience and content efficacy.

This strategy predicates regular monitoring and agile adjustments to SEO tactics, keeping businesses steps ahead in the ever-shifting SERPs—poised to claim their share of quality traffic and revenue.

Identifying Key SEO Performance Indicators

The crucible of modern SEO demands the vigilance of identifying precise performance indicators that transcend mere keyword rankings and instead, encapsulate the multi-faceted aspects of digital visibility. Cutting-edge companies like LinkGraph integrate sophisticated methodology through their SearchAtlas SEO tool, executing free SEO audits that scrutinize aspects such as CTR, bounce rate, and time on page to extract actionable insights.

As businesses vie for digital predominance, the correlation between search engine results and the underlying technical health of a website cannot be understated. To bolster their clients’ digital success, LinkGraph’s SEO services concentrate on refining site speed, mobile-responsiveness, and web accessibility, elements that covertly shape a visitor’s journey and influence collective SEO outcomes.

Aligning QA Objectives With SEO Goals

LinkGraph’s comprehensive SEO services acknowledge the pivotal role QA testing plays in optimal website optimization. Emphasizing a holistic SEO content strategy, the agency melds QA checkpoints with SEO landmarks, ensuring every web page not only meets technical excellence but also resonates with user search intent, thereby enhancing search traffic and monetizing user engagement effectively.

An unwavering commitment to stringent QA processes aligns perfectly with the meticulous requirements of on-page SEO services at LinkGraph. Their adept SEO experts scrutinize every element, from website accessibility to meta-data alignment, guaranteeing that every touchpoint is primed to convert visitors into buyers and amplify the company’s revenue through organic search traffic.

Establishing a Collaborative Workflow

At LinkGraph, the integration of QA testing into the fabric of SEO strategies necessitates a collaborative workflow that transcends the silos traditionally seen in digital marketing agencies. By fostering an environment of constant communication between SEO specialists and QA professionals, the company ensures an interwoven approach, leading to high-caliber website performance and unwavering user satisfaction.

The firm’s employment of the SearchAtlas SEO tool signals a paradigm shift toward real-time collaboration where technical SEO issues are not just identified but addressed simultaneously, thus accelerating the optimization process. This strategic collaboration empowers clients to steadfastly climb the search engine rankings ladder, all the while optimizing the capacity to generate leads and enhance their revenue stream.

Regular Monitoring and Fine-Tuning SEO

Embracing regular monitoring and the fine-tuning of SEO is akin to navigating a vessel through the ever-changing currents of the web; it is an imperative, ongoing voyage that ensures a website remains congruent with the fluid dynamics of search algorithm updates. LinkGraph’s SEO services excel in this realm, applying the SearchAtlas SEO tool to provide clients with the vigilance necessary for continuous refinement, effectively bolstering web traffic and burgeoning revenue streams through precision and adaptability.

The art of fine-tuning SEO, a necessary ploy in the quest for higher earnings, resonates deeply with the attentiveness to detail embraced by LinkGraph. The firm’s professionals deftly employ diagnostics and analytics to revise and enhance SEO strategies, guaranteeing that every iteration resonates with the target audience’s evolving behavior, propelling both search ranking ascendancy and a customer-focused presentation of relevant, engaging content.

The Impact of QA Testing on Organic Traffic

The pursuit of climbing search engine rankings and achieving higher revenue is fundamentally anchored in the user experience delivered by a website.

Quality Assurance (QA) testing serves as a critical conduit for appraising and enhancing the user journey, from the initial click to conversion.

It scrutinizes and optimizes multiple facets of the digital user interface, with a particular focus on analyzing user experience enhancements, measuring load time improvements, and reaping the SEO benefits of error-free websites.

As part of a comprehensive SEO approach, LinkGraph systematically implements QA processes to identify and eliminate barriers that could impede a seamless user interaction, thereby setting the stage for increased organic traffic and, ultimately, bolstering the financial performance for their clients.

Analyzing User Experience Enhancements

Within the realm of SEO, user experience (UX) stands as a paramount factor influencing organic traffic and revenue. LinkGraph’s SEO services employ a rigorous QA testing protocol, which meticulously assesses user engagement and interaction to pinpoint areas for enhancement, ensuring that every visitor’s experience aligns with the brand’s promise and user expectations, thus bolstering the potential for conversion.

Under the vigilant analysis by LinkGraph’s competent team, UX enhancements go beyond mere aesthetic appeal, delving into the realms of functionality and accessibility. The firm’s deployment of the SearchAtlas SEO tool ensures that these enhancements are accurately measured and reinforced by data, culminating in a sophisticated user journey that not only satisfies search term queries but converts passive visitors into active, revenue-generating customers.

Measuring Load Time Improvements

LinkGraph’s Meticulous Attention to Load Time Improvements epitomizes the company’s commitment to bolstering SEO success and organic traffic revenue. Recognizing the critical impact of page load speeds on user experience and search engine preference, their SEO experts leverage website analytics tools to methodically measure and enhance this facet, ensuring swift site performance that captivates visitors and sustains their engagement.

The agility of LinkGraph’s SearchAtlas SEO tool in identifying and rectifying slow-loading pages is instrumental in maintaining a competitive edge in search rankings. By systematically analyzing load times and implementing strategic optimizations, LinkGraph aids clients in reducing bounce rates and increasing visitor retention, directly influencing the potential for heightened organic revenue.

SEO Benefits of Error-Free Websites

An error-free website is not a luxury but a necessity in the realm of SEO, where clean, streamlined coding translates into more favorable search engine evaluations. LinkGraph’s SEO services prioritize the identification and correction of these technical errors, ensuring that the websites they manage are poised for optimal search engine results, which translates to higher organic search traffic and increased revenue for their clients.

Through diligent QA testing, LinkGraph’s team ensures that the digital interfaces they refine are devoid of errors that can derail user experience and search engine crawlers alike. Their commitment to creating an impeccable online presence means that every customer interaction is smooth and gratifying, directly contributing to stronger search presence and superior revenue outcomes.

Improving Site Health With SEO-Focused QA Testing

At the heart of amplifying revenue through increased traffic lies the meticulous process of SEO-focused QA testing—an approach that elevates site health to new heights.

In the intricate web of digital landscapes, maintaining site integrity is paramount.

Embracing comprehensive link analysis, ensuring codebase refinement through HTML/CSS validation, and securing flawless mobile responsiveness are three pillars that LinkGraph consistently upholds to enhance user experiences and search engine rankings.

These rigorous practices form an essential trinity that fortifies a website’s infrastructure, fully optimized for both search engines and the user—essential steps for any company intent on optimizing their digital assets for peak performance and profitability.

Conducting Thorough Link Analysis

A crucial element in the intersection of SEO and QA testing lies in conducting a Meticulous Link Analysis. LinkGraph’s expertise ensures that a website’s backlink profile is scrutinized with precision, employing the latest tools like the SearchAtlas SEO tool to identify and resolve broken links, eliminate harmful backlink patterns, and fortify the integrity of the site’s link structure, which is instrumental in soaring search engine rankings and driving substantial traffic revenue.

With a steadfast commitment to detail, LinkGraph deploys white label link-building strategies that align with white-label SEO services, both designed to enrich the link ecosystem of a client’s web page. This hands-on approach not only elevates domain authority but also refines the user’s journey through streamlined navigation, facilitating a seamless flow of quality traffic that is more likely to convert and contribute to higher earnings for businesses.

Validating HTML/CSS for SEO

Within the domain of SEO, the validation of HTML and CSS is not merely a technical formality but a strategic endeavor that LinkGraph meticulously undertakes to optimize websites for search engines. The seamless weaving of validated code into the fabric of a web page not only eradicates errors but also streamlines the site’s functionality, ensuring that it adheres to web standards that search engines valorize.

LinkGraph champions this practice as an integral part of their SEO offerings, recognizing that a website built on clean, robust code is more likely to be favorably indexed and ranked. This precise attention to the backbone of a website inadvertently enhances user experience, fostering a conducive environment for visitors to linger and engage—factors that ultimately contribute to increased organic traffic revenue.

Ensuring Mobile Responsiveness

In a mobile-first digital era, ensuring mobile responsiveness is a critical aspect of LinkGraph’s SEO services that directly impacts a site’s search engine rankings and user experience. The expert team at LinkGraph rigorously tests and refines websites across various devices and screen sizes to secure their usability and optimization for mobile users.

This meticulous approach bolsters the site’s mobile user engagement, a crucial determinant of search traffic and revenue potential: by providing an impeccable mobile experience, LinkGraph sets the stage for users to interact with content and complete desired actions with ease and satisfaction, driving the metrics that matter for search visibility and earnings.

• Screen size optimization ensures content is readable and navigation is effortless on any device.
• Touchscreen functionality testing confirms seamless interaction for mobile users.
• Mobile speed enhancements reduce bounce rates and promote longer sessions.

Essential SEO QA Tests to Increase Revenue

As businesses seek to solidify their digital footprint and augment their earnings, the fusion of QA testing with SEO has emerged as a strategic bedrock.

Revelations from SEO-focused QA testing play a crucial role in sculpting a website’s stature in the eyes of search engines and its allure for users.

Title Tag and Meta Description Review, Content Quality Analysis, and Image Optimization Checks stand as pivotal diagnostic procedures that uncover latent potential within websites, propelling them towards greater visibility, enhanced user attraction, and ultimately, a fortification of revenue streams.

Title Tag and Meta Description Review

LinkGraph’s SEO services rigorously evaluate title tags and meta descriptions, recognizing their critical role in search engine rankings and click-through rates. This facet of QA testing serves as a dual-edged sword, drawing in search traffic through precision-aligned search terms while providing a snapshot of the content’s value proposition, enticing users to engage with the webpage.

The company’s seasoned SEO specialists meticulously craft and test these crucial HTML elements to ensure they are not only keyword-rich but also compelling and reflective of the content’s core message. This deliberate calibration is designed to maximize user interest and foster higher SERP placements, thereby unlocking the potential for increased organic traffic and revenue.

Content Quality Analysis

LinkGraph’s SEO services underscore the imperativeness of thorough content quality analysis as a cornerstone for SEO success and driving revenue. By rigorously evaluating content for relevance, readability, and keyword optimization, their experts ensure that each piece aligns perfectly with user intent, thereby improving SERP positions and user engagement metrics.

Their team leverages the capacity of the SearchAtlas SEO tool to dissect and refine the content architecture, eliminating redundancy and enhancing the semantic richness. This meticulous approach significantly impacts search engine trust and user satisfaction, crucial for funneling quality traffic into meaningful interactions and increased revenue.

Image Optimization Checks

LinkGraph’s SEO services recognize image optimization as a pivotal component in SEO success. By ensuring images are properly compressed without compromising visual quality, the agency ensures faster page load times and improved UX, contributing to a higher rank in SERPs and more significant traffic revenue.

• Compression techniques maintain image quality while reducing file size to expedite loading times.
• Descriptive, keyword-rich file names and alt attributes to enhance image visibility in search results.
• Responsive image sizing adapts to different screens, contributing to optimal mobile user experience.

The agency’s meticulous image optimization checks extend to the strategic use of alt text, not just for accessibility but for feeding search engines with contextual information. This synergy of technical SEO prowess and user-centric content goes beyond standard optimizations, transforming images into potent instruments for engagement and conversion.

Leveraging QA for Better Keyword Optimization

In an arena where nuance and precision dictate the victors, the confluence of Quality Assurance (QA) testing and Search Engine Optimization (SEO) coalesces to sharpen the edge of digital marketing efforts.

The methodical execution of keyword density and placement tests, the careful integration of semantic markup and schema, and the strategic evaluation of URL structure and hierarchy, stand as critical processes in the meticulous quest to refine websites for peak search engine appeal.

Together, these practices empower businesses to optimize their online presence, ensuring their content resonates with precision and relevance in search queries, thereby amplifying their traffic revenue.

Keyword Density and Placement Tests

Within the arsenal of LinkGraph’s SEO services, precise monitoring of keyword density and placement emerges as a critical tactic for ascending the echelons of search engine results. The agency’s seasoned SEO experts apply a meticulous balance, utilizing the SearchAtlas SEO tool to exact a density that resonates with algorithms without compromising the readability vital for retaining user attention and interest.

Keyword placement tests transcend mere occurrence; they involve strategic positioning to harness the latent power of search terms in titles, headers, and the opening paragraphs. LinkGraph’s deliberate approach ensures that primary keywords are not only integrated naturally but are placed where search engines and visitors alike are most likely to note their relevance, bolstering search ranking and enhancing the propensity for user engagement and conversion.

Semantic Markup and Schema Testing

LinkGraph’s integration of semantic markup and schema testing within its SEO services capitalizes on the nuanced facets of search engine algorithms. This advanced strategy ensures that the structured data embedded in web pages is accurately interpreted by search engines, enhancing the digital blueprint of the site and paving the way for rich snippets that capture user attention and drive clicks in search engine results.

This meticulous application of semantic intelligence via schema allows LinkGraph to tailor the narrative of a site within the search landscape. By optimizing structured data, the company guarantees that a website communicates its context with clarity to search engines, improving visibility and positioning the business for an uptick in organic traffic and revenue growth.

URL Structure and Hierarchy Evaluation

At LinkGraph, the experts recognize that a strategically formulated URL structure and hierarchy are paramount for search engine understanding and user navigation. Their rigorous evaluation process assesses the clarity and logic of a website’s URL syntax, ensuring that it effectively communicates the content’s organization and theme to search engines, which is intrinsic for achieving optimal search engine rankings and enhancing organic traffic revenue.

The company’s meticulous attention to SEO ensures that every URL is not only concise and free of convoluted strings but also rich with target search terms, facilitating easier indexing and improved user experience. This focus on URL optimization is part of LinkGraph’s dedication to crafting digital pathways that lead to a significant uplift in traffic revenue, solidifying a brand’s presence in the fiercely competitive digital marketplace.

Boosting Crawl Efficiency Through Rigorous QA

Strategically heightening a website’s visibility hinges upon the seamless navigation of search engines through its digital architecture.

Recognizing the imperative of thorough SEO and QA synergy, LinkGraph focuses on fine-tuning the technical aspects that facilitate robust crawl efficiency.

From the meticulous detection of crawl errors and broken links that impede search engine access, to the precise optimization of XML sitemaps for coherent content structure comprehension, and the strategic streamlining of robots.txt files to enhance indexing prowess, these technical adjustments are critical in crafting an unobstructed digital pathway.

Such enhancements not only prime a website for superior indexing by search engines but also set the stage for an uptick in organic traffic, thereby elevating potential revenue for businesses plunging into the digital marketplace.

Detecting Crawl Errors and Broken Links

In the relentless efforts to optimize websites for search engines, LinkGraph understands that detecting crawl errors and broken links is quintessential for a fortified SEO strategy. Their experts are adept at utilizing state-of-the-art tools, skillfully navigating the web’s intricate matrix to uncover and rectify these technical impediments, a critical maneuver to enhance search engine accessibility and, consequently, elevate organic traffic revenue.

LinkGraph’s meticulous approach to quality assurance includes the rigorous identification of broken links, which are notorious for undermining a site’s SEO integrity. Through comprehensive scans and iterative refinement, the agency ensures that each link functions seamlessly, thereby sustaining the site’s credibility in the digital ecosystem and fostering an environment conducive to increased search traffic and revenue generation.

Optimizing XML Sitemaps

A robust online presence in the competitive digital marketplace hinges on the clarity and coherence of a website’s architecture, revealing the paramount need to optimize XML sitemaps. Through LinkGraph’s SEO services, XML sitemaps undergo a refinement process, ensuring they accurately delineate website content structure to search engines, bolstering crawl efficiency and elevating visibility.

LinkGraph’s proficiency in the technical realm is demonstrated by their meticulous optimization of XML sitemaps, a strategic move that enhances search engines’ capacity to index a site’s content efficiently. This focus on precision, aimed at maximizing search exposure, acts as a catalyst for driving more organic traffic to a website, augmenting the potential for increased revenue generation.

Streamlining Robots.txt for Improved Indexing

LinkGraph’s expertise extends to the critical task of streamlining robots.txt files, ensuring that search engine crawlers are expertly guided through a website’s significant pages: a strategic emphasis which directly influences a website’s indexing efficiency and organic traffic revenue. Through this optimization, LinkGraph affirms its commitment to clear directives within the robots.txt file, curtailing unnecessary crawl activity on irrelevant sections and channeling efforts towards content-rich areas conducive to higher search engine rankings.

By appropriately configuring the robots.txt, LinkGraph adeptly safeguards clients’ SEO interests, promoting an improved indexing protocol that can significantly accelerate traffic growth and boost revenue. This refined approach to robots.txt file management exemplifies their command of technical SEO, demonstrating an unwavering determination to ensure that search engines can effortlessly discover and prioritize the content most pertinent to generating organic traffic and earnings.

The Role of QA in Enhancing on-Page SEO

The pursuit of maximizing earnings through refined search engine optimization necessitates an in-depth focus on on-page factors that influence both search rankings and user experience.

Recognizing this, LinkGraph’s SEO services implement rigorous Quality Assurance (QA) testing, meticulously examining on-page elements like heading tags, internal linking structures, and content readability.

This strategic approach ensures that every on-page component is not only aligned with search engine guidelines but also crafted to meet user needs, thereby fostering enhanced organic traffic and boosting revenue potential.

Checking Heading Tags and Structure

LinkGraph’s SEO services place considerable emphasis on the critical examination of heading tags and structure. Their rigorous QA testing assures that heading tags are used properly, implementing a hierarchy that enhances readability and keyword emphasis for search engines and users alike.

With a sharp eye on SEO best practices, LinkGraph ensures that headings on each web page are not only semantically organized but also strategically integrated to encapsulate core topics and subtopics. This alignment aids in establishing clear thematic sections, which contribute significantly to improved search engine rankings and user navigation, potentially multiplying traffic revenue.

Evaluating Internal Linking Strategies

LinkGraph’s expertise in SEO minutely evaluates internal linking strategies, understanding that apt connections between pages can dramatically impact a site’s search engine visibility and user navigability. By assessing the relevance and quality of these internal pathways, the firm ensures users and search engines can discover high-value content efficiently.

Ensuring that each link serves a purpose for the visitor and establishes context within the content ecosystem, LinkGraph’s team hones a site’s link structure to reinforce topical authority and distribute page authority strategically. This meticulous approach directly correlates with a more immersive user experience and elevated organic search standings:

• Strategic link placement fosters comprehensive content exploration.
• Anchor text relevance reinforces content context for users and search engines.
• Auditing of internal links ensures the elimination of broken pathways that deter optimal site performance.

Assessing Content Readability for SEO

In the intricate dance of on-page SEO, content readability stands as a cornerstone, directly impacting user engagement and search engine rankings. LinkGraph meticulously assesses the readability of website content, ensuring the text is easily consumable by both users and search algorithms, a step that significantly amplifies the potential for organic traffic and associated revenue.

Through a precise QA process, LinkGraph’s SEO services elevate content clarity, effectively enhancing user experience and dwell time—an influential factor in SEO efficacy. The firm’s commitment to optimizing readability aligns with the pivotal goal of converting intricate information into easily digestible content for visitors, fostering an environment where increased traffic contributes to elevated earnings.

Utilizing QA Analytics to Drive SEO Revenue

In the relentless pursuit of enhancing digital profitability, businesses are turning to the transformative power of Quality Assurance (QA) analytics to drive their Search Engine Optimization (SEO) endeavors.

Intelligent interpretation of traffic data unveils key insights, providing a roadmap for optimization strategies that not merely attract visitors but catalyze conversions.

Consequently, precise tracking of conversion rates post QA interventions reveals the tangible impact of meticulously orchestrated changes.

By anchoring SEO revisions in a bedrock of data, firms ensure that their strategic adjustments are not mere shots in the dark but rather pointed, revenue-boosting maneuvers tailored to the complex dynamics of web traffic and user behavior.

Interpreting Traffic Data for SEO Insights

Gleaning actionable insights from traffic data stands at the forefront of LinkGraph’s SEO services. Employing advanced tools to parse through website analytics enables the firm to distill complex data streams into strategic, SEO-fueling intelligence: a process critical for identifying growth opportunities and optimizing user pathways.

This intelligence extends beyond mere numbers; it scrutinizes user behavior patterns, engagement levels, and conversion pathways to tailor SEO tactics that resonate with the intended audience. By contextualizing this data, LinkGraph crafts precise marketing strategies that elevate the relevance and reach of their clients’ digital content, forging a path to enhanced traffic revenue.

Tracking Conversion Rates After QA Interventions

In the intricate process of fine-tuning a website’s SEO strategy, tracking conversion rates post QA interventions is a critical barometer of success. LinkGraph’s SEO services deftly apply rigorous QA testing to illuminate pathways for optimizing user interactions, which in turn, can catalyze substantial improvements in conversion rates and, therefore, profits.

Ongoing analysis of these conversion metrics provides LinkGraph’s clients with tangible evidence of their SEO strategies’ impact on the bottom line. By systematically recording changes in conversion rates following every QA-enhanced update, their methodology not only validates the efficacy of optimizations but also steers future SEO efforts to further elevate traffic revenue.

Implementing Data-Driven SEO Revisions

In the realm of digital marketing, data is sovereign, guiding informed strategies and operative changes. LinkGraph’s SEO services capitalize on this paradigm, deploying data-driven SEO revisions honed by QA analytics to ensure strategic changes are not arbitrary but systematically designed to enhance search engine visibility and user experience, thereby amplifying the potential for revenue acceleration.

This approach to revising SEO tactics is firmly rooted in the interpretation of granular data. By tying each adjustment to empirical evidence from website analytics, LinkGraph empowers its clients to see their web presence not as static but as dynamic architectures shaped by both visitor behavior and search engine algorithms, setting the stage for sustained growth in organic traffic and increased profitability:

1. Data interpretation signifies targeted SEO enhancements for content visibility.
2. Revisions are rigorously tested to validate their impact on user engagement and conversion rates.
3. Continuous refinement through data ensures a never-ending cycle of SEO improvement and revenue growth.

Conclusion

In conclusion, unlocking higher earnings through leveraging QA testing for SEO is crucial to enhancing traffic revenue.

By strategically integrating rigorous QA testing with SEO practices, businesses can ensure their websites not only comply with search engine guidelines but also provide excellent user experience.

LinkGraph’s meticulous approach identifies key performance indicators, aligns QA objectives with SEO goals, and establishes collaborative workflows that guarantee optimized web performance.

Regular monitoring and adjustment of SEO strategies, coupled with detailed testing, such as link analysis and mobile responsiveness, lead to healthier sites and improved search rankings.

The focused evaluation of on-page elements including content, images, and URL structure, as well as enhancing crawl efficiency, empowers businesses to rank higher, attract quality traffic, and ultimately, increase their revenue.

Using data-driven insights to inform SEO revisions, LinkGraph ensures that SEO strategies are precise and impactful, driving sustained growth in organic traffic and profitability.