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Unlocking the Power of Natural Backlinks: Expert Advice

By The LinkGraph Team on Oct 20, 2023 - 20 minute read

Unlocking the Power of Natural Backlinks: Expert Advice Boosting a website’s SEO requires utilizing judicious and effective strategies, especially when trying to work on natural backlinks. LinkGraph, […]

Unlocking the Power of Natural Backlinks: Expert Advice

Boosting a website’s SEO requires utilizing judicious and effective strategies, especially when trying to work on natural backlinks.

LinkGraph, renowned for their high-quality backlink generator services, emerges as a beacon of hope with their ethically compliant link building services that seamlessly align with Google’s policies.

Harnessing LinkGraph’s superior services, this comprehensive guide will empower webmasters with the knowledge to earn natural backlinks, enhancing their backlink profile.

Keep reading as we unveil the secret to creating compelling infographics, establishing oneself as an industry expert, crafting high-quality content that resonates with the target audience and deploying the skyscraper technique for link building.

Key Takeaways

  • Natural backlinks are essential for a robust SEO strategy and are valued highly by search engine algorithms.
  • Quality content is the key to earning natural backlinks, as it attracts influencers and industry experts to link to it organically.
  • Natural backlinks not only improve search engine rankings but also increase organic traffic and enhance brand visibility and outreach.
  • Building a strong backlink profile involves a mix of diverse links from reputable sites, a variety of anchor text, and a good quantity of quality backlinks.
  • Thought leadership, long-form content, and the skyscraper technique are effective strategies for earning natural backlinks.

What are Natural Backlinks?


Understanding natural backlinks begins with first acknowledging their importance in the contemporary SEO landscape. They’ve become an essential part of any robust SEO strategy, as they are valued highly by search engine algorithms. Moreover, their role in shaping a credible and beneficial backlink profile can’t be understated.

Next, it’s critical to recognize what makes a backlink “natural.” In essence, these are quality backlinks earned without direct action from the website owner or the SEO team. They come about organically, thanks to the quality content that other influencers, industry experts, or webmasters find compelling enough to link to.

Natural Backlinks: Earned not bought, these form the cornerstone of any successful SEO strategy.

Role: They shape a backlink profile and significantly influence search engine perceptions.

Origination: Born organically from quality content that catches another’s eye, typically an influencer or industry expert.

Next, you’d ponder, ‘What exceptional qualities should such content possess?’ Well, a casual tip off the old blogging hat reveals it’s all about immersive content that revolves around your target audience’s interests and dilemmas.

This could be in the form of a blog post, guest blog, or a social media activity that resonates with your audience and further influences them to share the same on their pages, blogs, or social platforms.

Moreover, for your content marketing to yield natural backlinks, the content must provide comprehensive solutions, industry insights, or simply entertainment. This underscores the golden rule of content strategy – original, high-quality content is the key to unlocking a treasure trove of natural backlinks.

Now that you’ve grasped the essence of natural backlinks, let’s unravel the next exciting chapter! Buckle up as we delve into the tremendous importance and impact that natural link building can bring to your website’s SEO strategy.

What is the Importance of Natural Link Building?


Beginning with the basics, natural link building, often regarded as the ‘newsboy’ of SEO efforts, carries a slew of benefits up its sleeve.

From bolstering a website’s SEO to creating long-lasting and mutually beneficial relationships with major players in the digital realm, link building is much more than just a one-hit-wonder.

The subsequent paragraphs will shed a casual-tinged light on why mastering the art of natural link building is a crucial feather in any website owner’s cap.

Naturally building your link profile not only appeases the mighty search engine, but it also ushers in organic traffic from a variety of sources.

This is mainly due to the fact that quality backlinks are considered trustworthy by search engine algorithms, subsequently making the website rank favorably in search results. It’s like the digital equivalent of the hip new joint everyone wants to be seen at, always bustling and buzzing!

Appeal to Search Engines: Natural link building embellishes your website’s reputation in the eyes of powerful search engine algorithms.

Boost Organic Traffic: A sturdy backlink profile brings a steady stream of organic traffic, thanks to the elevated rankings.

Without forgetting to mention, natural link building paves the way for strategic partnerships and networking opportunities. Want to strike a guest post deal or get an influential shoutout? Quality content coupled with a strong backlink might just seal the deal!

Additionally, by offering excellent content or blog post worth linking to, you’re spreading your brand’s wings across the online realm, making it familiar to a broad target audience, and enhancing the chances of high-quality backlinks. In the end, it’s a win-win situation.

Last, but far from least, one can’t ignore the tracking parameters that come along with backlinks. By monitoring these, webmasters can glean valuable insights into traffic behaviors and demographics, empowering them to tweak content and strategies, both present and future, for more hits and fewer misses.

Essentially, natural link building is the gasoline that keeps your website’s SEO engine humming smoothly.

Having unravelled the significance of natural link building, it’s time to delve deeper! Drum roll, please, as we move onto reason #1: Google’s magnified preference for natural link building.

#1 Google Favors Natural Link Building


Well, hats off to Google! The search engine giant has a clear affection for natural link building. It’s a fondness that’s easy to understand when viewing it through the lens of Google’s mission: to organize the world’s information and make it universally accessible and useful.

Google’s algorithm, the digital wizard behind the search results you see, interprets natural backlinks as ‘votes of confidence’ for a webpage. It likes when webpages play fair, mind the rules, and organically create a solid network of quality backlinks.

It’s kinda like the cool teacher who values the students who engage genuinely in class discussions, not the ones who spit out rehearsed speeches. What’s the reward you may wonder?

Well, do a good job with your link building services, like creating valuable content that earns natural backlinks, and Google will shine its spotlight on you.

It will rank you higher in the search results, making your web page more visible and accessible to your target audience. Yep, it’s a tad bit like being the star performer at the school talent show. So folks, keep it natural. Remember, Google doesn’t just favor organic link building, it celebrates it.

The ones on the right side of Google’s affection often get invited to an exclusive party called ‘The Front Page of Google Search Results.’ Now wouldn’t that be a hoot!

Excited by the power of natural link building leveraging Google’s favor? Hold your breath as we dive deeper into another advantage; improving your brand visibility and outreach!

#2 Provides Brand Visibility and Outreach


Oh boy! If you thought natural link building was just about a backlink profile and pleasing Google, hold up and think again!

In fact, the wonders of natural backlinks reach far and beyond, piercing the echo chamber and providing your brand with immense visibility and outreach.

Think about it. When an industry expert links to your content or your website, it’s like getting a pat on the back in front of a massive audience. It positions your brand as a reliable player in the industry and brings your quality content to the notice of a larger stratum of internet users, thereby enhancing your brand visibility considerably.

Hence, not only does each backlink deliver a fresh stream of potential admirers and loyal fans straight to your web pages, it also amplifies your brand’s voice, making sure it resounds loudly and clearly across the digital sphere.

A backlink from an expert: it’s an industry nod, ensuring your brand rises to prominence.

The ‘People Effect’: Increased online visibility pulls in more traffic, escalating your pool of potential fans and followers.

Your brand’s voice: Each backlink fuels the audibility of your brand’s voice, ensuring it rings true and clear across the internet.

Finally, the gains from this improved online presence and amplified outreach often translate into tangible advantages. These may include greater web traffic, improved conversion rates, and even a substantial increase in sales!

Call it a ripple effect if you will, but rest assured, natural link building can propel your brand’s visibility and outreach to a whole new level.

With brand visibility and outreach firmly in our grasp, it’s time to dive deeper into our marketing strategy. Brace yourself as we venture into the dynamic world of improving brand influence.

#3 Improves Brand Influence


There’s a certain boost of swagger that comes from having your website linked by another credible source. It’s a bit like being nominated for an award – it’s marvelous, it’s flattering, and it’s great for your brand’s influence.

How, you may ask? Well, each natural backlink plays its part in constructing a credible narrative around your brand. It mirrors the admiration others have for your content, a clear indication that your brand is doing something right, something notable.

Imagine your website running for class president; every backlink is an endorsement from another student, testifying to your worth, your value. Now, the more popular the student who endorses you, the stronger your influence becomes. It’s the same with backlinks.

When a notable web page, say a popular blog post, links to your website, it imparts some of their ‘street cred’ to you.

Having a brand that’s noted for being influential, that’s referenced in various pockets of the digital sphere, does wonders for your overall reputation. Plus, an influential brand tends to attract more natural backlinks, kickstarting a positive feedback loop.

Nifty indeed! So folks, let’s reiterate – building natural backlinks doesn’t just make your website look good, it makes your brand influentially cool!

With your brand’s influence advancing to formidable heights, it’s time to charge forward with another powerful strategy. Let’s delve into how enhancing your backlink profile can further fuel your website’s standing in the digital sphere.

#4 Strengthens Backlink Profile


Oh, the beauty of a strong backlink profile! But what exactly makes one tough as nails? It’s a mix of diverse links from reputable sites, a broad range of anchor text, and of course, a generous helping of natural backlinks.

By definition, a natural backlink inherently implies that it’s a quality one. After all, it wouldn’t be linked unless the content provides valuable insight or information, right? So, each natural backlink inherently boosts your backlink profile’s strength.

Diverse links: A mix of different types of backlinks adds dimension to your profile.

Quality matter: Natural backlinks are typically quality ones, giving your profile an edge.

Anchor text: Having a variety of anchor text used in your backlinks is ideal for a solid profile and content creation.

But let’s not forget, it isn’t just about quality. The quantity of natural backlinks also comes into play. Not to say you should strive for a gazillion backlinks, but a good number of quality, natural backlinks signify to search engines that your content is valuable and worth ranking.

To sum it up, in the rather complex web of SEO strategies and rankings, think of a strong backlink profile as your superhero cape. It not only helps you fly high in search engine results but also acts as a safety net, providing resilience against changes in search engine algorithms.

All while enhancing your online reputation! Now that’s a cape worth donning!

Marvel at the amplified reach your brand has achieved through a fortified backlink profile! Forge ahead with these 4 simple steps to magnetize even more organic backlinks and outclass your competition!

4 Easy Steps to Gather Natural Backlinks


Well, who doesn’t like the sound of easy steps? But remember, just because they’re easy doesn’t mean they lack depth.

While your content’s out there floating in the digital sea, enjoy the ride and give it time to strike a chord. Remember, good stuff takes time, and with natural backlinks, it’s no exception. So sit back, relax, and watch as your backlink profile grows stronger and more fruitful with each passing day.

Fuelled by the understanding of the four easy steps to gather natural backlinks, it’s time for a game changer. Brace yourself as we dive into the first incredibly powerful tool: Producing compelling infographics!

1. Produce Compelling Infographics


It’s no secret that we live in a visually driven era. People just love them some images! And a cleverly designed infographic is a stellar way to serve up information that’s easy to digest, fun to share and has the potential to rack up natural backlinks like crazy.

Generating your infographic starts with identifying a topic that’s interesting, relevant and meaty enough for a visually exciting representation. Be it a step-by-step guide, an explanation of complex theories, or a dissection of annual statistics from your industry, the possibilities are endless.

Compelling Subject: Pick a topic that captures interest and is substantial enough for a visual representation.

Attractive Design: Create a graphically pleasing infographic that speaks to your audience.

Now the fun begins – designing and creating your infographic. A veritable mixture of colors, fonts, charts, and images, the design should be engaging and digestible, making it easy for your target audience to retain the crux of the information.

Remember, an attractive and consume-at-a-glance design is key to earning those sweet backlinks. Spotlight time! Once your infographic is ready to dazzle the world, deploy a promotional strategy that ensures it catches the eyes of industry influencers, bloggers, or any platform that would find it beneficial enough to naturally link back to.

From social media channels to email newsletters, let your infographic swan around the internet, collecting natural backlinks like confetti at a parade.

Harnessing the transformative power of compelling infographics, you’ve taken a significant step towards improving your brand’s recognizability. It’s time now to elevate your online status from influencer to thought leader, creating an even stronger brand presence.

2. Become a Thought Leader


Thought leadership is a great strategy for earning natural backlinks. It involves offering unique insights or solutions in your niche.

Establish yourself as an industry expert for your brand to hold value. Use different mediums such as blog posts, research papers, videos, or social media posts to showcase your thought leadership.

Each piece of content increases the chance of others recognizing your insights and linking back to your website. This leads to better search engine results and is a win-win situation for SEO.

Harnessing the transformative power of thought leadership, it’s time to further engage your audience. Marvel at the amplified reach as we delve into the realm of long-form content, your golden ticket to providing indisputable value.

3. Provide Helpful Long-Form Content


Don’t smirk at the idea of long-form content just quite yet. While it’s true we live in a quick-scan culture, comprehensive, detailed, and helpful content still has good standing.

It’s this type of content that often ticks all the right boxes for earning natural backlinks! Lengthy may translate into boring for some, but not when you’re engaging deeply on a topic that’s compelling to your target audience.

That can mean anything from an exhaustive guide or a well-researched case study to an insightful expose or an engaging narrative tale.

Essentially, when there’s substantial value and novelty offered, people read, appreciate, and link! The quirky part about long-form? It vibes really well with search engine algorithms, too! They appreciate the detail, considering it more informative and valuable.

Top it off, sites with longer content generally get more backlinks, leading to higher rankings. It’s like a domino effect! So, don’t be shy to deep-dive into your subject matter. Write a sprawling piece, make it engaging and informative, and you just might find it collecting natural backlinks like bees to a flower!

Harnessing the transformative power of comprehensive, long-form content, are you ready to take it to dizzying new heights? Let’s plunge into our next strategy, the Skyscraper Technique, to make your content unmistakably standout.

4. Utilize the Skyscraper Technique


Time to talk about the skyscraper technique. The name may sound like something out of an architecture manual, but this strategy is pure gold when it comes to boosting your chances for natural backlinks!

The idea behind it is simple yet effective. Find a piece of content in your niche that’s already well-liked and linked to. Then, create something even better! Sounds cheeky, right? But it kinda works!

The goal is to outshine existing content by adding more value, insights, or even just a spruced-up presentation. When your content throws a shinier, more enticing party, naturally everyone will want to come.

Voila! You will have a piece of content that’s extremely linkable. And remember, every link pointing back to your content is a powerful vote for your website in the ever-critic eyes of search engine algorithms.

Bottom line, aim high, build higher, and watch as the natural backlinks start pouring in!

Frequently Asked Questions

how do i get backlinks?

Getting backlinks is an essential aspect of any successful SEO strategy. Backlinks are links from external websites pointing back to your own website, and they play a significant role in determining your website’s authority and credibility in the eyes of search engines.

So, how do you get backlinks? The first step is to create outstanding, valuable content that others find useful and want to link to. This might include informative articles, how-to guides, infographics, or research papers.

Once you have compelling content, reach out to relevant websites or blogs in your industry and offer them your content as a resource for their readers. Another way to acquire backlinks is through guest posting on other websites. Write high-quality guest posts that provide value to the host website’s audience, and include a link back to your site within the content or author bio.

Additionally, building relationships with influencers or thought leaders in your industry can lead to them sharing your content and linking back to your website. Lastly, consider utilizing online directories, social media platforms, and forum discussions to generate more backlinks.

However, it’s vital to focus on quality over quantity when it comes to backlinks. Aim for links from reputable and authoritative websites, as these will have a stronger impact on your website’s search engine rankings.

what is a backlink to a website?

A backlink is an incoming hyperlink from one website to another. In simple terms, it is a link that points back to your website from another website. Backlinks are considered important in the world of search engine optimization (SEO) because they are seen as a vote of confidence or endorsement from other websites.

The more high-quality backlinks your website has, the more likely it is to rank higher in search engine results pages. Backlinks are like the currency of the internet, and search engines like Google use these links to determine the authority, popularity, and relevance of a website.

However, it is important to note that not all backlinks are created equal. Quality backlinks from authoritative websites carry more weight and have a bigger impact on a website’s organic search visibility.

Building a strong and diverse backlink profile is an ongoing process, and it involves various strategies such as guest blogging, content marketing, social media promotion, and outreach. Ultimately, backlinks play a crucial role in driving organic traffic to your website and improving its online visibility.


In the grand saga of SEO efforts, natural backlinks emerge as unsung heroes.

Be it strengthening your backlink profile, improving brand visibility, or influencing search engine rankings, they play an instrumental role.

Strategies like creating engaging infographics, becoming a thought leader, crafting long-form content, or utilizing the Skyscraper technique can help rake in these precious natural backlinks.

Ultimately, understanding and implementing the process of accruing natural backlinks can make your journey to the top easier and quicker in the digital world’s ever-competitive landscape.

So roll up those sleeves and get cracking!

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