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Why Is Your Broken Link Building Not Working? — Explained

By The LinkGraph Team on Oct 19, 2023 - 18 minute read

Why Is Your Broken Link Building Not Working? — Explained Navigating the intricate world of SEO can often feel like trying to find your way through a […]

Why Is Your Broken Link Building Not Working? — Explained

Navigating the intricate world of SEO can often feel like trying to find your way through a maze with a broken flashlight.

One thing’s for sure, though: you’re going to need more than a window pane to see your way to success.

Investigating why your broken link building is not working could be the answer to your puzzle.

Is it because they’re disconnected from the pages you want to leverage, or maybe is it that your content lacks the punch it needs?

Keep reading, as this guide steps you through how to turn link building failures into opportunities to boost your site’s SEO strategy.

Key Takeaways

  • Broken link building is an effective strategy for improving SEO and user experience.
  • Understanding the needs and preferences of website owners is crucial for success in broken link building.
  • High-quality and relevant content is essential when offering replacement links in broken link building.
  • Directing broken link replacements to key pages can enhance visibility and traffic to those pages.
  • Targeting websites with high authority and relevance is crucial for a successful broken link building campaign.

What is Broken Link Building?


Broken link building can really be a head-scratcher for SEO beginners and even experts. When done right, it’s an effective mechanism that replaces broken links on a website with a working link to a relevant page on your site.

However, if your broken link building strategy ain’t yielding the results, perhaps it’s due to a few oversights in your approach.

The strategy for broken link building involves tedious tasks like finding broken links, reaching out to the site owner or webmaster with a polite email template, and persuading them to replace those broken links (“4xx” response codes are your friend here) with a finely-manicured link to a high-quality blog post or resource page on your site.

The devil is in the details here. Being oblivious to the needs and preferences of the website owner can fall your link building process flat. It’s essential to understand that the purpose of the broken link building strategy is to provide a beneficial service to the target webpage.

You want to increase the webmaster’s user experience by removing the broken links that lead to a non-existent, often frustrating dead-end web page.

To avoid your broken link building approach from fizzling out, let’s take a moment to look at the factors that might be going amiss:

1. Failure to find relevant broken backlinks

2. Insufficient or poor outreach efforts

3. Inappropriate link building email template usage

4. Not providing a valuable alternative link

Remember, no one link building strategy fits all. The effectiveness relies heavily on your creativity and innovativeness. Each site demands its unique link building campaign that respects the website owner’s preferences and adds value to their page. Adding a personal touch to your outreach email can genuinely increase your success rate, making your broken link building services stand out.

Why is Broken Link Building Important in SEO?


Navigating the world of SEO strategy can sometimes feel like trying to spot a specific leaf in a dense forest. Amidst juggling with terms like anchor text, backlink, link builder, outreach link building, one term you’ll frequently come across is “broken link building.”

But why does it matter so much in the grand scheme of SEO?

Well, broken link building, in its essence, essentially contributes to bettering the user experience. It’s about graciously pointing out a broken link on a website to the site owner or webmaster, and offering a suitable replacement with a link to a relevant page or blog post on your own site.

A win-win, if you will.

This process gains you the credibility of website owners and webmasters, but importantly, it makes Google happy too. Broken links disrupt the user experience and, as a result, can negatively impact search results and rankings. Therefore, by mending these broken links, you aid in providing a smoother user experience, which is rewarded by search engine algorithms.

Understanding how this works, one might also wonder how it plays a role among other SEO strategies. Consider the following:

  • Enhancing the user experience by ensuring a smooth, uninterrupted navigation flow.
  • Providing contextually relevant and current resources to visitors, improving your reputation with users and search engines.
  • Adding to your backlink profile which can directly influence your search ranking.
  • Establishing relationships with site owners and webmasters, providing a springboard for future collaboration.

Ultimately, think of broken link building as a mutualistic symbiosis. It’s a stealthy technique that not only aids your SEO efforts but also caters to the website owner’s desire for a seamless user experience and Google’s pursuit for the most relevant and user-friendly search results.

By understanding its value, you can markedly exaggerate your broken link building success rate.

Why Should You Have a Broken Link Building Campaign?


If you have been searching for a reliable way to boost your website’s traffic, a broken link building campaign might be your secret sauce. Yet, many people ask – why the hustle? Why do you need to design a structured campaign around finding something that’s not functioning? Here’s why.

Broken link building campaigns are like advanced-level treasure hunts for an SEO enthusiast. The treasure, being quality backlinks, can give your website the desired rank boost, aiding the overall link-building efforts.

This technique benefits all parties involved – the website owner gets a corrected link and a quality reference, the users get uninterrupted browsing, and you score an authentically earned backlink.

Having a structured campaign streamlines the process, making it more efficient. It provides a systematic approach to scout the right opportunities, plan an effective outreach, and monitor the progress to evaluate the success rate.

And this won’t just save your time, but also ensure a higher conversion rate from your efforts.

To put it simply, having a broken link building campaign is not just about scratching the surface for a backlink; it’s a crucial component of your content marketing strategy.

With the right collaboration, a well-crafted email and a good ol’ bit of patience, you can win a backlink that adds value to your website SEO.

By integrating this into your regular SEO process, you’ll see the benefits pour in. So grab your SEO tools and start planning your campaign to fetch those golden nugget opportunities.

6 Factors Why is Your Broken Link Building Not Working


Broken link building can often feel like a maze, and finding out why it’s not working could be like searching for a needle in a haystack. But hey, don’t sweat about it. Understanding the common pitfalls in your link building plan can help rectify those errors and potentially spike up your success rate.

You might be thinking, “What could possibly go wrong?” Well, lots of things really. From the use of incorrect tools to inappropriate email pitches, several elements could be sabotaging your efforts of a successful broken link building strategy.

So what’s the solution? Knowing what you’re doing wrong is half the battle won. The remaining part is making necessary amendments and optimizing your link building strategy.

Taking a hard look at your current strategy, identifying these pitfalls, and formulating a plan to overcome them can enhance your link building process. Remember, the aim should be to provide a solution to a problem (broken links) while simultaneously creating link opportunities that compliment your SEO strategy.

With a little patience, tweaking, and attention to detail, you can turn your broken link building campaign into a winning game!

1. Your Content Lacks Value


When it comes to broken link building, the value of the content you’re pitching plays a pivotal role. Think about it, what good would it serve the website owner to replace a broken link with a non-value-adding link? It would be akin to replacing a broken window pane with a blank board, blocking out all light and the view.

Often people mistakenly assume that merely identifying broken links and drearily offering a replacement would get them the prized backlink. But here’s the thing – your content has to be worth it. It has to serve as an enhancement or at least an equivalent substitute to the content that’s missing due to the broken link.

If your content lacks value, webmasters will be less inclined to replace their broken links with your offered content. If the website is left with a link leading to uninteresting or off-topic page, the user experience is essentially still broken. That’s a lose-lose situation for everyone.

So, how do you ensure your content is valuable? Here are a few general guidelines:

  • Your content should be topically relevant to the broken link.
  • It should be highly informative yet enjoyable to read.
  • Addressing the subject matter in depth can add value.
  • Adding unique insights or perspective can also make your content stand out.

Remember, to a website owner, their page is like their home. They would want it adorned with windows that open to beautiful sceneries. Similarly, your suggested replacement link should bring value, context, or at least some joy to their visitors.

By pitching high-quality content in your outreach link building campaign, you can increase the chances of its success.

2. Links are Not Connected to Pages You Want to Leverage


If your broken link building isn’t going the way you expected, perhaps you’re failing to connect the links to the right pages on your site. It’s like hosting a grand feast and guiding your guests to the laundry room – that’s not where they’re supposed to be, right?

They should be guided to the grand dining hall where the feast is! Similarly, when you replace broken links, ensure that they lead to high-quality pages that you want to enhance with more visibility and traffic. Randomly replacing a broken link with any page from your site not just misses the point of the link building strategy, but can also infuriate the site owner or webmaster.

Remember, the goal of broken link building is not merely to get a link back to your website. It’s also about ensuring that those links are strategically placed to help elevate the visibility of your best content.

A meticulous strategy should include:

  • Mapping out the pages you want to boost with link building.
  • Reviewing the quality and relevance of content on these pages.
  • Checking if the chosen pages’ content makes a good replacement for the broken links.
  • Ensuring the user journey on the destination website isn’t disrupted, rather, it’s enhanced.

These considered moves can make your links valuable not just to your website, but also to the site owner and their users. By directing your link building to key pages, you increase the possibilities of improving organic traffic to your website, escalating your chances of conversion.

The idea is to guide the user gently to the grand feast (your best content), and not to an empty or irrelevant side room.

3. Aiming for Older or Uncrawled Sites


So, you’re on that link building spree, but the conversions seem rather low. Maybe you’re targeting the wrong types of sites. Going after older, uncrawled, or forgotten-about venues can make your link building efforts go in vain.

Here’s why.

When it comes to link building, you can think of websites as flourishing fruit trees. The best harvest comes from trees that are well-maintained and often visited (or crawled, in web terms).

Older or uncrawled sites can be like abandoned gardens, where the fruits, in this case, gains from your link building efforts, are less likely to grow.

The Google crawler, or any search engine crawler for that matter, is your friend. A site that is regularly crawled indicates that it’s active, its links are working, and thus, it’s worth the effort of your outreach link building strategy to be associated with such a site.

Maintaining a discerning eye when choosing your backlinking sites can significantly up your chances of a successful link building strategy. Be choosy – look for sites that have active engagement, fresh content, and regular bots’ crawling.

Indeed, it’s the old saying – it’s about quality, not quantity. Like you’d choose a thriving orchard over a gloomy one, focus your efforts on sites that show promise of a better SEO harvest and you’re bound to see better results.

4. Very Low Response Rates


Poor response rates might be the sneaky culprits sabotaging your broken link building efforts. It’s like setting up a party, sending out invites, but the RSVPs simply ain’t flowing in! But why is it happening?

Denver at an outreach link building is a time-consuming endeavor that includes hunting for broken links, crafting an outreach email, and then patiently waiting for a positive response. But getting a low response rate from webmasters can derail even the most resilient link builder.

Reasons could vary. It might be a lackluster subject line that doesn’t catch the eye or an outreach email so generic, it gets lost in the tsunami of emails the site owner gets each day.

Or maybe, the webmaster doesn’t find your proposed content compelling enough to warrant a reply or include it in their website.

  • Either way, it boils down to a simple lesson – treat your outreach exactly like what it is – reaching out to another human. That’d mean:
  • Making your email stand out from the crowd, maybe with a catchy subject line.
  • Personalizing your outreach – remember, nobody likes dealing with robots.
  • Offering a clear, concrete benefit for the webmaster, and their users.

In the end, all your hard work will boil down to how effectively you can communicate with the site owner or the webmaster. Show them the win-win, and you’re more likely to get your desired result. Remember, the ultimate goal is to create a relationship that benefits both parties, and fruitful communication is the first step in that direction!

5. Target Page Lacks Authority


Broken link building is as strategic as it is tactical. If your efforts have been fizzling out recently, take a moment to step back and ask — is the page you’re targeting on the right level of authority?

Remember, your link building strategy might not be the culprit; it could be the page you’re aiming for that’s causing the hiccup. The goal is to gain a link back on a reputable and authoritative site. Placing your efforts on pages with little to no authority can make your link building endeavor fall on deaf ears.

A link from a high-authority site can pass on significant SEO value, boosting your own page authority and search rankings. So how do you judge a site’s authority?

Here are a few signs to look for:

  • A high domain authority score
  • Active audience engagement in the form of comments or shares
  • Consistent posting of relevant and fresh content
  • Shares and links from other reputable sites and influencers in your niche.

Incorporating these factors into your selection process can lead to a more efficient link building campaign. Remember, the internet is vast, and so are the opportunities. Be selective about where you want your link to appear. Your time is valuable, so make every outreach count by targeting only those pages that can truly reciprocate the efforts you’re putting in.

6. Page is Irrelevant


Building backlinks is like finding your partner in a ballroom full of dancers. It’s not about who dances the best, but rather who dances best with you.

Similarly, if the page you’re targeting for link building isn’t relevant to your content, your efforts may not bear fruit. Relevance in this context is key.

For those invested in SEO and link building, success lies not only in quantity but significantly in quality and relevance of the backlinks. Getting a backlink from an off-topic page can backfire, throwing off the user experience, possibly annoying the site owner, and giving search engine bots a mixed signal.

Your content should resonate with the theme and vibe of the webpage it is being linked from. It shouldn’t feel out of place; instead, it should feel like a natural, seamless extension of the user journey.

Make sure to assess these points for relevance:

  • Is the website or page in the misma industry or vertical?
  • Does it cater to the same or an overlapping audience?
  • Is your content solving a question that the page’s visitors may have?

By treating this as your checklist, you improve the odds of your broken link building efforts seeing flourishing results. Always remember, at the end of the day, your goal should be to provide the web users a better experience.

If you strive for relevance rather than sheer volume, both your site and the site from which you’re building links win!


Pinpointing why your broken link building isn’t yielding results can be a daunting task, but with understanding and persistence, it’s definitely resolvable.

This endeavor requires a delicate balance between choosing the right sites, crafting personalized outreach emails, offering valuable content, and maintaining relevance to your own niche.

Missteps in any of these areas could lead to low response rates, no improvements in your SEO rankings, or your efforts going downright unnoticed.

So, take these tips in your stride, refine your approach, and step up your broken link building game for a major SEO win!

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